Export Marketing and Practice: Detailed Analysis and Report

This report provides a detailed analysis of export marketing and practice. It begins by identifying the necessary export documents for certified sweet corn, including invoices, licenses, and bank certificates, focusing on the requirements for exporting to Japan. The report then explores the application of Incoterms for various goods, such as fruits, vegetables, live cattle, chilled meat, and organic sweet corn, specifying the responsibilities of sellers and buyers. Furthermore, the assignment addresses the major risks associated with exporting prime lamb to China, specifically focusing on distribution channel challenges and mitigation strategies, including the importance of quality checks and adherence to government regulations. The author reflects on the learning experience, emphasizing the significance of extensive distribution networks and understanding payment terms, along with government rules and regulations, to ensure successful exporting. References to relevant academic sources are also included.

Running head: EXPORT MARKETING AND PRACTICE
Export Marketing and Practice
Name of the Student:
Name of the University:
Author Note:

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EXPORT MARKETING AND PRACTICE
Table of Contents
Question 1:.......................................................................................................................................2
1) Export Documents require for allowing the exportation of certified sweet corn........................2
2. Incoterms in relation to export of................................................................................................3
Question 2:.......................................................................................................................................4
Question 3........................................................................................................................................5
References........................................................................................................................................6

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EXPORT MARKETING AND PRACTICE
Question 1:
1) Export Documents require for allowing the exportation of certified sweet corn
The exporters need to consider the proper rules and regulations in exporting the products
or services. The case scenario follows the exporting of sweet corn to Japan. Therefore, it is
essential to consider some of the specific government documentations. In case of delivering
sweet corns to Japan, the invoice is essential (Feenstra, Li and Yu 2014). The licensing and the
proper selling prices are needed to be controlled in such cases. Taking the receipt from the bank
certificates is also much necessary for the exporting business. It is notified that having the local
representative or working with the custom specialists would be much helpful for exporting goods
to Japan (Defever and Riaño 2016). The exporters need to have the freight forwarder to handle
the formidable amount of documents in this process. The following documents are needed to be
taken into consideration.
 Bill of Landing
 Commercial Invoice
 Certificate of origin
 Consular invoice
 Warehouse receipt and dock receipt
 Export license
 Inspection certificates
 Export packing list
 Destination control statement

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EXPORT MARKETING AND PRACTICE
 Insurance certificates
These are the major documentations that the exporter needs to follow before allowing the
export process. At the initial stage of the export process, the most important aspect of the export
transaction is an enquiry. It is necessary to enquire about the sample, quantity, delivery schedule,
and price of the goods at the starting point. Moreover, it is also essential to understand the terms
of payment that would be quite acceptable to the buyers (Tang et al. 2016). In some of the cases,
it is necessary to identify if there is any requirement of the pre-shipment inspection. If any of the
agencies is involved with the export process, it is a necessary requirement to gather knowledge
about the authenticity of this agency. The next step is the performa generation, which comes
after the enquiry process. The exporters, be it merchant exporter or manufacturer exporter, need
to provide the performa invoice to the buyers while exporting any good (Kee and Tang 2015).
Similarly, in case of delivering sweet corns to Japan, the invoice is essential. The licensing and
the proper selling prices are needed to be controlled in such cases. Taking the receipt from the
bank certificates is also much necessary for the exporting business.
2. Incoterms in relation to export of
a. Fruit and Vegetables
In terms of delivering fruits and vegetables, it is necessary to use the CIP Incoterms,
which determines the carriage and insurance paid to the location where the good is to be
exported. The seller in such cases needs to pay for the carriage (Boso, Cadogan and Story 2013).
The risk transfers to the buyers for handling the goods over to the first carrier.
b. Live Cattle

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EXPORT MARKETING AND PRACTICE
The delivery of the live cattle is exported through using the FCA, which indicates that the
seller hands over the goods at the location. The seller pays for the carriage to the location in this
process.
c. Chilled cuts of meat in boxes
In order to export the chilled cuts of meat in boxes, the DAT incoterms will be used. In
this process, the sellers pay for the carriage to the terminal, but do not pay for the import
clearance (Besson, Mitasiunas and Ragaisis 2015).
d. Organic Sweet Corn to the Japan Supermarket
The organic sweet corn is delivered through the use of incoterms CPT, which considers
that the sellers would pay for the carriage.
Question 2:
The major risk identified in the export of the cuts of prime lamb to China is in the
distribution system. The sales ratio and the distribution channels are the major obstacles in such
cases. In order to mitigate the issues associated with the share market, it can be suggested that
the export business need to extend the networks across the bigger distribution channels (Acs,
Szerb and Autio 2016). Increasing the privatization of the distribution channel would increase
the sales ratio in China. While selling direct to the restaurants, it is essential to consider such
widely extended distribution channel.
If the whole carcases are sold to an Australian exporter, the risks would be associated
with the political instability, legal regulations, and the corruption risks. In such cases, it is
essential to mitigate the risks by undertaking the proper quality check. If these whole carcases

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EXPORT MARKETING AND PRACTICE
are sold to the Chinese importers, it is necessary to maintain the rules and regulations imposed
by the Chinese Government (Tate et al. 2014). The licensing and the proper selling prices are
needed to be controlled in such cases. Moreover, the repeat checks of the distribution risks are
needed to be considered more specifically. The major problem with the abattoir is the level of
hygiene. The issues with the unhygienic environment are needed to be mitigated.
Question 3
In this semester, I have gathered knowledge about the entire exporting process and the
risks associated with the distribution channel. I have learnt that the exporter needs to pay
attention towards the extensive distribution channel that would minimize the challenges
underlying the exporting business. I can suggest that the export business need to extend the
networks across the bigger distribution channels. Increasing the privatization of the distribution
channel would increase the sales ratio in China It is essential to understand the terms of payment
that would be quite acceptable to the buyers. In some of the cases, it is necessary to identify if
there is any requirement of the pre-shipment inspection. If any of the agencies is involved with
the export process, it is a necessary requirement to gather knowledge about the authenticity of
this agency. Moreover, the rules and regulations imposed by the government are also necessary
to be considered for making the successful exporting of the goods and services. I have gathered
the idea that in case of delivering sweet corns to Japan, the invoice is essential. Taking the
receipt from the bank certificates is also much necessary for the exporting business. These
specific documentations are needed to be taken into account for determining the effective
exporting process.

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References
Acs, Z.J., Szerb, L. and Autio, E., 2016. The global entrepreneurship and development index.
In Global Entrepreneurship and Development Index 2015 (pp. 11-31). Springer International
Publishing.
Besson, J., Mitasiunas, A. and Ragaisis, S., 2015. Export process capability assessment
model. Applied Computer Systems, 17(1), pp.60-67.
Boso, N., Cadogan, J.W. and Story, V.M., 2013. Entrepreneurial orientation and market
orientation as drivers of product innovation success: A study of exporters from a developing
economy. International Small Business Journal, 31(1), pp.57-81.
Defever, F. and Riaño, A., 2016. Protectionism through exporting: Subsidies with export share
requirements in China.
Feenstra, R.C., Li, Z. and Yu, M., 2014. Exports and credit constraints under incomplete
information: Theory and evidence from China. Review of Economics and Statistics, 96(4),
pp.729-744.
Kee, H.L. and Tang, H., 2015. Domestic value added in exports: Theory and firm evidence from
China.
Tang, X., McLellan, B.C., Zhang, B., Snowden, S. and Höök, M., 2016. Trade-off analysis
between embodied energy exports and employment creation in China. Journal of Cleaner
Production, 134, pp.310-319.

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Tate, W.L., Ellram, L.M., Schoenherr, T. and Petersen, K.J., 2014. Global competitive
conditions driving the manufacturing location decision. Business Horizons, 57(3), pp.381-390.