Impact of External Factors & Trends on Hospitality Development

This presentation provides an analysis of the internal and external factors affecting the development of organizations within the hospitality industry, utilizing tools such as PESTLE and SWOT analysis. It specifically examines the Royal Lancaster London Hotel as a case study, exploring the impact of political, economic, social, technological, legal, and environmental factors. The presentation assesses the hotel's strengths, weaknesses, opportunities, and threats, linking these to the decision-making process. Furthermore, it identifies current and potential trends in the hospitality sector, including sustainable hotels, digitalized guest experiences, robot staff, virtual reality, personalization, and solo travelers. The presentation concludes by evaluating the hotel's ability to adapt to these trends and emphasizes the importance of understanding external factors to remain competitive. References to relevant academic sources are also included.

Unit 1 The
Contemporary
Hospitality Industry

Table of Content
 INTRODUCTION
 PESTLE Analysis
 Evaluation of impact of external factors on the development of organisations
 SWOT analysis and decision-making process
 Current and potential trends in the hospitality industry
 An evaluation of the ability to develop products and services that will meet
current trends

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 Evaluation of how external factors impact on current and potential trends
 Conclusion
 References

INTRODUCTION
 This presentation aims to analyse the internal and external factors that gives an impact on
development of an organisations. This can be done with the use of PESTEL analysis model or
framework.

PESTLE Analysis
 It is one of the important model or framework which is used by organisation for
the purpose of analysing the impact of external factors on organisation. Royal
Lancaster London Hotel is the luxurious hotel that are get effected by all external
factors which are explained in below:
 Political factors
 Economical factors
 Social factors

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 Technological factors
 Legal factors
 Environmental factors

Evaluation of impact of external factors
on the development of organisations
 It is analysed that in hospitality industry all the external factors providing an
impact on the development of organisation.
 This is necessary for an organisation that they should understand the impact of
external factors so that they will be able to take decision accordingly.

SWOT analysis and decision-making
process
Weakness
 Royal Lancaster London offers wide range of
services to the customers.
 They have a good brand recognition in the market.
 There are lack of skills in their employees.
 Number of employees are not enough to manage
all functions that increase work load.