Marketing Report: Explore Delhi App for Tourist in Delhi, India

This report examines the 'Explore Delhi' app, designed to assist tourists in exploring Delhi, India. The introduction highlights the increasing role of technology in simplifying daily life, emphasizing the benefits of practical applications. The main body provides an overview of the app, which aims to solve the problem of tourists, particularly foreigners, struggling to understand the history and significance of various locations in Delhi. The app, named 'Explore Delhi,' offers features like usability, push notifications, a feedback system, multilingual support, and Google Indoor Maps. The target market is segmented into national and international tourists, with the app covering popular Delhi locations like Red Fort and India Gate. The marketing mix, including product, price (using a penetration strategy), place (Delhi area), and promotion (social media, print media, and TV advertisements), is discussed. The report concludes by emphasizing the value of technology and the usefulness of the app for tourists, enabling them to visit places without needing a guide. References include books and journals on consumer behavior, marketing strategy, and mobile app development.

PRINCIPLES OF
MARKETING

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY ..................................................................................................................................3
Overview of the App ..................................................................................................................3
Marketing Mix ...........................................................................................................................4
CONCLUSION ...............................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
In this current time, technologies are taking a massive place in everyone life. The
applicability of specific software and applications make easy life and improve the standard of
living which is beneficial for the people. In this time, practical functioning of apps helpful for the
people. This report discuss about the Delhi tourist market and also prepare a app which help the
tourist to visit the Delhi places.
MAIN BODY
Overview of the App
Delhi is a capital of India so there are so many visitors are come to visit. Most of the
foreign visitors are also come to visit Delhi. Around 15 Million people come and visit Delhi
every year. There are many cultural and significant places in Delhi where people want to visit.
Most of the time, some foreigner people found difficulty to understand the history and reason
behind specific place where they come to visit (Kanten and Darma, 2017). So to overcome this
problem, this report create a plan to develop an “App” for the national and international visitors
so that they can easily understand the history and access the information toward that particular
place.
Now a day, people use smartphone so that they can easily use this app. The name of app
set as “ Explore Delhi”. Through this app, all the visitors can easily download this app and use
this app to understand the whole history of the particular place of Delhi.
Features of the App
There are many features generalized which help in successfully development of “ Explore
Delhi” app. The description of this app are given below-
Specific Feature- App for the smart phone contain many features which help for the easy access
of the use. This app is very specific because it help to increase the tourism in India. There are
many features which need to consider are given below- Usability – Create high quality app which help in increase the usability among the tourist. Push Notification- This app will notify the tourist so that they can know the visit
location easily.

 Feedback and Review system - with the help of feedback, tourist can easily give their
review and also provide some suggestion and also file any complaints and queries
(Pogorelova, et. al., 2016) . Language- This app available in all language like English, Hindi, French, German etc. so
that people of the other countries can easily understand.
 Google Indoor – Maps – that provide the indoor location to the user so that tourist easily
identify the location on google map.
Target Market
For this app, target market segmented into two categories first national and international
tourist. This app will main work in Delhi city and user can download this app with the use of
internet and Wi Fi. With the use of this app, tourist add the famous location and also learn about
the important cultural values and significance and select the understandable language. Tourist
can point the location and then they will know about the history and cultural significance of that
particular location. Targeted market of this app is whole visiting places of Delhi like Red Fort,
India Gate, Jantar Mantar, Akshardham Temple etc. (Pandey, Litoriya and Pandey, 2018) and
target audience will be the local people of the Delhi and India and main this app will target the
foreign tourist. All the user can download this app and pay some subscription charges and take
advantage of this app.
Marketing Mix Product – The product is “Explore Delhi ” app which basically develop for the national
and international tourist so that they can easily understand the whole cultural significance
of the Delhi places. Price – The price of this “Explore Delhi” app set on the basis of the tourist convenient
level. To send the price, app developer apply price penetration strategy so that all the
tourist can use this app with out any charging issue. Place – This app only work in the Delhi area. This app will cover the whole Delhi places
so that tourist comfortably use this app.
 Promotion – For the promotion of this app, some social media channels like Facebook,
Instagram, Twitter will be use and apart from this print media like bill boards, newspaper,
banner, poster also consider. To promote this app, a effective advertisement on TV also
take place (Rieger, 2017).

Gantt Chart -
CONCLUSION
According to this report , it can determined that technologies make easy people life. Apps
are playing a crucial role to make people life very comfortable. This report deal with the
significance of app. This report create an appropriate and useful app which help the tourist
people. With the help of this app, tourist can easily visit the place with out any guidance.

REFERENCES
Books and Journals
Kanten, I. K. and Darma, G. S., 2017. Consumer Behaviour, Marketing Strategy, Customer
Satisfaction, and Business Performance. Jurnal Manajemen Bisnis, 14(2), pp.143-165.
Pogorelova, E., et. al., 2016. Marketing Mix for E-commerce. International journal of
environmental & science education, 11(14), pp.6744-6759.
Pandey, M., Litoriya, R. and Pandey, P., 2018. Mobile APP development based on agility
function. Ingénierie des Systèmes d'Information, 23(6), p.19.
Rieger, C., 2017, April. Business apps with MAML: a model-driven approach to process-
oriented mobile app development. In Proceedings of the Symposium on Applied
Computing (pp. 1599-1606).