F-Drone: A Report on Innovation and Commercialisation (Unit 8)

This report examines innovation and commercialisation strategies within the context of F-Drone, a company focused on drone technology. It explores the importance of innovation versus invention, analyzing how F-Drone leverages its vision, leadership, culture, and teamwork to foster innovation and commercialisation. The report delves into the 4Ps of innovation, the innovation funnel, and the development of frugal innovation, providing a comprehensive understanding of how F-Drone brings its products to market. It also discusses the significance of the commercial funnel, new product development, and funding strategies for innovation, including building an innovation business case. Furthermore, the report examines the tools organizations use to protect intellectual property and retain knowledge. Overall, the report provides a detailed analysis of how F-Drone approaches innovation and commercialisation to achieve its business goals.

Unit 8 – Innovation and
Commercialisation

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Task 1...............................................................................................................................................3
P1 What is innovation and what are its importance in the organisation in comparison with
innovation...............................................................................................................................3
P2 Discuss organisation vision, leadership, culture and teamwork which shape innovation and
commercialisation...................................................................................................................5
P3 Discuss 4ps of innovation and innovation funnel.............................................................6
P4 explain development of frugal innovation with the help of an example...........................9
P5 Discuss the importance of commercial funnel & application of development of new
products................................................................................................................................11
P6 Determining ways of funding by building innovation business case in organisational
context..................................................................................................................................14
TASK 2..........................................................................................................................................17
P7 Determining various tools organisation use to protect or retain knowledge and intellectual
property.................................................................................................................................17
CONCLUSION..............................................................................................................................18
REFERENCES..............................................................................................................................20

INTRODUCTION
This report help in understanding the importance of innovation in a business organisation
in order to maximize business profitability. In a business organization Innovation is the process
of developing new and creative business ideas and commercialisation is the application of
different business strategies for presentation of that idea in market along with its establishment.
In an organisation, innovation can be processed in product, marketing, process, and organisation.
The organisation that is selected for the completion of this report is F- drone. The main purpose
for the selection of this particular organisation is only because of their innovative and creative
ideas This report is based on the selected organisation for, there is the consideration and
evaluation of innovation and commercialisation in context to organisation growth, development
and success (Rasmussen, T.E. and Eliason, J.L., 2017) .
.
MAIN BODY
Task 1
What is innovation and what are its importance in the organisation in comparison with
innovation
Innovation- This is used within business as the important skill or ability of the
entrepreneur or business man, through which they develop the new business plan and strategies
in order to achieve success. This can also help to overcome from the challenging issues
organization which can be short by innovative solutions.
Invention- This concept is about developing something new and unique so in context to
with a company invention is the approach to develop something creative and useful for the
success and the growth of the organisation. Such as the development of new techniques in the
drone for better services and product line for the target market. Unlike innovation, invention
tends to create something new from the scratch or from level zero.
Importance of Innovation over Invention
Innovation is creative skills of the individual’s which helps in the development of
inventive ideas thorough which the effective invention is can be accomplished. Innovation is the
key step of invention. Below is the brief explanation of the innovation and invention in context
to the business organization.

Provide direction for the invention- individual’s creative and out of the box thinking is
the part of their innovation skills which further helps in the invention of new business idea and
new unique products development. So, innovation is key directive step of the invention.
Innovation paves the foundation of invention.
Guidelines for invention- creative and innovative abilities and qualities of the
individual’s or group helps in the development of effective invention plan with the selective
guidelines of the innovative ideas. It works as the invention’s guidelines and formula for new
services and business strategy development (Haron, H., 2018 ).
.
Reinforce Brand: For each and every business organization image of their brand and its
value is influencing the changes in their share’s values, so in context to this organization
innovation approaches for offering the new unique services and products are the key factors
which helps in developing the strong base among the consumers. By meeting the comitative
edges.
Helping in growth of organisation- in relation to the F-Drone implementation of the
new innovative ideas in done in order to develop this effective tool with the benefits of resources
saving and time and money management. Products quality, facility and uniqueness will increase
the company profitability, and help to compete in the market with better product quality and
services.
Development of a unique selling point: UPS (unique selling point) means the unique feature of
the product or the company that differentiate the business services or products from the market
competitor. F-Drones is developed with the innovative idea of long range of capacity and
combination of the heavy payload, which develop the unique purchasing point for the
customers .
Pestle analysis
Political factors: This factor is very important in drone industry as there rae various
political issues that either allow drones such as unmanned aerial vehicles or ban their use through
transportation department. Therefore, f-drones have made sure there is proper mangemnt of
regulations set by American aviation. The weight of drones also varies its use for commercial use
at many places that is fifty five pounds maximum.

Economic factors: In a perfect competition market, organisation such as F-drones have
introduced a fast alternative way to carry out logistic activities including transportation of raw
material. The most efficient way of introducing drones in market is replacement of manual labor
with fast technology drones leading to better productivity.
Social factors: Main motive of innovation and invention of product is to commercialize
new product into the market. For success of F-drone vision they innovate new ideas like the
delivery drone and commercialize that product in market economy.
Technological factors:When a company provides new product with high quality it
enhances the value of organisation, as an innovative product provides competitive advantage to
company. Therefore, F-drones has use technological innovation for improving their process and
achieve growth in future. The parts for development of drone are taken from the old and the
unused drones. develops other drone which give more benefits to their customers as compare to
their competitors.
Legal factors: This factor signifies various rules and policies under which many
countries restrict
use of drones. Therefore it is important for chosen firm to follow laws of very country or region
they are operating their aerial drones technology.
Environmental factors: Respective organisation use this factor to do internal & external
environment analysis. One such factor is climate or werather of country usually that may broadly
affect or limit use of drones.
Competition, customer and globalisation effect on innovation & invention
Invention refers to generation of new idea for any product and serveries that never been
made before. These new ideas have no relation with the product and services already exist in
market. In context of F-Drone their research and development department are working on
inventing new ideas. Which helps in future growth of company. As per this, the concept defines
as invention is basically working on theories and on a new idea which is not exist in market. In
context of F-drone they use different segments of customers for successful invention. The skill
which is required for this is electrical and mechanical skills. Invention is basically for single
products and process. It provides a new product or service to market which helps in improving
economic growth. In context of selected firm invention is only limited to research &
development department (Henttonen, K. and Lehtimäki, H., 2017).

Innovation refers to a practical implementation of new ideas related to any product and
services for the first time. In context of F-Drone they innovate their existing products for facing
competition and creating USP for their products. Innovation helps organisation in making their
products more useful to their customers. Concept of innovations is related to practical
implementation of new ideas which is related to products and services. In context of F-Drone
their innovation helps in increasing profit through customer satisfaction. In context of company
they require a set of marketing, technical & strategic skills. Organisation have to deeply analysis
different needs, trends of market & financial capacity of organisation. It concerned with different
combination of product and process. All activities related to innovation of a production and
service is spread all over the organisation
Discuss organisation vision, leadership, culture and teamwork which shape innovation and
commercialisation.
In context of company, its long-term success is depending on different factors which help
organisation in achieving its goal. Innovation of new product helps organisation in facing
competitive market and increase profitability of organisation. The process of promoting,
advertising and selling the new innovative product is consider as the commercialisation. For
success of new developed innovative product this involves the different activities from the
management of new products, promotion and distribution, such as the various marketing process.
. some of another important factors of the innovation and commercialization are given below.
Organisation vision- In relevance with the F-Drone organization vision is to develop the drone
with further more services facilities, behind this product organization idea is very innovative to
facilitates the higher weight capacity for long distance place delivery services of drone. Heavy
weight transportation services by the drone to the distance place is the organization advantages
over the competitors. This innovative and unique property drone development innovation and
then final invention of that further helping the organization to commercialize the product and
achieve success in the market.
Leadership- this is the key function of the organization leaders and team manager which is
important in order to influence the workers for giving commitment and motivate them for the
productive work through which company can achieve their selective goals. F-Drone company is
using the autopilot leadership under which they lead team according to the new and innovative
means of talent and team development. Organization leader try to encourage the team members

for the creative and innovative skills development in order to make effective invention (Kadir, B.
and Shamsudin, M.F., 2019).
 Organisation culture- That is the biggest part of the organization management and it
involves the sets of rules, guidelines, which influence the employee’s behaviour. This
also involves the sets of organization expectation and overall performing environment of
workers. F Drone is managing the positive organization culture which support, motivate
and encourage the staff for innovative performance. Organization is following the
Handy’s task culture through which they are getting success in the inventive product
development and commercialization.
 Teamwork- For the successful achievement of the goals, team work is important, under
which team members collectively give their best for the task accomplishment. Such as
in context of F-Drone, they have particular teams for project, operation and delivery.
They have to work according to the new product development and commercialization
task. Team work in the organization is manage by the influence of effective leadership
and polies. Which help to manage the productive team work and performance.

Innovation is the most important quality of the entrepreneurs and other business leading
individual’s which help them to sustain in the market with unique competitive advantage. In
prospect to the F-Drone company is using the all-important sours of the management and
apply this innovatively. There is the flat management structure, which influence the effective
flow of the innovative communication without any barrier and help the organization to make
new invention with the help of information collected by the flat structure. Then in other hand
company is using the 360 degree feedback approach in order to collect customers and
employees review for improvement, through which they can further work for the new
innovation in order to fill that gap. All of these practices are the important part of the
innovation.
Discuss 4ps of innovation and innovation funnel
Innovations means generation of new ideas and developing new products in market
which increases organisation profit and success in future. Innovation of any product or service is
going through a process which helps organisation in developing new ideas related to their

product and service. 4Ps of innovation are also known as innovation mix which helps
organisation in generating new ideas.
In prospect to the of F-Drone they successfully use these 4ps of innovation for growth of
organisation (4 P's of innovation, 2020). Radical innovations lay main emphasis on developing
new technologies and revolutionary market economies. On the other hand, incremental
innovations are focused in improving systems that are already existing at cheap rates and fast
innovations. These are discussing below:
Paradigm- This is one of the innovation process under which individual or group change their
mental or physical performance strategy’s with the influence of new innovative factors. Such as
in case of the F-Drone company is using this innovation process through which they use the
critical analysis step of challenging environment factors and threat in order to make new
innovative approach for the invention through which they can facilitates the effective sustainable
products and services. With the help of this they are able to create the outline of everything that
they want to do. Incremental innovation is able to analyse and foresee the challenges and the
threats during the implication of Plan (Lin, S., Xiao, L. and Wang, X., 2021). Product- It refers to a service and a Good that is being provide to the customers in
exchange of some money. This helps to develop the profitability of company, product
Illustration 1: 4p's of innovation2008-2021

and services are the important factor of the P from 4p. The main radical innovation that
they will be providing is the high range delivery drones. through this they will be getting
competitive advantage over its competitors. Process- This involves the innovative product commercialization strategy through which
company can effetely make higher sale by providing products to the customers in most
creative way. In context of F-Drone its success depends on its delivery process. The
success or the failure of the drone depends on the processing time take by the drone. for
the process of taking the orders and supplying them F-drone have initiated role to
different personal for the whole task. Incremental innovation will reduce the chaos in
between the task and it will also make the process time short.
 Position- In prospect to the F-Drone, they place and position their goods in the market
by targeting the specific groups of the customers with specific services and products
needs. Main motive behind it is to create a positive image in the mind of their customers
through which they will be able to increase the sales of new product and service.
Incremental innovation will be able to position their production within market with the
help of marketing campaign.
Innovation funnel- In prospect to the F-Drone, their administration applies this approach
in order to develop creative and relevant action plan with the help of innovative skills. This is the
innovative technique or way of satisfying the consumers. (Lim, J.S., Darley, W.K. and Marion, D.,
2017) . There are some selective steps of this approach which helps the organization to
innovatively satisfy the customers, explain below: Information collection- The initial step of the innovative funnel is start from the
collection of information from various area of the sources. Such as in context to the new
products lunch F-drone firstly analyse the environmental factors to select the best
alternative approach of customers satisfaction. Radical innovation help organisation do
proper collection and analysis of information helps in successfully development of plan. Development- That is another important step of the innovation funnel, this guide to select
the best market segment for the product lunching. Such as in context to the F-Drone
they should use their existing market segment where the customers are already aware
about the company and its product’s.

 Delivery of products- This is the final step of the funnel innovation which involves the.
Innovative approaches of the product delivery to the customers. Such as F-Drone delivery
new and innovative products to the customer with more attractive and influencing plan
and activities as it is important for the success full achievement.
Figure 1Innovation funnel
As per the above diagram, this is well analysing that the idea generation is
necessary for any new product, as per this innovation funnel used to state any new idea is
formulated and their concept is analysed by various proof and survey. In addition to this, the
products and service are approved for the manufacturing and then are sale in various
marketplace. F-drone must use incremental & radical innovations funnel in order to visualise the
various factor such as idea generation to manufacturing of product which affect their business
profitability and productivity.
Explain development of frugal innovation with the help of an example.
Frugal innovation refers to a process of innovation which helps in efficiently utilized
available scarce resources for developing a new product. Frugal innovation is depending on
political, environmental and social factors of a country. These factors help in providing direction
of innovation process. In context of company this process helps organisation in reducing cost and
enhancing profit of organisation (Zhou, H., 2018). This method assists economic development of a
county. This is a process of frugal innovation because customers of UK have different taste and

preferences. The customers are also happy to pay high price for innovative products with new
and advance features.
One of the essential functions of the frugal innovation is to develop the business
strategies which helps in the customer’s interaction, higher sale and increasing profit of the
organization. Such as selling of the products at lower reasonable price by the helps of using
innovative product development technology which save the time and resource’s use through
which price rate of the product is can be control. So that with the help of this method
organization can provide good quality products at lower price. F- Drone is the new innovative
product with the better service delivery quality such as it faciality higher efficiency in delivery of
the higher weight substance with lass time. Analyse needs and demand of customers and make a
product that is satisfying their needs (Kelly, R. and Kim, H., 2018 ).
Principle of frugal innovation:
Principle 1: Engage and iterate
There is various old model which is time consuming in R&D, in this it is inflexible and
often forget to mark the changes. The old product is complex to buy, use and maintain and
number of product are not environment friendly. The continuous engagement and iteration called
as follow me home or visit by intuit to understand the need of consumer. In context to F-drone
they innovate new product in aspect of drone to engage customer with product.
Illustration 2: Frugal innovation,2021

Principle 2: Flex firm assets
This is second approach which is taken by frugal in their innovation. This is applied in
asset chain and also in manufacturing, distribution, service. In context with F-drone they are set
their pattern as same time and same duration for manufacturing and production of new innovated
product and services. With relation to F-drone they have fix distribution channel which manage
the manufacturing to sale of product in market.
Principle 3: Create sustainable solution
In the context with this, the climate changes, environmental sustainability which include
minimum use of energy and natural resources, and also depend on the ethical sourcing and
ultimately this help to switch in renewable energy. In this the recycling and upcycling is taken.
As per the selected firm, they recycle their product if the they are damaged and they use energy
from batteries which is sustainable in nature.
Principle 4: Shape customer behaviour
There are number of customer which already follow the frugal principle, the more need is
essential to enhance the awareness and motivation. The full cycle carbon reduction need to attach
more utilisation pattern of this and this is not just production. As per this the customer need to
consume less but consumer better. Moreover, F-drone provide quality of product and service to
their customer which moderate the behaviour of customer for firm product.
Principle 5: Co-create with other prosumers
As per this, consumer wants personalised solution and communication with brands. Some
of them hack it and improve its availability and in this number of people wants to design new
and built and sell product more effectively. This is important for firm to engage customer and
works as consumer centric. In respect to F-drone they use personalised query team to solve th
issue of customer via telephone or face to face (Frankelius, P., Norrman, C. and Johansen, K., 2019).

Discuss the importance of commercial funnel & application of development of new products.
Commercial funnel refers to a marketing tool which helps F-Drone making the customer
go through different stages through which they can modify their product. It is a process of
attracting customers towards the products so as to make them buy that product. Commercial
funnel is an important concept of breaking journey of customers from product awareness to
convene them to buy that product.
F-Drone use this concept for increasing new product awareness in market, which helps F-
Drone in achieving higher profit for its product sales. This concept is also helpful in promotion
of its brand image.
New product development process:
It refers to a process which helps organisation in successfully launching its new product
in market. This process includes various steps which are discuss below:
Illustration 3: commercial funnel,2012-2021

Figure 2 New product development Idea generation: Due to changing demands of customer and high competition company
is planning for generating new ideas. Which helps F-Drone for long term survival in
market. Screening: In this stage the best innovative idea is selected from different available
alternatives. Through this F-Drone is able to get creativity. Development of concept: After selecting the best idea in this step selected idea is testing
in organisation. That is whether they are able to develop that idea in reality or not. F-
Drone is making various investment in their development (Choe, J.Y., Kim, J.J. and Hwang,
J., 2021).
 Marketing strategy: In this step F-Drone should develop an effective marketing strategy
that helps in promotion of their product and create awareness about product. Business analysis: In this step of new product development, F-Drone should analysis its
business, whether this idea will be able to generate profit for organisation or not. Development: This is the stage where idea related to a product is converted into partial. Test marketing: in this step F-Drone should first launch its products on small area for
testing that whether their product is accepted by customers or not.

 Commercialisation: After successfully coming from all these steps it time to finally
launch the product in their target market.
As per the above step this is well analysed that the new product development has many
stages which is preliminary for the firm to introduce new product in market. In addition to this,
the idea generation is necessary for the product development and then above mentioned process
help to evaluate the situation and condition and examine efficiency of new product in market for
effective growth and profitability.
Determining ways of funding by building innovation business case in organisational context
Business case is about the reasoning or the justification for undertaking a specific project.
It also shows the opportunity cost that is related to the programme or the project.
Executive summary:
This business case mainly focusses on designing long ranging drones with heavy payload
capabilities and innovative specs for reaching up to target on exact time. In context with selected
firm they usually deal with drone. There idea for innovation new drone which is advance and
provide benefits to customer. The firm F drone usually used various technique and strategy to get
funding and manage their innovation by using patent and copyright technique in order to store
their innovation for their organisation.
Goal and objective:
The main objective behind designing such drones is the adaptation of aviation technology
so as to make it consumer friendly with good reliability & can maintain safety standards.
Example: Aviation grade drones, Consumer grade drones, heavy payload drones etc.
Vision:
To become world's largest company with transition and delivery drones.
Mission:
To expand globally through introduction of aerial delivery of drones to offshore places,
ships etc.
Strategy:
As technological advancement is increasing the demand for the drone delivery will rise.
Hence, F-Drone must focus upon innovative strategy in order to sustain in business. F-drones
have used new technology to expand its distribution channel across world with main aim of
heavy load transportation facility by drones.

Product innovation:
In relevance with F-drones, engineers have come up with automatic delivery system of
aerial transportation planning to serve on-demand and large scale customer bases in wider
context. Selected firm has been designing innovative drones that have capability to fly long
distances with heady loads.
Financial and non-financial funding:
F-drone has different internal& external like the public funding and the funds provided
by the stake holders, these are sources that are used by manager to support company innovation
plans. Mainly funds are allocated through bank loans and angel investor organisations.
Advantage:
With this new launch of drones in market, there are a lot of benefits for both the
consumers & the enterprise. Some of these is brand promotion, consumer attraction, increase in
profit margins, rise in overall sales, demand for extra capability drones helping F-drones
becoming leading organisation in industry market.
Measure for control:
The innovation of new product come with adapting new policies, procedures and
processes running in chosen enterprise, they are doing this with the help of KPI. Therefore,
managers at F-drones have set standards for quality of work, time checks that are compared with
performance level of every employee for better improvements if needed.
STP analysis:
Segmentation: F-drone have segmented its market consumers based on their income
level, status, need, work profiles & capacity of paying etc.
Targeting: After categorising consumers into different segments, F-drone have analysed
that their target customers were upper-class individuals, technology enthusiasts, government
agencies and companies with heavy load transportation requirements.
Positioning: With adoption of new technological automation strategy into producing
aerial delivery drones have helped F-drones create a unique brand position in drone business
market.
Size and growth- the size of the firm and the targeted customers during the initial year of
commencement will be small but after some time they will be able to make both of them large as
there is a huge opportunity for growth (Kim, J.J., Kim, I. and Hwang, J., 202).

Funding sources for scaling up business
Loan from bank - This financial assistance is most simple method of borrowing ethically
from banks for particular time period. In relevance with F-drones Have use this option for
purchasing high quality drone equipment’s. Taking bank lone require selected from to repay
principal amount with interest charge.
Venture capital/ angle investors- Angel investors are created through mutual
understanding and good communication with selected organisation. In relevance with F drones,
venture capital is borrowed from different relative organisation, suppliers, agencies etc.
Public or government assistance- Since drones are used for national purposes
too, government also provide funds to F-Drone if their innovation is contributing towards
development of nation. It has also been observed by selected firm that financial assistance from
government is affordable as interest is charged less as compared to bank loans form financial
institutions (Hwang, J., Kim, H. and Kim, W., 2019)..
.
Crowdfunding: This is defined as the practice of funding for a project. As per the F
drone the money from a large number of people. This help to enable entrepreneurs to gain more
market validation and also this provide and ignorance for avoiding the equity before going all out
and taking a product concept to market. In context with F-drone they use crowdfunding for their
sources.
Equity: This is very common type of funding for the business are taken place. In this
sourcing of the fund from the third party with an agreement to take share from the business. The
equity financing can come from many sources such as commonly from the family and friend,
business angle and venture capitals.
All the sources have their own positives and negative but the funding provided by the
public or through government assistance is the one that is suitable for them. As this is an
innovative idea so the chances for funding from the government is high.
Cash flow statement:
Cash Purchases 10500
Stock 4700
Wages/Sub Con. 6000
Rent 6500
Rates 850

Light/Heat/Power 1050
Telephone / Mobile / Broadband 250
Advertising & Marketing 750
Repairs/Renewable 1120
Loan Repayments 4000
Miscellaneous 90
Tools & Equipment (Capital Items) 45000
Total 80810
Surplus/Deficit 14690
As per the above, cash flow state about the various sources by which organization make
their funding in order to get fund for their idea to launch product and services.
TASK 2
Determining various tools organisation use to protect or retain knowledge and intellectual
property
In a huge competitive market, it is important for firm to protect their right of innovative
strategies built with lot of handwork, time and money. In context of F-drones have used various
ways to protect their innovative ideas discussed in below points:
Patent rights- A patent is a right to an inventor which is governed by federal government.
In this they allow the inventor to exclude other from making, selling or suing any new idea
which is based on invention for a specific period of time. This tool is used to protect company
right towards innovation, method, procedure or device supported by national authority. F-drones
has use this tool to patent their idea of aerial delivers soon launching into industry market.
Trademark: Trademark is defined as the intellectual property which consist of
recognizable sign and design which is used in order to express the product and services is taken
from particular source which is differ from others. In addition to this, they are also called as
service marks.
Strength: This tool is helpful for chosen firm as it helps them protect their right to
innovation idea for longer period.
Weakness: The procedure of patenting one’s idea or product is very time-consuming
process with prolonged procedures. This may be a risk factor for firm as they may not be able to
protect their innovation strategy for long time in in this modern era of internet.

Copyright- This tool gives right to main idea originator behind new strategy of selected
firm for specific time period. Main reason to protect this idea of innovation is to make sure that
any of competitor firms don't copy same product or thought in marketplace. As per this, it is also
called as intellectual property which provide owner to make copies of creative work generally for
limited period of duration.
Strength: It gives person or organisation right to keep honour of their exclusive piece of
work. Copyrighting also give right to perform for reproducing their innovation in form of drama,
music, literature, technology etc.
Weakness: The tool may not be useful for full authority as the person behind originating
idea is only able to protect innovation strategy does not authorise completely under them (Seok,
Han and Kim, 2018).
Evaluation from above discussion in relevance with F-drones:
From above discussed tool most beneficial one in context with F-drones is patent rights.
This company right technique is useful as it helps organisation protect their idea strategy for a
longer period of time even after prolonged procedures. It is going to be advantageous for F-
drones as safeguarding company innovation strategy will help them to capture large customer
base without competition, this will also help them to earn profits and to enhance productivity at
large. As per the F-drone, this patent technique is useful for firm in order to create protective
mechanism for their idea and innovation by which they launch their new product and service in
market.
CONCLUSION
From the above study it has been concluded that suitable growth of the company and
continuous success one of the best technique or skill is innovation, because it helps to meet the
competitive edges with unique products and services. This helps in the satisfaction of customers
by helping in the management of changing demand and trends through inventive products. The
impact of vision, culture, leadership, teamwork in context to the innovation and
commercialization is important. This also involves the application of 4Ps of innovation and
innovation funnel, which helps the organization to achieve their goals the analysis also classifies
every tool's advantage & disadvantage that selected enterprise may face during or after
application of these tools. In context too the protection of innovative products and idea that is

important to use intellectual property right facility’s such as F-drone is using patent and
copyright for the protection of their products.

REFERENCES
Books & Journals
Rasmussen, T.E. and Eliason, J.L., 2017. Military-civilian partnership in device innovation: development,
commercialization and application of resuscitative endovascular balloon occlusion of the
aorta. Journal of Trauma and Acute Care Surgery, 83(4), pp.732-735.
Haron, H., 2018. Labu ACU: An innovation for commercialization of Malaysian pottery
heritage. International Journal of Mechanical Engineering and Technology (IJMET), 9(7), pp.1494-
1502.
Henttonen, K. and Lehtimäki, H., 2017. Open innovation in SMEs: Collaboration modes and strategies for
commercialization in technology-intensive companies in forestry industry. European Journal of
Innovation Management.
Kadir, B. and Shamsudin, M.F., 2019. A case study analysis of typhidot: an example of market-oriented
R&D commercialization in Malaysia. International Journal of Financial Research, 10(5), pp.75-81.
Lin, S., Xiao, L. and Wang, X., 2021. Does air pollution hinder technological innovation in China? A
perspective of innovation value chain. Journal of Cleaner Production, 278, p.123326.
Lim, J.S., Darley, W.K. and Marion, D., 2017. Market orientation, innovation commercialization capability
and firm performance relationships: the moderating role of supply chain influence. Journal of
Business & Industrial Marketing.
Zhou, H., 2018. Self-powered all-inorganic perovskite microcrystal photodetectors with high
detectivity. The journal of physical chemistry letters, 9(8), pp.2043-2048.
Kelly, R. and Kim, H., 2018. Venture capital as a catalyst for commercialization and high growth. The
Journal of Technology Transfer, 43(6), pp.1466-1492.
Frankelius, P., Norrman, C. and Johansen, K., 2019. Agricultural innovation and the role of institutions:
lessons from the game of drones. Journal of Agricultural and Environmental Ethics, 32(5), pp.681-
707.
Choe, J.Y., Kim, J.J. and Hwang, J., 2021. Innovative marketing strategies for the successful construction
of drone food delivery services: Merging TAM with TPB. Journal of Travel & Tourism
Marketing, 38(1), pp.16-30.
Kim, J.J., Kim, I. and Hwang, J., 2021. A change of perceived innovativeness for contactless food delivery
services using drones after the outbreak of COVID-19. International Journal of Hospitality
Management, 93, p.102758.
Hwang, J., Kim, H. and Kim, W., 2019. Investigating motivated consumer innovativeness in the context of
drone food delivery services. Journal of Hospitality and Tourism Management, 38, pp.102-110.