MGT502 Business Communication: Exemplary Business Presentation

This presentation provides a comprehensive overview of exemplary business presentations. It defines the concept, highlighting the importance of compelling storytelling, audience engagement, and clear communication of knowledge. The presentation details the key elements of an effective business presentation, including establishing credibility, stating goals upfront, and supporting materials with visuals and quotations. It explores characteristics that make a presentation effective, such as introducing the topic, stating concepts, identifying unknowns, and convincing the audience of the work's importance. The presentation also emphasizes the importance of presentations in business, covering various styles, and the role of technology in improving communication. It concludes by highlighting the skills gained from presentations and the need for a well-structured and attractive presentation with effective use of technology for smooth communication.

EXEMPLARY
BUSINESS
PRESENTATIO
N

INTRODUCTION
 The synergy of exemplary business
presentation is considered to be a compelling
presentation (Stambaugh, 2016).
 Its conceptualization is recorded to be a
lecture that is known to contain the elements
of a certain story.
 The story is known to be completed with the
synergy of conflicts, resolutions, anecdotes as
well as several lessons.
 Precisely defined, the disposal of the
knowledge of the material an individual has in
hand which will keep the audience focused as
well as interested in the knowledge, is termed
to be an exemplary business presentation
(Clark & Mayer, 2016).

THE LOOK OF THE EXEMPLARY
BUSINESS PRESENTATION
 Establishing the credibility of the presentation
highlighting the main points in the right up front
(Wallwork, 2016).
 Inclusion of the goal of the presentation at the
utmost earlier part.
 Use of the supporting material concerned with the
presentation in a liberal manner.
 Beginning with different ideas supported with
powerful quotations as well as images and charts.
 Giving the audience the opportunity to raise their
queries, asking the thought-provoking questions or
say the rhetorical questions (Arvanitis et al., 2016).
 Preparing Starling Statements.

CHARACTERISTICS WHICH MAKES
EBP EFFECTIVE
 Introduction of the main topic in a specified
manner.
 State the concepts known to the main topic.
 State what is unknown about the main topic.
 Introducing of the main question concerned
to the topic.
 Indicating the manner the presented work
would fit in the scenario of a big picture.
 The ability of convincing the target audience
about the importance of the concerned work
in the presentation (Leary, 2019).

IMPORTANCE OF
PRESENTATION IN
BUSINESS Business presentations are considered to be the
inevitable part of the business (Bocken & Short,
2016).
 Initiating from the synergy of product
presentations to the reports connected to the
board rooms as well as the motivational
speeches; every aspect needs presentations to
be persuaded.
 Business presentations helps in informing,
motivating as well as inspiring other employees
and stakeholders connected to the firm (Rao,
2018).
 It also helps in developing the presentation skills.

PURPOSE OF BUSINESS
PRESENTATION
 Communicating information to every
working individual of the organisation
(Orna, 2017).
 Providing ideas, opinions as well as
data to a specific number of audience.
 Introducing new operations as well as
policies (Urry, 2016).
 Fulfilling the training and development
program in the firm.
 Selling of any creative idea, products as
well as services.

STYLES OF BUSINESS
PRESENTATION
 Informative
 Decision-Making
 Instructional
 Persuasive
 Arousing

USE OF TECHNOLOGY
IN IMPROVING
BUSINESS
COMMUNICATION Integrates the synergy of technological
communication tools in the working
organisations.
 Helps in the strengthening of the customer
relationship for the business organisations.
 Effective in the business transactions related
to communication process and also reduces
the cost for the undertaking of the
communication process (Quirke, 2017).

THE USE OF
BUSINESS
PRESENTATION
SKILLS
 The skills of business presentation
helps in gaining both the individual
as well as the organisational success
(Bird, 2019).
 Helps in getting the messages and
the opinions across the mind of the
target audience.
 The presentation skills are required
in almost every field of work in the
business organisation (Alvesson,
2018).

CONCLUSION
 Exemplary business communication is vital and inevitable
for any productive business industry.
 It helps the business organisations to encourage
recognizable sales of the products as well as services they
offer to the end market.
 The beginning of the presentation should be well-
structured and attractive.
 Attractive fonts and colors to be used in the business
presentation.
 The business presentations helps in smooth functioning of
the communication process.
 Technology helps in delivering effectiveness in business
communication as well as presentations.

REFERENCES
 Alvesson, M. (2018). Organization theory and technocratic consciousness:
Rationality, ideology and quality of work (Vol. 8). Walter de Gruyter GmbH & Co KG.
 Arvanitis, K., Gilmore, A., Florack, F., & Zuanni, C. (2016). Data culture and
organisational practice. MW2016: Museums and the Web 2016.
 Bird, B. (2019). Toward a theory of entrepreneurial competency. In Seminal Ideas for
the Next Twenty-Five Years of Advances (pp. 115-131). Emerald Publishing Limited.
 Bocken, N. M., & Short, S. W. (2016). Towards a sufficiency-driven business model:
Experiences and opportunities. Environmental Innovation and Societal
Transitions, 18, 41-61.
 Clark, R. C., & Mayer, R. E. (2016). E-learning and the science of instruction: Proven
guidelines for consumers and designers of multimedia learning. John Wiley & Sons.
 Leary, M. R. (2019). Self-presentation: Impression management and interpersonal
behavior. Routledge.

REFERENCES..CONT..
 Orna, E. (2017). Information strategy in practice. Routledge.
 Quirke, B. (2017). Making the connections: using internal
communication to turn strategy into action. Routledge.
 Rao, P. S. (2018). Teaching presentation skills in english classrooms:
An analytical study. ACADEMICIA: An International Multidisciplinary
Research Journal, 8(11), 49-59.
 Stambaugh, T. M. (2016). U.S. Patent No. 9,354,789. Washington,
DC: U.S. Patent and Trademark Office.
 Urry, J. (2016). Mobilities: new perspectives on transport and society.
Routledge.
 Wallwork, A. (2016). English for presentations at international
conferences. Springer.