Strategic Analysis and Recommendations for EZ-Pleeze Food Company

This report provides a comprehensive strategic analysis of EZ-Pleeze Food Company, a major player in the beef and chicken product market in the United States. The analysis includes an overview of the company's current state, its strengths (being a large company), weaknesses (limited brand presence), opportunities (company branding, globalization), and threats (changing customer preferences). The report also details current strategies, the company's purpose, and a SWOT analysis. Strategic recommendations are provided, focusing on branding, consumer surveys, and addressing environmental and animal rights concerns. The report includes timelines, resources needed (social media campaigns, IT staff, managers, directors), and concludes that while the company is successful, it needs to focus on these strategies to expand and achieve its goals, particularly in brand awareness and policy updates. The document also addresses strategic implementation and evaluation tasks, providing a template for future growth and expansion.

Management
EZ-Pleeze

Introduction
• Largest beef as well as chicken product company in the United States of America.
• The company became public in the year 2008 and adopted sustainable corporate practice.
• Values its employees and consider them as an assets.
• EZ-Pleeze possess proper leadership structure, which enable them to expand in the
marketplace.
• Possess a research and development team, which assist them in the selection of the idea
that helps them in the improvement of the service of the corporation in the marketplace.

Current State of EZ-Pleeze
• The company want to become top three producer of both the beef as well as chicken
product seller in the United States of America.
• Currently the company ranked fifth in this industry.
• The company produces value-based products to ensure the steady profit margin in the
process.
• The company also started competing in the grocery retail market.
• The company also invested its money in building the brand image so that they can grab
the domestic market which is critical for the growth of the organization internationally.

Current Strategies of EZ-Pleeze
• The company look after the quality of the product that they are providing to
the consumers.
• Invest in the technology to produce value-based products for the customers.
• The company invest $20 million to provide best quality products.
• This strategy improves the corporation’s market share.
• The company invest more $5 - $7 million for marketing their product on an
annual basis.

Purpose of EZ-Pleeze
• The main purpose of the company is to become popular in the market.
• The company also wants to provide best quality products and service to
the customers.
• The company wants to uplift their rank in the marketplace and assist
them to obtain the success in it.
• It want to capture the domestic as well as international marketplace in
the process.

SWOT Analysis of EZ-Pleeze
• Strength:
• Largest beef and chicken product business in the market.
• Currently ranked fifth in the United States of America.
• Company’s size provide them with the advantage to hold huge market share.
• Invest in the infrastructure.
• Weakness:
• Negligible brand presence in the marketplace.
• Market share of the organization is limited.
• Possess poor environmental issues as well as animal rights.

SWOT Analysis of EZ-Pleeze
• Opportunity:
• Company branding is essential for the communication regarding the values, products
and culture of the market.
• Improvement in the chances of the corporation to become popular in the marketplace.
• Chance in the globalization of the company.
• Threat:
• Changes in the customers preferences.
• Increase in the organic and vegetarian foods.

Strategic Planning Implementation
• It will enable the company to monitor as well as evaluate and
formulate along with the implement functional decision in the
marketplace.
• This will help the company to motivate the employee’s production as
well as profitability of the company.
• It helps the research and development team to expand in the
marketplace and to gain the success in it.

Recommendation
• Focus on the branding of the firm.
• Conduct survey regarding the needs along with wants of the
consumers and produce the products accordingly.
• Look after the measures that have been taken by the company
regarding the environmental issues and animal right, which is vital for
the firm to expand in the marketplace and to meet the success in it.

Timelines
Recommendation Start Date End Date
Brand Presence 04/01/2020 03/31/2021
Flexibility in Production 07/01/2020 06/30/2021
Environment and Animal Rights 06/01/2020 5/31/2021

Resources Needed
• Social media campaign, IT staff and digital media marketing for
improving the brand image.
• Manager in-charge for the production and manufacturing as well as
chief financial officer so that the flexibility can be maintained in the
process.
• Directors and Upper level management to develop the policy
regarding the environment and animal rights.

Conclusion
• The company is successful in the market but requires to look after the
strategies so as to expand in the marketplace and can obtain the
target in it.
• Brand awareness of the firm requires to be look after by the
organization so that they can flourish in the marketplace.
• The policy need to update so as to sustain in the marketplace and can
obtain the success in the process.