This presentation, created for a Level 3 Diploma in Business and Management, examines the external factors that influence a business environment, using ASE Deals as a case study. It begins by outlining various external factors like political, economic, social, technological, legal, and environmental aspects. The presentation explains the significance of PESTEL analysis in strategic planning, emphasizing cost-effectiveness and alternative development plans. It then details a three-step crisis management procedure, including team assembly, strategic plan creation, and monitoring systems. Furthermore, the presentation identifies factors contributing to environmental damage, such as pollution, and suggests steps to minimize this damage. Finally, it explores the impact of environmental considerations on a company's profitability and reputation, highlighting the importance of adhering to environmental regulations and managing carbon emissions. The conclusion underscores the importance of understanding the business environment for identifying strengths, weaknesses, and opportunities for improvement, supported by references to academic sources.