Entrepreneurial Development: Business Plan for Eye Tracking Glasses

This presentation details a business plan for eye-tracking glasses, a product designed to assist book readers by tracking their eye movements and marking the last point of focus with a red dot. The presentation covers the product's features, investment requirements (approximately £50,000), and its potential as an investable, profitable, and lean entrepreneurial opportunity, highlighting the large UK reader base and the product's uniqueness. It utilizes the Business Model Canvas and Value Proposition Canvas to analyze key business elements and customer needs. The presentation also includes a hypothesis and research plan, outlining strategic objectives and the roles of the team members (CIO, CMO, CFO, and CEO) in market data collection, strategy formulation, and financial management. The conclusion emphasizes the importance of focusing on the business and value proposition canvases and conducting market research to validate the business idea.