Business Strategy: External Environment Analysis for Cobb Lane Bakery
VerifiedAdded on 2022/08/29
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AI Summary
This report provides an in-depth external environment analysis for Cobb Lane Bakery, a Melbourne-based artisan bakery founded in 2012 by Matthew Forbes, which is considering relocation due to declining revenue. The analysis employs PESTEL and Porter's Five Forces frameworks to assess the political, economic, social, technological, environmental, and legal factors influencing the relocation's success, as well as the competitive forces within the industry. The report examines the bakery's current operations, including its wholesale supply to cafes and restaurants, and its supplementary income from market stalls and retail orders. The analysis aims to determine the viability of the relocation project, considering factors such as funding, location, and market competition, with the ultimate goal of increasing revenue and production. The report concludes that with proper analysis, the relocation can be successful and contribute to the company's growth.
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