Analysis of F1 Fan Team Selection in the Formula One Industry

This report investigates how Formula 1 fans choose which F1 team to support, employing a mixed-methods research approach. The study utilizes both primary data, gathered through questionnaires distributed via Survey Monkey, and secondary data from published articles, journals, and books. A non-probability sampling method, specifically purposive sampling, was used to select 270 participants from the UK who watch Formula 1. The data analysis involves thematic analysis with graphs and tables to interpret the results. The research adopts an inductive approach and interpretivism research philosophy to understand the behavior of customers and identify brand personalities that influence fan loyalty. The report concludes that the mixed research method provides valid conclusions and results, offering insights into the factors driving fan support in the Formula 1 industry. Desklib provides access to this and similar assignments to support students in their studies.

The formula one industry How Do Formula
One Fans choose which F1 Team to support

Table of Contents
INTRODUCTION......................................................................................................................3
Aim.........................................................................................................................................3
Research methods...................................................................................................................3
Explanation of method chosen...............................................................................................4
Data analysis..........................................................................................................................4
Data collection.......................................................................................................................5
Sampling................................................................................................................................5
Research approach and Philosophy........................................................................................6
CONCLUSION..........................................................................................................................6
REFERENCES...........................................................................................................................7

Research methodology
INTRODUCTION
Research methodology (RM) is the specific procedure or technique which is used to
determine, select and analyze information related topic. In the same, in this dissertation this
section allow reader to critically evaluate study’s overall validity and reliability. Hence, there
are many parts through which scholar determine the best method in order to meet the define
aim.
Aim
To determine how formula 1 fans, select F1 teams which they want to support in
competition. A study on Formula one industry.
As the research is focused upon both primary and secondary data collection method
and for that scholar should ensure that all the ethical principles complied. In addition to this,
take prior consent form the participants in order to generate the best outcome. Also all the
personal data should not be shared with any third party because it is offense of a Data
protection act and this in turn affect the overall results in opposite manner. Hence, it is
necessary for the scholar to communicate the aim and objective in better manner which in
turn assist to answer the research question.
Research methods
It is the strategy or technique which is utilized in collection of data for determine the
new information or generate better understanding of a topic. There are different tools which
assist for data collection. Such that qualitative, quantitative and mixed method.
Under qualitative study, data are obtained by researcher from first handed with the
help of questionnaire, interviews, focus group etc. This method assist researcher to
understand the social reality. Therefore, it is design in such a manner that helps to reveal the
behavior as well as perception of target audience with regards to a specific topic. Another
type if quantitative research method which is relies upon number and facts (Mohajan, 2018).
Hence, it is a process of collecting and analyzing the numerical data and it is used to find the
pattern and average which in turn assist to test casual relationship in order to generalize the
results to wider population. This type of methods are involved as a data relates to close ended
information. Hence study can be made which involve more subjects and enable more
generalization of results. Third type is mixed method which is a mixture of qualitative and

quantitative study within a single investigation. Under this type of research, scholar also
analyze both qualitative as well as quantitative data along with both open and closed ended
data in order to response the research question. With the help of this type of research method,
scholar understand the contradiction between quantitative result and qualitative findings
(Dodds and Hess, 2020). Thus, it is easy to find out point of view of respondents that also
ensure that study findings are grouped in participant’s experience. Thus, it is a rigorous
procedure for both qualitative and quantitative methods.
Explanation of method chosen
From all of the research methods, mixed methods has been selected in which
questionnaire is designed because it will be beneficial for investigator as information is
collected by qualitative and quantitative. With the help of mixed method, scholar gather the
statement of facts because it is more reliable and trustworthy. Moreover, this method is also
assist to determine different formula one team and their brand personality for making loyal
supporters (Zangirolami-Raimundo, Echeimberg and Leone, 2018). It is so because
researcher gain in-depth understanding and corroboration that helps to determine the answer
of researcher. So, investigator also wants to generalize the findings from qualitative research
and for it is more suitable method as compared to other, because it provide a better way of
testing theories.
Data analysis
Data analysis is the process of transforming information to discover useful
information for business decision- making. Through this, researcher is extract useful
information from data which in turn help to make valid decision for the company. For the
same, scholar uses questionnaire that assist to examine the perception of each respondents
and present the entire finings in systematic manner as well. Hence, scholar uses thematic data
analysis in which graphs and tables are presented that assist to interpret the results in better
manner. Also, through this process investigator uses analytical and logical reasoning to gain
information from data (Ørngreen and Levinsen, 2017). Therefore, this in turn interpret the
results in best manner which further assist to attain the results i.e. to understand the right
brand personalities which result to determine the customer feeling. Hence, through data
analysis, all the results and findings are interpreted in better manner which in turn generate
the best outcome and conduct the study in more precise manner.

Data collection
It is the method of gathering and collecting the information that in turn assist to
generate the best outcome. Therefore, it is process that enable one to answer stated research
question and evaluate the outcome which in turn improve the results. There are two types of
data collection such that primary and secondary, these both methods are adopted by the
scholar in order to determine how formula 1 Fans support in competition.
Such that under primary data in which scholar design questionnaire in which
questions are asked to the selected respondents. Questions are uploaded in Survey Monkey
website so that all the respondents are easily fill the answers. Through this method, scholar
conduct research in better manner and generate valid results as well (Ulmer, 2017).
Moreover, this is more reliable and valid method through which researcher is able to answer
the research question and also determine right brand personalities that can result in the
customers feeling to determine which team is relevant and remaining loyal to it. Apart from
this secondary data collection methods has been adopted by the investigator which are used
under literature review section. In this, scholar use latest published articles, journals and
books that assist to meet the define aim. Moreover, this method helps to generate the best
outcome with regards to brand personality traits with respect of Formula one. So, it is
analysed that with the help of both data collection methods, scholar tries to generate the best
outcome and examine how formula support in competition. Also, both primary and secondary
data collection method are reliable and support study to conduct valid results without any
bias.
Sampling
It is the process which is used in statistical analysis through which a predetermined
number of observation are taken from a population in order to gain bets results, this
methodology is used to sample from a large population which is further depend upon the type
of analysis which is being performed, but it is also assist the determine the views of people
that support the research aim and objectives. There are two types of sampling method used by
the researchers such that probability and non-probability.
Probability sampling is the technique in which researcher chooses sample from a large
population using random selection method. Whereas, non- probability sampling where odds
of any member being selected for a sample which cannot be calculated and it does not relied
on any subjective judgement of a researcher (Basias and Pollalis, 2018). Hence among all,

scholar adopted non-probability sampling method in which purposive sampling has been used
in which 500 participants are chosen in which 270 are taken as a sample size from UK who
watch formula 1. All the participants are above 18 and over with a basic consensus where
household income does not consider. Moreover, it is also examine that by using this method,
scholar also collect initial data and with the help of views of selected respondents it is easy
for the investigator to examine the results and answer all the research questions as well.
Hence, it is the best way through which all the data are interpreted in better manner which in
turn assist the valid outcome without any bias.
Research approach and Philosophy
As the research method are mixed, so scholar adopted inductive research approach in
which scholar start with a set of observation and this in turn leads to move from specific
experience to a general set of proposition. In the same way, for current study scholar also
develop theory that assist to meet the define aim and conduct the entire research in better
manner. Also, it is examine that among all types, scholar interpretivism research philosophy
has been adopted which interpret the reality into better manner (Ngozwana, 2018). Also,
through this method, scholar determine the results and also conduct the research in more
precise manner. Through this methods, scholar take a research from general to specific and
this in turn helps to meet the set objectives and also investigate the right brand personality
that can result in the customers feeling to determine which team is relevant and remaining
loyal to it. So, it is analysed that both the method support scholar to examine the results and
understand the behaviour of customers by conducting research on Formula one.
CONCLUSION
By summing up above research methodology section it has been concluded that
scholar uses mixed research method in which both primary and secondary data collection
methods are used. Also, non-probability sampling method has been selected in which 270 UK
people are selected that assist to generate valid conclusion and results.

REFERENCES
Books and Journals
Basias, N. and Pollalis, Y., 2018. Quantitative and qualitative research in business &
technology: Justifying a suitable research methodology. Review of Integrative Business
and Economics Research. 7. pp.91-105.
Dodds, S. and Hess, A.C., 2020. Adapting research methodology during COVID-19: lessons
for transformative service research. Journal of Service Management.
Mohajan, H.K., 2018. Qualitative research methodology in social sciences and related
subjects. Journal of Economic Development, Environment and People. 7(1). pp.23-48.
Ngozwana, N., 2018. Ethical Dilemmas in Qualitative Research Methodology: Researcher's
Reflections. International Journal of Educational Methodology. 4(1). pp.19-28.
Ørngreen, R. and Levinsen, K., 2017. Workshops as a Research Methodology. Electronic
Journal of E-learning. 15(1). pp.70-81.
Ulmer, J.B., 2017. Posthumanism as research methodology: Inquiry in the
Anthropocene. International Journal of Qualitative Studies in Education. 30(9). pp.832-
848.
Zangirolami-Raimundo, J., Echeimberg, J.D.O. and Leone, C., 2018. Research methodology
topics: Cross-sectional studies. Journal of Human Growth and Development. 28(3).
pp.356-360.