Exxon Valdez Oil Spill: A Case Study on Crisis Communication Strategy

This case study analyzes the Exxon Valdez oil spill incident, highlighting the communication failures and their impact on stakeholders. ExxonMobil's initial response, characterized by false statements and a reluctance to accept responsibility, exacerbated the crisis. The company failed to effectively communicate with key stakeholders, including the Oil Spill Liability Trust, media outlets, and affected communities, due to the absence of a clear spokesperson, inadequate safety measures, and an arrogant approach from leadership. The study recommends that companies in the oil and gas sector establish legal advisory bodies, enhance communication channels with vessels, and appoint genuine media spokespersons to prevent similar communication breakdowns in future incidents. Desklib offers this and many other solved assignments and past papers for students.