The Importance of the External Environment in Tourism and Hospitality

This assignment focuses on the significance of understanding the external environment in the tourism and hospitality sector. It emphasizes how managers can use this understanding to analyze competition, manage customer relationships, and make informed business decisions. The assignment highlights the importance of managers being aware of the external environment and the competitive landscape, as this knowledge allows them to effectively strategize and enhance their market shares. The student references several sources to support the claims and provides insights into how businesses can adapt to the dynamics of the tourism and hospitality industry. The assignment also provides information on how managers can use their understanding of the external environment to create effective policies and programs.

Assessment 3 Blog -Blog Entry for Week 9
I truly agree with the postings of my fellow classmates that it is important for managers
in the modern tourism and hospitality sector to understand the external environment. This is true
since understanding the external environment helps managers to better comprehend how
competition is capable of affecting their respective businesses (Rahimi, 2017). This implies that
managers must not only become aware of such external environments but they must also
understand the competition that exists in such business sectors. This is indeed essential since
their competitors in the modern tourism and hospitality industry are always seeking for ways of
gaining market shares at their expenses (dos Santos, Méxas & Meiriño, 2017).
In addition to the above, it is therefore the responsibility of modern managers in the
tourism and hospitality industry to continuously look for viable mans that will ensure that the
market shares of their respective businesses are effectively enhanced (Idrees, Vasconcelos &
Ellis, 2018). That apart, knowledge by such managers regarding what the competition is capable
of doing especially based in terms of the product mix, sales promotions, customer initiatives, and
general pricing by modern managers in this industry is prudent. This is due to the fact that it will
help such business entities to ensure that they have effective policies and programs that can make
them effectively compete with such position.
References
dos Santos, R.A., Méxas, M.P. and Meiriño, M.J., 2017. Sustainability and hotel business:
criteria for holistic, integrated and participative development. Journal of cleaner production,
142, pp.217-224.

Idrees, I.A., Vasconcelos, A.C. and Ellis, D., 2018. Clique and elite: inter-organizational
knowledge sharing across five star hotels in the Saudi Arabian religious tourism and hospitality
industry. Journal of Knowledge Management.
Rahimi, R., 2017. Customer relationship management (people, process and technology) and
organisational culture in hotels: Which traits matter?. International Journal of Contemporary
Hospitality Management, 29(5), pp.1380-1402.