Asian Wedding and Bridal Wear: Exquisite Ethnic Designs Startup Plan

This project outlines a business plan for a startup called "Exquisite Ethnic Designs," specializing in Asian wedding and bridal wear. The plan begins with an introduction highlighting the vibrant traditions and cultural significance of Asian weddings, particularly in areas like Southall, London. It justifies the chosen industry by emphasizing the growing popularity of Asian weddings and the demand for ethnic wear. The project identifies the target market as women aged 20-30 in Southall and conducts a competitor analysis, recognizing existing stores while acknowledging the potential for new market entries. A detailed financial review and cash flow projection are included, covering various marketing campaigns and their associated costs. The project concludes with a summary of the startup's key elements and references relevant sources, providing a comprehensive overview of the business plan. The report covers target market, market segmentation, and justification on the chosen industry.

ASIAN WEDDING AND BRIDAL
WEAR

Introduction about the idea
• The present report is based on Asian wedding and bridal wear.
• Thus, Exquisite ethnic designs will be a new start up that will offer an array of accessories for all the
female members of the bridal party. This entity will promote the services mainly for Asian wedding
that involves in rich cultural customs and religious practice.
• Asian weddings are well known for their vibrancy, traditions and unique culture. The ancient history
influences the traditions and rituals of these weddings but bridal wear, ethnic costumes for family
members remains the central theme.
• Southall, London is popular among local citizens as well as tourist for the antiques, jewellery and
ethnic design wear. The shops in this region showcase the traditional culture and themes of Asia.

Justify the chosen industry
• The present PPT is based on clothing industry. Thus, Exquisite bride ethnic is a store like no
other. The unique and attractive traditions are making Asian weddings a very popular trend in
London. In addition to this city is also becoming a popular location for destination wedding.
• The fashion industry and sense of London holds a unique place in entire world. Thus the start
up has potential to capture market segment strongly. For this business demographic segment is
used in which women of marriage age are targeted as customers.
• The Asian weddings and ethnic wear are not only becoming popular in Asian communities but
in European and other communities as well which is increasing demands for such start ups.

Target market
• The store will be launched in Southall which is famous for
antiques, jewellery, designer outfits and other women
accessories. The start up will target women of all age groups.
There will be exclusive design range for brides so that their
dream day can be made more memorable for them.
• In Southall, London there less than 20 shops that selling
wedding dresses and gowns.
• Henceforth, the average cost for the wedding in this areas is
$35,000, with the market value at $2.8 billion dollars. This
entity will mainly target the women of in the age group of 20
to 30 range.

Competitor analysis
• Though there are hardly 20 stores in Southall which provides such ethnic wears based on Asian
weddings but start up may face good competition from the existing service providers. Thus, main
competitors of this entity will be as crepax company LTD, Mingtex industrial company and
Business Wheel limited etc.
• With the increasing trends of Asian weddings demand for such types of clothing is increasing.
Thus there also exist threat of new entries in the market. It is required that quality of products and
promotion must be efficient enough to build strong brand value and customer loyalty so that this
competitive threat can be managed.

Financial review and cash flow projection
Campaign Type QTY Projected cost per
unit
Projected sub total
National marketing 2000
Banner ads 4 500 2000
Local marketing 4200
Newspaper 6 600 3600
In store marketing 4 400 1600
POP 2 500 1000
Public relation 800
Press relation 8 100 800
Content marketing 14400
Landing pages 12 1200 14400
Social media 6400
Twitter 20 100 2000
Facebook 20 100 2000
Pinterest 10 100 1000
Instagram 10 100 1000
Google 4 100 400
LinkedIn 4 100 400
Online 3200
Blog 4 800 3200
Advertising 11700
Online 4 2500 10000
Print 2 850 1700

CONCLUSION
The present PPT is based on new start up as “Exquisite Ethnic designs” that mainly promotes the Asian
wedding and Bride wear. In this report the following things are covered as are Target market, market
segmentation and justification on chosen industry etc.

REFRENCES
• Mehta, Z., 2019. Differentiate the Upcoming Brand of Mens Ethnic Wear
through Design Research and Design Developments.
• Swan, D.C. and Cooley, J., 2019. Wedding Clothes and the Osage
Community: A Giving Heritage. Indiana University Press.
• Agarwal, N., 2019. Development of Marketing Strategies for Rental Clothing
Business.