Project Design, Implementation, and Evaluation for Bandcamp's Growth

This project focuses on enhancing Bandcamp's profit share by developing new platform features, specifically extensive social media integration and improved internal communication for registered users. The project includes a detailed project specification outlining the background, rationale, and objectives, emphasizing the importance of social media integration and internal communication for business growth. It explores factors affecting project selection, resource allocation, risk assessment, and project timelines. The methodology involves researching evaluation techniques, interpreting results, and providing recommendations. The project also documents all stages of the project development and presents findings professionally. The report analyzes the impact of social media integration, including time-saving features, post scheduling, and load sharing, to increase brand awareness and customer engagement. The project provides a comprehensive analysis of Bandcamp's current business practices and suggests strategic improvements for future growth, including using tools like Gantt charts and W3 standards. The report also addresses ethical considerations and reviews relevant literature to support its findings and recommendations.

Project design
implementation and
evaluation

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
1.1 Project specification..............................................................................................................3
1.2 Factor that contribute toward the process of project selection.............................................4
1.3 Produce a full specification for agreed project.....................................................................5
1.4 Appropriate project plan for Extensive Social Media Integration using suitable tool..........6
TASK 2............................................................................................................................................6
2.1 Match relevant resources efficiently to the project...............................................................6
2.2 Undertake the proposed project in accordance with the agreed specification......................8
2.3 Organise, analyse and interpret relevant outcomes.............................................................12
TASK 3..........................................................................................................................................22
3.1 Research evaluation techniques..........................................................................................22
3.2 Interpret and analyse the result in term of project specification.........................................23
3.3 Recommendation and findings............................................................................................23
TASK 4..........................................................................................................................................24
4.1 Produce a record of all stages of your project procedures and project development used to
complete your project ...............................................................................................................24
4.2 Use an agreed format and appropriate media to present the outcomes of all of your
findings professionally to an audience......................................................................................24
CONCLUSION..............................................................................................................................24
REFERENCES..............................................................................................................................25

INTRODUCTION
This report is based on enhancing the profit share of Bandcamp by developing a new
platform features which support them in expanding their operations as well as customer base
which in turn will increase the profitability of company. Bandcamp can enhance their business
operations through new features like Extensive Social Media Integration and improving internal
communication for registered users (Killian and McManus, 2015).
TASK 1
1.1 Project specification
There are mainly two types of website for an Bandcamp such as social media and web
portal. Both are essential and effective for the company to provide entire detail about their
business to the clients. Project specification consists of comprehensive description about a
particular project which includes background, rationale, significance, aims and objective of
undertaken project. It support in creating as well as framing up a better study so that positive
outcome can be achieved from the research. Following are the points include in project
specification:
Background
This project is based on Bandcamp company which is an innovational company that
perform operations in music streaming and purchasing. It started its musical store in year 2007
and gain recognition from the music community. The artists those are registered with Bandcamp
had official earned around $100 million from the sale of music (Laroche and et. al., 2012). By
getting positive result from this initiation, it started its own micro website under the domain of
Bandcamp and started sharing as well as selling of their track.
Rationale
Main purpose of conducting this research is to provide an information about various
sources through which Bandcamp can enhance their profit share. This research explain about two
major platform that can be adopted by company for increasing sales such as Extensive Social
Media Integration and improving internal communication for registered users. The research will
be helpful for Bandcamp in future growth also as social media sites are one of the most
prevailing trend within the market nowadays (Lovejoy and Saxton, 2012). Therefore support
company in increasing their customer traffic and increase volume of sale.

1.2 Factor that contribute toward the process of project selection
There are number of factors that affect the selection of a project which includes cost,
time, scope, risk, available resources etc. In current research there are two options available in
front of Bandcamp which support them in increasing the profit of a company these are Extensive
Social Media Integration and improving internal communication for registered users
(Milakovich, 2012). From these two options, Extensive Social Media Integration is most
appropriate project for Bandcamp as social media sources are most demanding platforms
nowadays and is also cost efficient. This project will support company in enhancing their brand
image as well as awareness about its services. Following are the factors that are involve in
project selection: Cost:- It refers to the amount which a Bandcamp is required to spend for implementing
and executing operations related to Extensive Social Media integration. Identification of
cost incurred during project is one of the essential part of a project management plan. For
completion of this project in an effective manner, project manager requires sufficient
amount of capital so that positive outcome can be achieve. Resources:- It contains the information about various resources that are required by
Bandcamp for completing this project effectively (Miller and Tucker, 2013). This
includes financial resource, technical expertise, computer systems, software manager,
web designer and developer etc. Risk:- This section describes about the risk that are involve within the project of
Bandcamp such as financial loss, risk of hacking, lack of time, lack of cost etc. Communication:- It contain number of sources through which project manager
communicated with its team members for ensuring effective flow of information and
timely completion of project. It include mails, meetings, notice, presentations etc. Time:- This section depict about the time period that are required by a project manager to
complete its work. Current project of Extensive Social Media Integration for Bandcamp
company required around six months for its completion.
A weighted scoring method is an effective tool that gives a systematic process for
choosing projects based on different criteria. This model also support an organisation to weight
their success of project . This post is a response to one of business readers who wanted to
understand how to compare various software solutions. In this case, leader wanted to compare

bug-tracking techniques and recommend an alternative to their team members. Company could
use this model and gain success and growth within predetermined time period.
1.3 Produce a full specification for agreed project
There are number of aspects which must be consider by a project manager while
preparing a project specification as it support in formulating plans regarding the actions that
must be taken for success of project (Nisar and Whitehead, 2016). These aspects are explained
below:
Introduction: The extensive social media integration will support Bandcamp in approaching
their customers from around the world by managing their social media sites over single software.
Apart from this it can also enhance its profit share by maintaining an effective relation with
existing customers. This can be done by improving the internal communication with registered
users like the information about new tracks or music can be provided to its existing customers for
keeping them indulge with company. Following points are includes in project specification.
Aim
“To investigate the importance Extensive Social Media integration and Improved internal
communication for registered users in increasing profit share. A case study on Bandcamp.”
Objectives
 To identify the concept of Extensive Social Media Integration and its importance.
 To examine the importance of improved internal communication for registered users.
 To determine the way for enhancing profits share within Bandcamp.
 To determine the role of Extensive Social Media Integration and Improved internal
communication for registered users in increasing profit share for Bandcamp.
Questions
 What are the concept of Extensive Social Media Integration and explain its importance?
 What are the importance of improved internal communication for registered users?
 What are the different ways for enhancing profits share within Bandcamp? What are the role of Extensive Social Media Integration and Improved internal
communication for registered users in increasing profit share for Bandcamp? Timescales:- It refers to the time taken for the executing the activities that are involve
within the project. Project manager require around 6 months for completing the Extensive
Social Media Integration project of Bandcamp company.

 Scale of operations:- This includes the area which are covered under project. This project
is about the Extensive Social Media Integration and under which the scale of operations
is limited to three main social media site such as Facebook, Instagram and YouTube. Standards:- This section describe about the standards that are required to consider in
order to perform each activity effectively. This further support in achieving the desired
outcome from the number of activities performed. Resources implications:-This section describe about the way through which resources
are being implemented to each activity involve in project for its execution. Business data:- This section includes the current data of Bandcamp regarding its current
performance which act as a base for further execution of project. Time Horizon: In this research report, Gantt chart is used for calculating the required
time period of research project. Through Gantt chart, researcher get the idea about when
the project was started and when will the project will end.
 Research Budget: It is the expected budget which is needed for conducting the research
successfully (van Puijenbroek and et. al., 2014). It includes budgets such as travelling
budget of researcher, utilised costs and expenses etc. which is used by the researcher.
 W3 standards – W3 stands for World Wide Web and it is work revolves around the
standardisation of web technologies. The researcher used this standard which assist them
in completing defined work in given time period. W3 mainly follows procedure which
help in promoting the development of high quality standards that are based on consensus
of the community. This is the technical report development procedure which is consider
as set of steps and requirements that are followed by W3 working groups to standardise
web technology.
 Software – In this report, survey is the best method which can be use as a software in
order to collect and gather data and information. This will assist in analysing each
respondent views and opinion regarding specific research project topic.
 Hardware – The most common used hardware tool in an investigation is the computer.
They are use this device in order to run software which measure changes in the
autonomic nervous system. It can be used for storing personal detail and data which are
helpful in completing research report. Hardware tool assist in interacting with subjects
and therefore gather information on their performance.

 Ethical issues – This is that section which play an important role in order to carry out
main activities and functions which assist in gaining attention of customers. While
conducting this research, there are various issues and problems that are faced by
researcher in performing their business operations. The main issue are time and costs
which create problem at the time of developing report. Researcher need to safe and
secure all personal details that are related to respondents in better manner. If an
investigator does not follow ethical consideration effectively so there are various other
issues occurs such as rules and legal practices.
Literature Review:
What is the concept of extensive social media integration and its importance
Social media has played a critical role in today's world so as to advertise a product or
company. Extensive social media integration is about the combination of different social media
platforms so that customer will get right information at right time. There are many importance of
extensive social media integration some of them are as follows:
Saving of time:
Now a days, people not only holds a single account of social media but also they have
accounts in different channels of social media (Pai and Arnott, 2013). A person can have
account on Facebook but also at the same time it also have account in Twitter or Instagram.
Integration of social media means a person can post and receive the same post at a time rather
than copying that post and began to paste it. This saves a lot of time for the user.
Scheduling of post:
Another way that why social media integration is so important. A company which is
advertising on social media should have to post on right time so that it will impact the most on
customers. The time could be in night or after a month or day. IT would be difficult for the
person to remember the post. Social media integration helps the company in scheduling the post
within time. So that the company will not take tension to post a news and feed.
Sharing of Load:
The load on social media can be shared within managers of that it will not affect a person.
As before the time of integration of social media, the accounts of different different managers
has been managed with them, that creates complexity in advertising through social media (Peters
and et. al., 2013). In today's era, social media has been integrated and thus each manager is

providing a single password so that they can manage their post individually. This will distribute
the load of advertising.
Tracking and Analysing:
It is another important feature of social media integration. A manger van track its post
and reaction of customers so that any changes can be there. The reaction of competitors can also
be tracked allowing a manager to have finger on the pulse at all time. This tracking and analysing
helps a manager to change the post according to the need of market. Hashtag tracking is the best
example of this tracking.
What are the importance of improved internal communication for registered users?
Internal communication is the part of an organization in which all the leaders and followers
communicate effectively to achieve the goal of organisation. The improved level of internal
communication tells that the communication is done effectively and thus its importance in the
context of Bandcamp are as follows:
It defines Purpose:
Improved level of internal communication defines the purpose on which communication
is happening. A manger of any company should define the topic of communication so that it will
connect the follower or leader to that specific topic (Smits and Mogos, 2013). If idea of
communication is not specific than it will be the wasting of time for communicator.
Creates better working environment:
Better working environment is created with the help of improved internal
communication. If communication is done on the basis of what is going to be achieved than it
will surely help the company to achieve its objective. It also provides better working
environment by adding the contribution of each member. When each member is contributing to
the communication than it will surely creates better working environment.
Transparency enhanced:
The transparency of employee's perception has increased according to the improved way
of communication ( Tsitsi Chikandiwa, Contogiannis and Jembere, 2013). When employees
engaged to communicate according to the target of company than it will increase transparency
among the views and perception of employees. This transparency help them in thinking
according to the positive way.
Satisfy the customer:

It is the last importance of improved level of internal communication. If internal
communication is improved than it will increase the efficiency of employees within the
organization. This improved efficiency help the employees to work more decisively and
accurately. Thus the outcomes of company will satisfy the needs of customers.
What are the different ways for enhancing profits share within Bandcamp?
Bandcamp uses an innovative platform for providing services related to the music
streaming and purchasing. But in order to expand its profit share it has to opt for an another
platform that support them in enhancing their brand image. There are number of options
available in front of Bandcamp for enhancing their profit share. It includes online sound or video
streaming, online chat customer services, playlist related services, chatbot integrations, extensive
social media integration and improved internal communication for registered users.
What are the role of Extensive Social Media Integration and Improved internal
communication for registered users in increasing profit share for Bandcamp?
Extensive Social Media integration and improved internal communication will support
Bandcamp company in increasing their customer base through expanding the sources of
interaction (Wagner and Sutter, 2012). This in turn will increase the volume of sale which further
contribute toward increasing the profit that a company earn, as social media sites support in
approaching large number of customers throughout the world.
1.4 Appropriate project plan for Extensive Social Media Integration using suitable tool
Project plan refers to a formal document which contains a detail information regarding
the type of activities and person who are responsible for those activities (Oh and Syn, 2015). An
effective project plan support a project manager in keeping there project on track by ensuring
that each activities can be executed on timely manner. The most effective tool which is used
under Extensive Social Media Integration project is Gantt chart.
Work break down structure:

Gantt chart:- It refers to a horizontal bar chart which provides a graphical illustration of
activity schedule that help a project manager in planning, coordinating and tracking specific task
within this project.

TASK 2
2.1 Match relevant resources efficiently to the project
There are various relevant resources which efficiently work in this research project that
are described as under:
 Cost – It is one of the important resource which can be used for implementing and
executing business operations which are related to Extensive Social Media integration.

Identification of cost are incurred at the time of developing project which is one of the
important part of project management plan. While developing this report, project
manager need appropriate amount of money which help in gaining positive results.
 Labour – While conducting research report, labour or manpower is one of the essential
factor which are used for completing the research. Project manager are engage in this
project from start to end point, the involvement of others can vary. Staff availability is
another factor. An individual might be involved in another project as an organisation and
earlier activity may have take long time period.
 Technology – It is one of the major resource which covers a range items of varying uses.
It includes computers, servers, keyboards, telephones, interactive and other items. It is
required resources which can be used for collecting and gathering relevant information
related to research topic.
 Materials – It can be analysed that while completion of report, materials are consumed
resource and it can be used for completing the report. Researcher are collect relevant
material which can be used for developing appropriate investigation in better manner.
The content should be valid and accurate at the time of completion of specific report.
2.2 Undertake the proposed project in accordance with the agreed specification
Wix logo maker is identify as a simple solution for when business need a logo, and fast.
The powerful as well as complete, yet all intuitive to apply, tool allows businesses to create their
own logos without any design knowledge.
It is identify as an essential and important part of the project which is used by the
researcher in order to collect accurate and relevant amount of data from the respondents. In this
investigator need to prepare a questionnaire which will more suitable and appropriate for
accumulating proper data from the selected participants. For this questionnaire selected sample
size is 40.
Research Onion as Framework
Research Philosophy: Interpretivism philosophy is used in this research report which is
helpful for the evaluation of data in an effective manner and also it provides effective results for
reaching at a suitable conclusion. There is Positivism philosophy also in the research philosophy
but it is not reliable to use in this research project as it does not fit with the required data in this
research report (Wilken, 2014). A third philosophy is also available which is known as