MGT502 Business Communication: Exemplary Presentation Analysis

This assignment analyzes an exemplary business presentation, focusing on its key characteristics, such as clarity, simplicity, and effective use of visuals. It explores the impact of such presentations on communication and audience engagement. The assignment also discusses the role of technology in enhancing business presentations, including the use of projectors, video conferencing, and presentation software. Furthermore, it outlines the application of business presentations in various scenarios, such as sales pitches, marketing, and internal meetings. The presentation's content emphasizes the importance of clear objectives, credible information, and the strategic use of technology to convey information effectively. The assignment concludes by highlighting the significance of these elements in creating compelling and impactful business presentations. References are provided to support the analysis.

E X E M P L A
R Y
B U S I N E S S
P R E S E N T A
T I O N

INTRODUCTION
This presentation will discuss:
• An exemplary business presentation
• Characteristic of an effective business presentation
• Effect on outcomes of the presentations
• Use of technology to improve business communication
• Using business presentation in business environment
• Conclusion

AN EXEMPLARY BUSINESS
PRESENTATION
Looks like;
• Easy to interpretable
• Use of pictures
• Short and simple slides
• No information overload
• Sources mentioned clearly

CHARACTERISTIC OF AN EFFECTIVE
BUSINESS PRESENTATION
• Establishes credibility
• Has a clear objective or goal
• Uses supportive material
• Descriptive with use of Images
• Uses limited texts

EFFECT ON OUTCOMES OF
THE PRESENTATIONS
• Clear communication
• Effective understanding
• Feedback from audience
• Agreeing on the notion of the presentation

USE OF TECHNOLOGY TO IMPROVE
BUSINESS COMMUNICATION
• Technology can assist business
communication
• Use of technology such projectors, laser
pointers and pens can be assist
• Video conferencing is possible with
technological development
• ERP and Enterprise resource planning
software aids in getting information
• Presentations with images and
animation can help in engaging the
audiences.

USING BUSINESS PRESENTATION
IN BUSINESS ENVIRONMENT
Business presentations can used in scenarios such as:
• Sales pitches
• Marketing presentations
• Business meetings
• Investment approvals/ Idea pitching
• Education

CONCLUSION
In conclusion it can be said that
• An exemplary business presentation is easy to understand, simple and no
information overload.
• It has clear objectives and establishes credibility
• Helps in establishing communication and bolsters understanding
• Technology can used to provide effective business presentations
• Presentations are relevant during sales, marketing, investment, etc. related
presentations.

REFERENCES
Bhandarkar, M. P., & Dewey, M. K. (2017). U.S. Patent No. 9,645,712.
Washington, DC: U.S. Patent and Trademark Office.
Bovée, C. L., Thill, J. V., & Raina, R. L. (2016). Business communication today.
Pearson Education India.
Finn, P. G., Hamilton, I. R. A., Hangai, D. H., & Walker, K. R. (2016). U.S. Patent
No. 9,254,438. Washington, DC: U.S. Patent and Trademark Office.
Livingston, S. O., Perry, E. L., & Prager, S. H. (2017). U.S. Patent No.
9,582,167. Washington, DC: U.S. Patent and Trademark Office.