Exemplary Business Presentation: MGT502 Business Communication Module

This assignment provides a comprehensive overview of exemplary business presentations within the context of business communication. It defines business communication as the exchange of information for commercial benefit, highlighting its significance both internally and externally. The presentation explores various aspects, including the use of progress reports as a communication method and defines what constitutes an exemplary business presentation, emphasizing audience tailoring, clarity, and engaging delivery. It also examines the characteristics of effective presentations, the impact of such presentations on outcomes, and how technology can enhance business communication through tools like emails, automated systems, and AI. Furthermore, the assignment addresses when business presentation skills are most valuable and concludes by emphasizing the importance of effective presentations for successful business operations. References are provided to support the arguments made in the presentation.

BUSINESS COMMUNICATION
EXEMPLARY BUSINESS PRESENTATION

IDEA OF BUSINESS
COMMUNICATION
 The business communication is about sharing the information
among internal and external people of organization performed
for the commercial benefit of the organization.
 Business communication can al
 so be defined as relaying of information in a business by the
people.
 Business communication consists of various topics such as
public relations, consumer behavior, customer relations,
marketing, interpersonal communication , event management
and many others

PROGRESS REPORT AS BUSINESS
COMMUNICATION METHOD
 Progress report is a document which explains how far an
organization has gone in terms of project completion.
 It outlines the activities which are carried out along with the
tasks completed .
 It is written typically for the colleagues , the supervisors or
the clients. It also might be written on behalf of the team
members .
 It can be given on a weekly or monthly basis.
 It is one of the best examples of exemplary business
presentation.

WHAT DOES AN EXEMPLARY BUSINESS
PRESENTATION LOOK LIKE?
 An exemplary business presentation is always tailored to the
audience .
 It has a clarity of speech and message.
 There is a good story or flow.
 The deliverance is full of energy and passion.
 The ;language is kept simple and the delivery should be
concise but informative

WHICH CHARACTERISTICS MAKE IT
EFFECTIVE?
 Engagement with the audience
 Multi-sensory nature
 Focused approach
 Organized status

IMPACT OF EFFECTIVE BUSINESS PRESENTATION ON
OUTCOMES
 Presentations are like pencils . Hence , they must have a sharp
end.
 Good presentations need good design and good delivery
 An impactful presentation figures out the purpose behind the
presentation
 Prepares a powerful opening and uses humor
 Develops a conclusion and satiates questions in the
audience’s mind

HOW CAN THE USE OF TECHNOLOGY
IMPROVE BUSINESS COMMUNICATION?
 Emails can help in flagging top priority messages and set to
follow-up.
 Can set program alerts when messages from VIP senders
arrive
 Can send automated responses.
 Automated voice response systems can provide customer
service in the absence of employees
 The artificial intelligence engages properly in the marketing.
 The project management systems help in making collaboration
between employees.

IN A BUSINESS ENVIRONMENT,
WHEN WOULD YOU LIKELY USE
BUSINESS PRESENTATION SKILLS?
 When I will; need to ensure good first impression
 When I will need to build trust for the business
 When there would be need to boost the self-confidence
 To avoid misunderstanding
 Need to showcase good organizational skills

WHAT IS THE MAIN CONCLUSION(S)
OF YOUR PRESENTATION?
 There it can be deduced that business presentations are an
important part of running a successful business.
 It helps in sharing information with the managers, the
employees and the executives.
 The content of the presentation can be corporate policies ,
company strategies or social issues too.

REFERENCE
 Johlke, M. C. (2015). The Relative Impact of Important Sales Presentation
Skills Upon Industrial Salesperson Job Performance. In Marketing,
Technology and Customer Commitment in the New Economy (pp. 118-
118). Springer, Cham.
 Brink, K. E., & Costigan, R. D. (2015). Oral communication skills: Are the
priorities of the workplace and AACSB-accredited business programs
aligned?. Academy of Management Learning & Education, 14(2), 205-
221.
 Wolff, A., Gondran, N., & Brodhag, C. (2018). Integrating corporate social
responsibility into conservation policy. The example of business
commitments to contribute to the French National Biodiversity
Strategy. Environmental Science & Policy, 86, 106-114.
 Demeter, M. (2018). Changing center and stagnant periphery in
communication and media studies: National diversity of major
international journals in the field of communication from 2013 to
2017. International Journal of Communication, 12, 29.

Thank You