Rosewood Hotel London: External Factors, Trends, and Analysis

This report provides an analysis of the external factors impacting the Rosewood Hotel London. It explores the influence of political, economic, social, technological, and environmental factors on the hotel's operations. The report includes a SWOT analysis, examines the factors affecting supply and demand, and discusses the implications of current and potential trends, such as sustainable practices and technological advancements. Furthermore, it assesses the hotel's ability to respond to these trends, highlighting its strategies for attracting and retaining customers in a competitive market. The study concludes by emphasizing the importance of adapting to market trends for sustained success in the hospitality industry, supported by cited references.

The Contemporary Hospitality Industry

INTRODUCTION
 There are different internal and external factors that impact the business
environment.
 Present study is based on the Rosewood hotel London founded in the year 1979.
 Report will include internal and external factors that impacts the hospitality industry
and different trends that affects the business.

IMPACT OF EXTERNAL FACTORS ON
ROSEWOOD HOTEL LONDON
 Political factors
 Economic factors
 Social factors
 Technological factors
 Legal factors:Environmental
factors

SWOT ANALYSIS OF ROSEWOOD
HOTEL LONDON
 Strength
 Weaknesses
 Opportunities
 Threats

FACTORS IMPACTING SUPPLY AND
DEMAND OF PRODUCTS AND
SERVICES
 Price frustration
 Income and credit
 Availability of alternatives
 Trends

IMPLICATIONS OF CURRENT AND
POTENTIAL TRENDS THAT AFFECTS
ROSEWOOD HOTEL
 Healthy and organic food and drinks
 Sustainability
 Smart Hotels

ABILITY AND RESPONSES OF
ROSEWOOD HOTEL TO CURRENT
AND POTENTIAL TRENDS
 Rosewood Hotel is working on these trends in an effective manner in order to attract the
customers and making them retain for long period.
 Rosewood is working effectively by adopting sustainability at the workplace and also
adopting different technologies in order to make the hotel smart enough.

CONCLUSION
 From the above study it is been analysed that Rosewood hotel is required to work on
present market trends in order to attract the potential customers.

REFERENCES
 McGinley, S.P., Hanks, L. and Line, N.D., 2017. Constraints to attracting new
hotel workers: A study on industrial recruitment. International Journal of
Hospitality Management. 60. pp.114-122.
 Pan, W., Chen, L. and Zhan, W., 2018. PESTEL analysis of construction
productivity enhancement strategies: A case study of three economies. Journal of
Management in Engineering. 35(1). p.05018013.