Effective Business Presentation: Strategies, Techniques, and Examples

This assignment presents a comprehensive overview of business presentations, emphasizing their role in conveying ideas, products, and motivating audiences. It explores the characteristics of exemplary presentations, highlighting the importance of storytelling, simplicity, presenter knowledge, and concise slides. The assignment details the key characteristics of effective presentations, including engagement, clarity, and audience tailoring. It also discusses the positive impact of a well-delivered presentation on audience comprehension and presenter communication skills. Furthermore, it examines the use of technology in business communication, mentioning its benefits in terms of productivity, flexibility, and customer service. Finally, the assignment outlines when business presentation skills are essential, such as training sessions and meetings, and concludes by emphasizing the presentation's crucial role in the business environment, improving communication, and building confidence. The assignment is supported by references to relevant academic sources.

Business
presentatio
n

What is business presentation
Business presentation is the
means of selling an idea or a
product or to motivate the
audiences. Business
presentations of a company or
organization are usually
informative, inspiring ,
connecting and visually
appealing that encourages the
audience to gather more
information about the topic.

Exemplary business presentation
• Have to connect to the audience by telling a story.
• keep the presentation simple for all the employees to
understand.
• The presenter should have in-depth knowledge of the
topic of discussion.
• The presenter should be fluent while presenting in
front of the audiences
• Slides made by the presenter should be short and to
the point
• Supporting materials should be used
• provoking or rhetorical questions should be asked by
the presenter

Characteristics of business
presentation
• Engaging
• Multi-sensory
• Focus
• organized
• Clarity of the
message
•Tailored to the
audience
• A good flow of the
presentation

Effect of a good presentation
• Gives a clarity of thoughts to the audience
• Improves the communication skills of the
presenter
• Good presentation helps in improving the body
language and tone of voice of the presenter
• enhancement of the comprehensibility of the
audience
•Evoking more interest amongst the audience about
the topic
• Provides a brief but concise knowledge of the
overall matter

Use of technology in business communication
• technology increases the
productivity
• technology improves
flexibility
• technology improves
customer service
• technology enhances
marketing
• technology keeps the
business safe

When to use business presentation skills
Training Meetings Inform the new
HR Policies

Conclusion
Business presentation is an essential
part of the business environment.
Business presentations are usually
carried out to share the information or
the knowledge with the audience and
make them aware of the company’s
product or any new idea. Thus,
presentation helps to improve the
communication skills of the presenter
and makes the person more confident

References
Short, J. C., Randolph-Seng, B., & McKenny, A. F. (2013). Graphic
presentation: An empirical examination of the graphic novel
approach to communicate business concepts. Business
Communication Quarterly, 76(3), 273-303.
Groebner, D. F., Shannon, P. W., Fry, P. C., & Smith, K. D.
(2013). Business statistics. Pearson Education UK.
Alwi, N. F. B., & Sidhu, G. K. (2013). Oral presentation: Self-
perceived competence and actual performance among UiTM
business faculty students. Procedia-Social and Behavioral
Sciences, 90, 98-106.
Turetken, O., Rompen, T., Vanderfeesten, I., Dikici, A., & van Moll, J.
(2016, September). The effect of modularity representation and
presentation medium on the understandability of business process
models in BPMN. In International Conference on Business Process
Management(pp. 289-307). Springer, Cham.

Thank
you