This report provides a detailed analysis of Holliday Inn within the contemporary hospitality industry, focusing on the impact of external factors such as political, economic, social, technological, environmental, and legal influences. It includes a SWOT analysis of Holliday Inn, evaluating its strengths, weaknesses, opportunities, and threats, and how these factors influence decision-making processes. The report assesses the implications of current and potential trends, such as sustainability and takeaway services, on the hotel's ability to develop services and products. It critically evaluates how these external factors impact industry trends and overall development, concluding with a summary of the findings and references from academic sources. The report highlights the importance of adapting to external factors for success and competitive advantage within the UK hospitality market.
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