MEDA 260 - Exploring Creativity: Golden Circle Reflection

This assignment is a reflection on the Golden Circle Technique, a concept introduced by Simon Sinek, focusing on the 'Why,' 'How,' and 'What' of decision-making, particularly in the context of purchasing products or services. The student, as a university student, explores how the Golden Circle influences their personal thought process and buying behavior. The assignment delves into each aspect of the Golden Circle: 'Why' emphasizing the purpose behind a purchase, 'How' focusing on the process of acquiring a product or service and its benefits, and 'What' addressing the details and worth of the product or service. The student concludes that applying the Golden Circle Technique is beneficial for understanding the motivations behind purchases and assessing the advantages of owning a particular product or service. The assignment is structured to align with the MEDA 260 course, emphasizing creative thinking and design principles.

GOLDEN CIRCLE
TECHNIQUE
Name of the Student
Name of the University
Author Note

ABOUT THE CONCEPT
 The concept of the Golden Circle was discovered
by a person by the name of Simon Sanek
 In the view of Sanek, the purchase of a product or
a service depends on why it has been created
and the purpose that it serves more than what it
is that the product actually entails (Straker &
Nusem, 2019).
 In this assignment, I am going to reflect on the
Golden Circle Story Telling Technique, with myself
being a University student whose personal
thinking process is fairly free from complications.

GOLDEN CIRCLE
TECHNIQUE

APPLICATION OF GOLDEN
CIRCLE TECHNIQUE
 I can use the Golden circle technique
when setting out to purchase a product
or a service.
 The first important aspect of the Golden
Circle technique is Why (Straker &
Nusem, 2019).
 Why do we buy a product or service ?
When I personally make a purchase, I
first ask myself why am I going to buy
it? what purpose is it going to serve me
if I do? Etc.

APPLICATION OF GOLDEN
CIRCLE TECHNIQUE
 The second important aspect of the
Golden circle technique is HOW
(Straker & Nusem, 2019).
 When I buy a product or service, I have
to ask myself HOW I it is that I am going
to procure it and how it is that the
product or the service is going to serve
me or benefit me (Ng & Chung, 2019).

APPLICATION OF GOLDEN
CIRCLE TECHNIQUE
 The third and final aspect of the Golden
Circle technique is What (Straker &
Nusem, 2019).
 When I set out to buy a product or a
service, I have to ask myself, what is it
that I am buying? It is really worth
buying? The details of the product or
service that I am about to avail is
something I have to consider

CONCLUSION
 I believe that the Golden Circle
technique is something that we should
all apply when setting out to buy a
product or when looking to avail a
service.
 The Golden Circle technique can truly
help us understand the real motive
behind making a purchase, and to
assess the benefits of owning a
particular product or service

REFERENCES
 Ng, K. Y., & Chung, E. C. (2019).
Engineering Fair: Going Beyond the
Classroom. In Engineering Grand
Challenges in Scholar Programs (pp. 45-
54). Springer, Singapore.
 Straker, K., & Nusem, E. (2019).
Designing value propositions: An
exploration and extension of Sinek’s
‘Golden Circle’model. Journal of Design,
Business & Society, 5(1), 59-76.