Impact of External Factors on the Contemporary Hospitality Industry

This report provides a comprehensive analysis of the contemporary hospitality industry. It begins with an assessment of factors affecting the development of hospitality firms, including political (Brexit), social, technical, and legal factors. A SWOT analysis is conducted to evaluate the strengths, weaknesses, opportunities, and threats faced by hospitality businesses. The report further examines the impact of external factors, such as the rise of Airbnb, and explores current and future trends like staycations and voice search. A case study of The Ample Sand Hotel London is included, evaluating its ability to meet these trends. The report concludes by summarizing key findings and implications for the industry, emphasizing the importance of adapting to changing environments and technological advancements. The report is based on academic journals and books.

Contemporary Hospitality
Industry

Table of Contents
 INTRODUCTION
 Assessment of factors which affect development of
hospitality firms
 SWOT Analysis
 Impact of external factors on hospitality firm
 Implication of current and future trends
 Ability of The Ample sand hotel London to meet current
and future trends
 Impact of external factors current and future trends
 CONCLUSION
 REFRENCES

INTRODUCTION
Hospitality Industry is the termed as an accommodations and facilities that offers to the consumers
and visitors in the manner of finest services offers by hotels. It is an important term for hotels to
mark certain criteria that their consumers and visitors are feeling well by their facilities and
maximise a respectable consumer understanding.

Assessment of factors which affect development of
hospitality firms
Political factor
Brexit is the main political factor affecting the hotel industry, because
it will affect the hotel's ability to generate revenue. The positive and
negative impacts of Brexit on hotels are as follows:
Positive impact: The average daily room rate of hotel companies will
rise by one minute.
Negative impact: The regional occupancy rate in the UK will drop
by 0.5%.

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Social factor
Increased impact on social networks of sales facilities
 Effects on consumer behavior: the ample sand London can obtain a review
of the aggressive social networks of consumers.
 Negative Effect: A single negative view can be accommodated with the
company's brand image.

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Technical factors
Increasing use of virtual and augmented reality
in hotel functions.
Positive effect: The ample sand hotel can use
this technology to enhance marketing activities
by providing consumers with virtual tours.
Negative impact: The use of VR and AR
technology will increase the cyber security
threats faced by their respective companies.

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Legal factors
 The main legal factors that affect the company are the laws related to the
operation of the hotel, and these laws must be implemented to avoid legal
process.