External Environment Analysis: Macro and Industry Analysis Report

This report provides a comprehensive analysis of the external environment, focusing on macro and industry factors. It delves into the PEST framework (Political, Economic, Sociocultural, Technological), and examines the industry environment using Porter's Five Forces model (rivalry, threat of new entrants, supplier power, buyer power, and threat of substitutes), along with the concept of complementors. The report also explores strategic groups within industries, the industry life cycle (introduction, growth, maturity, and decline), and the importance of competitor intelligence. The analysis includes how these factors influence a company's strategic decisions and profitability. The report is based on the course material from Foreign Trade University, Faculty of Business Administration, Chapter 3.