Analyzing Innovation and Commercialization in the F-Drones Business

This report provides a comprehensive analysis of F-Drones' innovation and commercialization strategies. It explores the interplay between innovation and invention, emphasizing the significance of innovation for F-Drones' competitive advantage in the drone technology market. The report examines the influence of F-Drones' culture, vision, leadership, and teamwork on shaping innovation and commercialization processes. It details various sources of innovation, the 4 Ps of innovation, and the use of an innovation funnel to shape ideas. The report also discusses the implementation of frugal innovation, with examples, and the importance of the commercial funnel, including the application of NPD for commercializing innovations. The analysis covers concept ideation, feasibility studies, and design planning, providing a holistic view of F-Drones' business approach and its strategies for product development and market positioning. The report concludes with a discussion of the company's innovation business case and its implications for future growth.

Unit 8 – Innovation and
Commercialisation

TABLE OF CONTENT
INTRODUCTION......................................................................................................................3
PART ONE................................................................................................................................3
Critically analysing how innovation is developed and measured in the F-Drones................3
F-Drone's culture, vision, leadership and teamwork assist in shaping innovation and
commercialization..................................................................................................................4
Varied sources of innovation and development of innovative culture within company........5
4 Ps of innovation and use of innovation funnel to shape innovative ideas...........................5
Implementation of frugal innovation and examples..............................................................6
PART TWO................................................................................................................................7
Importance of commercial funnel and application of NPD for commercialisation of
innovation...............................................................................................................................7
Innovation business case .......................................................................................................9
CONCLUSION........................................................................................................................11
REFERENCES.........................................................................................................................12

INTRODUCTION
Innovation and commercialization go hand in hand but are two different things
which contributes towards the expansion and success of the organization. Innovation
accounts for the developing effective ideas or products while commercialization refers to
bring that idea or product to the market. This report is based on the organization named F-
drones which has developed world’s first drone for the transition purpose. Along with this, it
will explain the importance of innovation to the firm in comparison to the innovation in
addition to the difference sources of innovation and ways in which the company creates
ambience of innovation. Also, the report describes the relevance of the innovation funnel and
the frugal innovative term. It also states about the significance of the commercial funnel and
the usage of NPD processing for the purpose of commercialization of innovation.
PART ONE
Critically analysing how innovation is developed and measured in the F-Drones
Innovation
It is basically the procedure or the process for coming up with the new ideas which
will result into having greater effect over the growth of the business (Cusumano, Gawer and
Yoffie, 2019). For a business, it accounts for the creative perspective like creative thing
process and differentiating mind.
Invention
Invention is the process through which realization of the thought happens. In basic
words, it is the way toward setting a thought in action.
Importance of innovation in comparison with the invention in case of F-Drones
The world is moving fast in an unpredictable manner. F-Drones have come up with a
new innovative idea which will help it in taking competitive advantage in the target market
while the invention is the process of realizing the benefits (Busco and Quattrone, 2018). In
the present market, individuals are mainly concentrated around imaginative and distinguished
items which is subsequently resulted into to the achievement and success of this innovation
driven organization. In the organization F-Drones, it is operating towards creating the world’s
first drone having the objective of effectively making the aerial deliveries to the ships and the
other moving platforms. The major benefit of this that having the greater capacity to deliver
approximately 100kg at a distance of nearly one hundred km which is completely automatic
and electric.

The real result of the innovative drone is that it will help in saving a lot of time and
efforts along with the cost. Alongside that, it also assists in saving labour and the decrease of
fossil fuel by-product concerning the transportation in marine and the offshore transportation.
Then again, invention is the last stage in regard to creation of the item. F-Drones being a
creative organization has been able to attain growth and success which thus is one of a kind
and worth adding for its clients (Damanpour, 2017). In this manner, it very well may be said
that the innovation is having a more noteworthy significance in the association F-Drones,
when contrasted with the invention. Along these lines, innovation and invention are required
or essential for accomplishing the goals and getting the 1st mover benefit in the marketplace.
F-Drone's culture, vision, leadership and teamwork assist in shaping innovation and
commercialization
Commercialization basically accounts for the cycle of joining all the activities to
present another item on the lookout. The different factors that help in shaping innovation and
commercialization are given below.
Culture and Vision
The culture being followed by F-Drones is built on the forthcoming goals and the
targets which the organization desires to achieve. Along with that, the vision of the company
is of becoming the leader in respect to the aerial delivery of logistics along with the best and
high quality of goods and services and this can be attained through the innovative ideas
(Gobble, 2018). Thus, vision, has a huge influence on the innovation process. Culture is
tending to change or shape the nations and its points of view. However, the social contrasts
can't be dodged and the influence of innovation differs from one nation to another like for
one it is positive and for other negative.
Leadership
There are different types of administration style yet in this organization democratic
leadership style is utilized. It is on the basis that the leaders of this organization would not
like to adjust on making the most of the possibility or chances which it can without much of a
stretch snatch the target market. It has led to making this organization creative.
Teamwork
The organization has a group who are expertise in various fields and are valuable in
improving and making commercial the new item. In the event that the whole group works as
per the set objectives and targets of the association by the way of giving creative thoughts in
respect to new item to the customers then F-Drones would be successfully ready to achieve

its objectives in a proficient manner. Thusly, innovation assists in planning the cycle
according to innovation and in forming commercialization.
Varied sources of innovation and development of innovative culture within company
The various point of innovation and development of innovative culture which will
help F-Drones in developing the fostering the environment for innovation as per the market
standards are described underneath.
Necessity: This makes the organization move towards something unique and gaining buyer’s
attention and competitive advantage.
Changing perception: With different perception, the company requires to make modification
in the way the customer sees the world which leads to innovation (Hecker, 2017).
Market structure: The changes in the market structure leads to bringing innovation and
competitive edge.
Demographics: The changes in the needs and requirements of the customer forces the
companies to bring innovation.
4 Ps of innovation and use of innovation funnel to shape innovative ideas
The 4 Ps of innovation can be analysed based on varied scope for bringing on
dynamic operative change in structure, expand within products and services metrics and also
evolve on wider competencies. Innovation factors are practically implemented for
competitive performance based horizons on which F drones aims to bring on new scale
connective targets at frame and raise up functional competencies. Product: F Drones with products and services innovation will be able to reach on
new domain expertise for larger scale operative expansion, for evolving towards
dynamic business competencies. Process: The process innovation changes in ways products and services are being
delivered to customers and new procedures innovation being implemented. Process
innovation also raises companies fundamentally for bringing on wider effective reach. Position: This factor brings in changes on context by which products and services are
being introduced within competitive industry, where F drones aims to evolve on wider
business efficacy.
 Paradigm: This factor plays strong role in underlining various models and strategic
functioning within larger scale operations towards which F Drones aims to evolve on
fundamentally. Paradigm innovation plays strong role for competitive innovative
business positioning, wider range of scaled metrics evolving within which raises
goodwill profoundly.

Innovation funnel is mechanism that means continuous stream of innovative ideas
amalgamated with larger screened resourceful viability, by which new ideas are practically
being shaped. F drones will be able to evolve on new rise in products and services where
innovation funnel raises competencies functionally, to bring on wider customs oriented
preferences for further commercial business positioning. By adapting innovation funnel rate
of new advanced changes coming in within fundamental scale diversity is evolved on which
compatibility, complexity, observability is also changed. To shape new ideas resources
planning and new informative strategic vision oriented growth generates dynamic business
reach within competitive industry horizons. F drones will be able to productively diversify in
new aspects of products; services range by using innovation funnel (Innovation VS Invention:
Insights of a Problem-solver, 2020).
Implementation of frugal innovation and examples
Frugal innovation can be understood as process of reducing complexity, cost aspects
within production which raises up working efficiency towards larger scale operative
scenarios. This innovation usually refers focus on removing non-essential features from
durable goods, to reach as per customers’ demands. By evolving on implementation of frugal
innovation there is competent rise in varied scale performance targets expanding in new
products range, resourceful working growth. Frugal innovation also gives positive push to
new cost effective production potentialities for keeping up with new revenue targets
effectively and generate stable wider growth. Frugal innovation specifically raises up
profound commercialisation in context of limited resources, which also generates quality
growth effectively (Expanding business through new product development, 2021).
F drones by implementation of frugal innovation will be able to evolve on new
affordable products supply domains, on which new scale potentialities have to be worked on.
It is more than a strategy focused on striving good quality solutions that delivers greatest
value to customers at lowest affordable cost, than by producing costly technically
sophisticated products. Implementation of frugal innovation urges businesses to respond to
limitations within existing resources where financial, materials and institutions turn
constraints into productive diverse ideas.
F Drones will be able to evolve on new customer’s market goodwill by targeting
best training skills and effectively raising profound efficacy towards competitive industry.
This also brings on demand for wider new cost effective usage of all technical resources
where viable new potentialities can be analysed, to generate longer scale profound growth.
Examples:

 Renault and Dacia: Frugal engineering has been used by Carlos Ghosn to reuse
company competitive orientation towards low cost cars allowing new customer target
markets to be reached on. Success of Dacia cars in Europe is one of the widely
acknowledged example of frugal innovation for raising wider scale new imperative
market reach for dynamic competitive positioning. Frugal innovation productively
brings forward new scale advanced functioning’s, raised training among employees to
bring on strengthening within vision oriented growth (Cao, Feng and Zhou, 2020).
 TATA Motors: NANO car which costs mere 2000$ is also prominent example of
frugal innovation which has generated strong market presence with its cost effective
techniques and also served customers with good quality. TATA motors also has been
specifically working towards bringing highly affordable solutions for all customers,
which effectively generated strong place.

PART TWO
Importance of commercial funnel and application of NPD for commercialisation of
innovation
Commercial funnel can be understood as marketing tool which firms find, qualify,
trade further for merchandising to all customers, which breaks down customer journey from
awareness to purchase stage (Gan, Hong and Hou,2020.). It is significantly chronological
process of attracting customers to products marketing for creating coning strategies for
stronger competitive positioning. Commercial funnel will enable F Drones to form
competitive new strength in procedures for wider scale commercial viable growth, NPD
procedures plays large influence within large segments of customers effectively.
NPD is process of bringing new range of products within marketplace, for engaging
new procedures and processes due to change as per competitively aspects as per the varying
customer preferences. Increasing competition and advances in technology raises functional
scale imperative growth to capitalise new opportunities for competitive informative varied
growth. Application of NPD for commercialization in innovation raises new market
positioning aspects, where stages of implementation can be discussed as follows: Concept ideation: New customer’s requirements and innovative functionary within
design ideals are floated by leaders within teams, on which explorative aspects are
freely analysed. F Drones at this step focuses to keep customer’s requirements intact

ideally for bringing forward best concept, for new product development in business to
evolve on competitive industry horizons. Feasibility study and design planning: At this step scanning and reviewing business
strategies that have been sorted above are analysed form varied angles. During this
phase project team reviews resource requirements for effective new innovation being
practically implemented. Design and development: Formal engineering specifications are created where
validity of plans are focused on in long term effective development, on which the
final check points are monitored. Testing and verification: At this step comprehensive testing of final products take
place for evaluating new aspects for ability to meet as per customer’s requirements.
Verification takes place under F Drones professionals to deliver best fundamental
operative services for larger range of customers. Validation and collateral production: Validation in commercial organisations takes
place against the customer needs that have been identified for pertaining stronger
market phase competitively. Collateral is finalised, later prepared to support new
effective manufacture and launch phases for competitive new scale varied efficacy
(Daniels and Amadi-Echendu, 2021). Manufacture: At this stage of NPD idealised plan and new relevant documentation
discussed within products, services are released among customer’s market share for
best customer’s market delivery. Marketing and launch plans are finalised at this
stage, activated towards new productive business connectivity aspects on which new
revenue horizons can be reached on.
 Improvement: This is the final stage of NPD where improvements which needs to be
developed for ensuring new products rage in services for keeping up continuous
upgrades and improvements. It can be understood that at this stage final lasts working
points are worked on for keeping up new defined scale growth operatives, to leverage
wider goodwill domains.
From the above discussed points of NPD implementation within commercial funnel
F drones will be able to reach on new market horizons, by specifically keeping up new
effective business strategies at frame

Innovation business case
The innovation business case for generating wide range of innovation in products
and services, where F Drones aims to expand in digital marketing within wide range of
business operations.
Vision: F Drones has vision for bringing on wide range of stronger digital market presence,
higher scale new diverse marketing specifications for competent functioning.
Mission: The brand aims to evolve on new innovation within products and services, where
new investments and strategic scale competencies are focused on. Mission is to bring on
dynamic work growth for competitive business scale performances and diversify marketing
positioning (.Ismail and et.al, 2020)
Smart goals: Specific: The digital marketing plan will be specifically focusing to expand in wider
customers market for strategic development. Measurable: It will be measurable by focus pertained towards varied range of new
scaled targets, in form of revenue and customer market goodwill. Attainable: The plan will be heading on attainable business targets by usage of
strategic planning and effective models. Realistic: It wil be realistic to focus on dynamic innovation within products and
services, and to focus on dynamic digital marketing reach.
 Time: 6 months will be the time period.
STP Segmenting: Target customers will be segmented at this step, where D drones aims to
evovle on analysing varied range of competitive market scenrios. Targeting: Effective scale of targetng will be based on by introducing new customers
oriented advanced marketing strategies.
 Positioning: Best business marketing strategies will be monitored to position new
advancemen within competitive scale scenarios for wider marketing (Law, Sarmidi
and Goh, 2020).
SWOT analysis:
 Strength: Good quality products and services
 Weaknesses: Higher competitive indusry
 Opportunities: Digital marketing
 Threats: Less trained employees

Marketing strategies: Digital marketing will be focused on by heading on reaching
towards social media marketing platforms and competitively focusing on wider scale
marketing.
Budget of digital marketing:
Particulars Amount
Technical equipments for marketing 2000
Digital marketers training 1000
Technology tools 2000
Social media handles experts hiring 1000
TOTAL 5000
Monitoring: Final monitoring will be done based on customers feedback within social
media platforms where reviews of all srevices will be scanned. The final monitoring will be
also done by evaluating profits in rvenue and to yearn focus towards factors whcih lack
efficiecy.
Tools companies can use to retain and protect intellectual property
Intellectual property can be understood as assets that includes collection of
intangible creations of intellect where there is wide scale importance attached to intellectual
property development. With varying higher competition aspics fuelling in there is often
demand to keep focus on date safety, bring on keen effective marketing and operate by using
best safety standards. F drones by using following intellectual property tools will be able to
bring on stronger scale innovation in functioning, rapidly grow in goodwill targets and also
within revenue profits (Amadi-Echendu, 2021). Patents: A patent is widely known as one of the most effective tool that grants
invention, allowing new patent holders to exclude others from making, selling using
invention aspects, for keeping inventions safe. Patent is form of intellectual property
that gives owners the legal rights to exclude public from recreating in limited time
period of years in exchange. F drones by using patents will be able to keep data uses
and inventions developed among business commercially safe, for keeping goodwill
among new shareholders establishing imperative pace within key domains.
Intellectual property is being kept safe by using patents and also developed

potentialities for strengthening new imperative raised up efficacy among corporate
goodwill. Trademarks: The usage of trademark which is used as type of intellectual property
consisting of recognizable sign, design and expression which identifies new products
and services of varied scale scenarios. Trademarks are used to identify services which
keeps inventions innovatively intact as an asset within brand and generates wider
competent market reach. F Drones will be able to potentially generate competent
place within industry and operatively expand on innovation, for keeping up larger
informative working efficiency/
 Copyrights: This refers to legal right of owner within intellectual property aspects
where it beholds right to copy further, which means original creator of products only
have authorization exclusively. Usage of copyrights will enable F Drones to retain
and protect varied range of intellectual properties as asses for future performance
horizons, pertaining wider goodwill. Copyrights keep information’s intact as
identified for wider scale connective horizons on which F Drones will be able to
evolve on competitive market positioning ( Mazzarol and Reboud, 2020).
CONCLUSION
It can be inferred from the above that the innovation has played a crucial role in the
F-Drone's organization as the association has made use of it in order to make something out
of box for its target market. Association viably molded innovation by imaginative beneficial
and comprehensive working culture at working environment, where the qualities of skilled
and capable specialists are working for accomplishing the stated objectives and goals of the
organization. Along with that, innovation frugal and 4Ps pertaining to innovation are actually
quite significant for organization in regard to the expanding their business, profits and
earnings more than its contenders. It is also been recognized that through considering and
utilizing the methods of funding, association makes its management more ready to the
development of new item and get desired results. With the help of Patent, Trade mark and
other licensed innovation instruments firm effectively holding and ensuring its vital data
along with information for longer time frame.

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20 Top innovations for 2020. 2020. [Online]. Available Through :
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