Pearson BTEC HND Business Research Project: F Saloon Expansion

This research project investigates the potential for expanding F Saloon's business by introducing new hair styles. The project begins with a research proposal outlining the objectives, aims, research questions, and methodology, including a literature review, questionnaire design, and data sampling strategy. The research employs both qualitative and quantitative methods, analyzing primary data collected from a sample of 20 participants through a questionnaire and secondary data from various sources. The findings from data interpretation, including thematic analysis, reveal insights into customer preferences, market trends, and the potential impact of new hair styles on the F Saloon's expansion. The project culminates in recommendations and conclusions, offering actionable strategies for business growth and improved services based on the research findings.

Research Project
(Opening new hair style Saloon)
Table of Contents

RESEARCH PROPOSAL...............................................................................................................3
INTRODUCTION...........................................................................................................................3
1.1 Overview of research........................................................................................................3
1.2 Significance of study........................................................................................................4
1.3 Research Aims..................................................................................................................4
1.4 Research Objectives.........................................................................................................4
1.5 Research Issues.................................................................................................................4
CHAPTER 2: LITERATURE REVIEW.........................................................................................4
CHAPTER 3: RESEARCH METHODOLOGY.............................................................................5
3.1 Type of investigation........................................................................................................5
3.2 Research Design...............................................................................................................5
3.3 Research Philosophy........................................................................................................5
3.4 Research Approach...........................................................................................................5
3.5 Research strategy..............................................................................................................5
3.6 Research technique...........................................................................................................6
3.7 Data Sampling..................................................................................................................6
3.9 Ethical Consideration.......................................................................................................6
3.10 Research Questions........................................................................................................6
3.11 Gantt chart......................................................................................................................6
3.12 Resources........................................................................................................................7
3.13 Questionnaire..................................................................................................................7
3.14 Data and relation variable...............................................................................................9
3.15 Data collection method...................................................................................................9
CHAPTER 4: DATA INTERPRETATION....................................................................................9
CHAPTER 5: RECOMMENDATION AND CONCLUSION.....................................................17
Recommendation..................................................................................................................17
Conclusion............................................................................................................................17
REFERENCES..............................................................................................................................18

RESEARCH PROPOSAL
Organisation F Saloon
Reason for choice Expand a new hair style in Saloon
Research Theme To evaluate the market trends in order to
expand F Saloon business with new hair style.
Target audience 20 respondents
Sample 20 participant who are the users of Saloon
services and its related people
Expected outcome Understand the profitable market trends
Benefits of new hair style launch in Saloon
Methodology Questionnaire on 20 customer
Questionnaire
Qualitative
Quantitative
Mixture of both
8 questions
Qualitative research of facts by literature
review.
Only quantitative question will be used.
Research type developed is both qualitative
and quantitative analysis.
Secondary Research Use different authors and their point of view
about analysing total quality management
Literature Review Online books, journals, websites.
Time frame 30 days
Final Report Starting of January 2018
PowerPoint presentation Yes PPT with 10 slides
TOPIC: Opening a new hair style Saloon.

INTRODUCTION
1.1 Overview of research
The research is carried out by an investigator in order to develop a significance relation
with respect to the changing hair styling trends in the marketplace with respect to the devising
new expansion strategies of F Saloon. The research is carried out by collecting both primary data
for its interpretation and secondary data for reviewing the various literature developed by
different sources.
1.2 Significance of study
The developed study in this research is having great significance with the research matter.
As this will largely contribute in increasing the profitability of the firm by studying the changing
market trends and acting profitably in response to these changing need of hair styling.
1.3 Research Aims
The aim of the research is to devise effective business expansion strategies with respect
to changing new hair style trends in Saloon.
1.4 Research Objectives
 To evaluate the various new changes in the marketing trends.
 To identify importance of various trending hair style launches in the Saloon services.
 To develop an relationship in hair style trends with that of expansion strategy of the F
Saloon.
1.5 Research Issues
The researcher may face various types of issues during developing an effective research.
The various issues like lack of time or use of obuslate technologies in practices. This may affects
the responses of findings. So, the researcher should be responsive in dealing with various
research issues more effectively.
CHAPTER 2: LITERATURE REVIEW
As per the views of Entrepreneur Press, (2017) this can be considered that the market
trends are dynamic with that respect to time. So the time changes the market needs and
preferences also changes. OS, the company should responsibly active in analysing the various
needs of the market trends in marketplace in order to act more responsibly and profitably in

business surrounding. The variation in market trends can be analysed through surveying the
responses of various people in society who are developing new needs with new strategies and
with reference to their life styles.
As per the thoughts of Garreau, (2011) this can be dimensioned that customers are trendy
and fashionable in living. Most of the youngsters stay up to date with new styling and fashion
trends. So, the people are responsive in applying these variation in style in their daily life and go
for their grooming and personal care services to stay stylish and fashionable and stay impressive
in society. So, the hair style trends changes with the development of fashion industry and styling
industry in country. So, the F fashion should be responsive in accessing various new hair style in
order to increase sales of firm through providing new trends facilities to potential customers of
firm.
As evidenced by Sandlin, (2014) this can be reasoned that there is having a great role in
devising new growth sand expansion strategy in the business development plan. The new trends
will large contribute in react confidently and in advanced manner with response to the changing
styling needs of people of country.
CHAPTER 3: RESEARCH METHODOLOGY
3.1 Type of investigation
The finder is using both types of the qualitative or quantitative research in their practices
in order to develop effective facts and figures with respect to the variables of subject matter.
3.2 Research Design
The finder is developing descriptive investigation design in order to describe the various related
facts and figures with respect to the subject matter in order to contribute in effective and present
findings to the research.
3.3 Research Philosophy
The philosophy develop by finder in their particular research project is interpretevism in
order to interpret the data collected more responsibly and come up with effective findings.
3.4 Research Approach
The finders uses the deductive approach in their responses in order to deduct some
appropriate facts in respect to the subject matter (Different Research Methods. 2017).

3.5 Research strategy
The strategy developed by finder in collecting data is defining questionnaire containing
both close and open ended question in order to get their responds in respect to the requirements
of instigator and research matter.
3.6 Research technique
The technique develops by the finder is thematic analysis which is based on developing
themes as per the question developed in survey in order to evaluate the different responses of
participant more effectively.
3.7 Data Sampling
The Sampling is the process of selecting a numbers of candidates or respondents out of
towards size of the population. The Sampling size considered by the researcher are 20
candidates.
3.9 Ethical Consideration
The researcher should be ethical in their work and should carry out his research ethically
in the business environment. The finder should considers the various individual ethics while
asking for any research question and should take care of respondents personal beliefs and the
values.
3.10 Research Questions
 Identify the various dynamic marketing trends of the Saloon industry in current market
conditions?
 Describes the needs of new hair style launch in the services plan of the F Saloon in their
practices?
 Define a relationship between the dynamic market trends with reference to the hair style
trends with expansion plan strategy of F Saloon?
3.11 Gantt chart

3.12 Resources
The various resources to the report are both primary as well as secondary. The primary
resources to the data collection is information from the selected sample of population. While
secondary sources are different books, journal, websites, magazines and the authors.

3.13 Questionnaire
Questionnaire
Name:
Gender:
Age:
Q1. Do you known to Saloon services or not?
 Yes
 No
 To basic services only
Q2. How frequent you are in availing F Saloon services?
 In a month
 Once in 3 months
 Once in 6 months
 Once in year
Q3. Which type of services do you avail when you visit F Saloon.
 Hair style
 Hair Spa
 Hair colouring
 Keratin treatment
Q4. Do you feel that there is need of new hair style in F Saloon menu card?
 Yes
 No
Q5. As per your opinion, is market trends are dynamic with reference to new hair style in
segment or not?
 Yes
 No
Q6. Do you feel that analysis of dynamic market trends in fashion industry influence the
expansion plan of F Saloon or not.
 Strongly agree
 Agree

 Neutral
 Disagree
 Strongly disagree
Q7. As per your views will adding new hair style cuts in F Saloon Menu adds on in effective
expansion plan of business or not?
 Yes
 No
 Can't say
Q8. Recommend some of the ways for improving F saloon services with introducing new hair
style in their menu design.
3.14 Data and relation variable
The data collected from the various resources should be related responsibly by the
researcher in order to devise some of relations between the research variables. In this respective
report the first variable is dynamic market trends and another is needs of new hair style. While
the finders is engaged in developing correlation between variables and tries to devise the effect
of dynamic market trends to the new hair style needs in expansion of F Saloon.
3.15 Data collection method
The various data collection methods can be developed by the researchers in order to come
up with the effective finding as per the requirement of the different type of investigation. In this
particular report the investigator has collected both type of data i.e. primary as well as secondary
which concluded in development of efficiently facts and statistical findings with relation to
subject matter. The finder used questionnaire in order to collect data from primary sources like
various potential customers of F Saloon. While the secondary data is collected by studying
various research work of authors, company magazines, blogs, books of market trends and styling
industry.
CHAPTER 4: DATA INTERPRETATION
The Data interpretation is the process of analysing the collected data efficiently in order
to come up with effective outcome which largely contribute in analysing the market trends with
response to needs of business expansion plan. This following step carried out by researcher
involves collecting responses from the 20 potential consumers of the F Saloon in respect to get

their suggestion with respect to need of new hair style in menu design of Saloon to expand
business as per the dynamics market tends.
Theme 1: Known to Saloon services.
Q1. Do you known to Saloon services or not? Statistics
Yes 14 (70%)
No 2 (10%)
To basic services only 4 (20%)
Findings: As per the collected data from the respondents researcher evaluated that about
70% of candidates are well known about the services provided by Saloon in marketplace. While
10% of the respondents adds on that they are not aware of various service areas concurred by the
Saloon industry and rest of all participant have basic knowledge about these services. So, the
services user of saloon i.e. constitute of 70% of candidates can be beneficial for evaluating the
effectiveness of expansion plan with reference to new hair style while rest the 20% people can
add on the finders outcome in research subject matter to develop effective decision in response to
topic of opening new hair style Saloon.
Theme 2: Frequency in availing F Saloon services.
Q2. How frequent you are in availing F Saloon
services?
Statistics
In a month 9 (45%)
Statistics
0
2
4
6
8
10
12
14
14
2
4
Yes
No
To basic services only

Q2. How frequent you are in availing F Saloon
services?
Statistics
Once in 3 months 6 (30%)
Once in 6 months 3 (15%)
Once in year 2 (10%)
Findings: This particular questions helps in evaluating the most profitable potential
consumers which are regular in taking Saloon services and can become loyal customers of the F
Saloon by accomplishing and unsatisfying their various needs. About 45% of the candidates are
regular in availing F Saloon services and take its services once in month. While 30% of people
are consistent in availing these services within time period of 3 months. These candidates or
potential customers for F Saloon can be converted in regular customer by accessing their various
needs with respect to styling and as per dynamic market trends. While the 15% of the candidates
uses Saloon services once in the 6 months, these customers can be motivated or attracted by the
F Saloon by providing various discounts and increasing numbers of sales. While rest of
participant contributing about 10% responded that they only uses saloon services only once in a
year.
Statistics
0
1
2
3
4
5
6
7
8
9
In a month
Once in 3 months
Once in 6 months
Once in year

Theme 3: Various services of F Saloon chosen by customers.
Q3. Which type of services do you avail
when you visit F Saloon.
Statistics
Hair style 7 (35%)
Hair Spa 4 (20%)
Hair colouring 4 (20%)
Keratin treatment 5 (25%)
Findings: As per the responses of the candidates this is researched out that 35% of the
people are availing Hair style services of the F Saloon. So, this is important that the company
should add new hair styles in their menu to work as per the changing market trends more
responsibly and profitably. While 20% of the people are availing Hair spa services of the F
Saloon and 20% of the people took hair colouring facilities with business. So, these people can
be beneficial in stimulating to took a new hair style as they are coecsre4de about good hairs.
While rest of the participant i.e. 25% of the people uses keratin treatment from the other service
of F Saloon.
Statistics
0
1
2
3
4
5
6
7
7
4 4
5
Hair style
Hair Spa
Hair colouring
Keratin treatment