Exports to Australia: Analysis of Market Entry Strategies and Retail

This report analyzes the potential for a Colombian manufacturer in the apparel sector to export leather goods to Australia. It begins with an introduction to international business and then delves into a PEST (Political, Economic, Socio-cultural, Technological) analysis of the Australian market, highlighting factors such as strong political ties, a robust economy, multicultural society, and technological advancements. The report also examines ethical considerations related to the leather industry in Australia, including animal welfare and government regulations. Furthermore, it explores retail outlets and market trends, particularly the growing demand for leather goods and the increasing importance of e-commerce. The conclusion summarizes market entry strategies and provides a comprehensive overview of the Australian market for leather goods, recommending key considerations for the Colombian manufacturer.