The Formula 1 Industry: Fan Team Selection Dissertation

This dissertation delves into the Formula 1 industry, specifically investigating how fans choose which teams to support. It examines the influence of brand personality traits on fan decisions, employing qualitative, quantitative, and primary/secondary research methods. The study aims to understand the factors that attract and retain fans, providing recommendations for F1 teams on building brand loyalty. The research explores the historical background of Formula 1, the concept of brand personality within the sport, and analyzes various teams like Mercedes, Red Bull, and Ferrari. The dissertation seeks to identify the brand personalities that resonate with fans, ultimately offering strategies for teams to cultivate a loyal fanbase. Data is gathered from existing sources and through questionnaires to provide comprehensive insights into fan behavior and team preferences within the competitive world of Formula 1.

Dissertation

Abstracts
In each industry, it is basic to comprehend the conduct of clients as that will help in
leading arranging through which clients can hold with the firm for quite a while by being a
faithful one. The separate exploration venture depends on seeing how Formula 1 fan pick their
team that they need to help during the opposition. In this, there is an assessment of brand
character characteristics that sway the ally's choice identified with which group they need to help
during the opposition. In regard to this researcher of this research chose a few techniques or
devices with the goal that they accumulate most verify just as dependable data identified with the
theme. Instruments utilized by investigator for social event dependable data are a qualitative
technique, quantitative strategy, and primary method, secondary method and many others. In
addition to this by conducting respective research researcher able to provide suggestions to the
teams that how they can attract more and more fans as well as it also recommend that how they
can make them loyal successfully. In this researcher will gather information or data related to the
topic from both existing sources as well as by conducting fresh research through developing
questionnaires.

Contents
Abstracts......................................................................................................................................................2
Topic - The Formula One Industry - How do Formula 1 Fans choose which F1 Team to support..............4
Chapter 1.....................................................................................................................................................4
Introduction.............................................................................................................................................4
Background of Formula one....................................................................................................................4
Research aim...........................................................................................................................................5
Research objectives.................................................................................................................................5
Research questions..................................................................................................................................5
Rationale of research...............................................................................................................................5
Significance of research...........................................................................................................................6
REFERENCES............................................................................................................................................7

Topic - The Formula One Industry - How do Formula 1 Fans choose which F1
Team to support
Chapter 1
Introduction
In every industry it is essential to understand the behaviour of customers as that will help
in conducting planning through which customers can retain with firm for long time by being
loyal one. This is beneficial for the company as through that they able to ensure that their profit
as well as market shares will enhance successfully (Cox, 2020). Similarly in competition there
are several teams and for all teams it is essential to make their supporters loyal as through that
they also get opportunities to attract investors that enhance their funds. In respect to make
supporters loyal different team conduct several practices so that their supporters attracted to them
as well as be connected to them for long time effectively. The respective research project is
based on understanding how formula 1 fan choose their team that they want to support during
competition. In this there is evaluation of brand personality traits which impact on the
supporter’s decision related to which team they want to support during competition. In respect of
this researchers of this research selected several methods or tools so that they gather most
authenticate as well as reliable information related to topic. Tools used by investigator for
gathering reliable information are qualitative method, quantitative method, and primary,
secondary and so on.
Background of Formula one
Formula one of the one of the famous automobile racing, that has its origin in European
Gran Prix Championship in years 1920 and 1930. Moreover, the foundation of modern Formula
one started in 1946 along with the Fédération Internationale de l 'Automobile's (FIA)
standardization related to rules, which was generally followed by a World Championship of
Drivers in 1950 (Dotan, 2020). It is mainly single seated auto racing or competition as well as it
is owned by Liberty Media which is an American mass media firm. The engine which is
considered in Formula one racing is Ferrari as well as its suppliers are Mercedes, Honda as well

as Renault. In addition to this its tire supplier is Pirelli. There are numbers of teams which
participate in formula one racing such as Mercedes, Red Bull racing, Renault, Mc Laren, Racing
point, Ferrari, Alpha Tauri, Hass F 1 Team, Williams and many more. These all teams are
performing in Formula one racing from numbers of years as well as they are being supported by
its supports which cheer to them. It is very hard for the supporter or fans to select one team from
the all as all teams perform effectively (Ingegneri, Sanborn and Measmer, 2020). Moreover, this
is generally based on the brand personality traits.
Research aim
To determine how formula 1 fans select F 1 team which they want to support in
competition. A study on Formula one industry.
Research objectives
 To develop understanding about the formula one industry.
 To determine concept of brand personality traits in respect of Formula one.
 To identify different formula one team and their brand personality for making loyal
supporters.
 To investigate the right brand personality that can result in the customers feeling to
determine which team is relevant and remaining loyal to it.
Research questions
 What is the understanding about the formula one industry?
 What is the concept of brand personality traits in respect of Formula one?
 What are the different formula one teams and their brand personality for making loyal
supporters?
 What are the right brand personalities that can result in the customers feeling to
determine which team is relevant and remaining loyal to it?
Rationale of research
The respective research is based on Formula one racing which is well known competition
conduced among numbers of single seated driving team. In this competition there are numbers of
supporters who support to their best team mainly based on the past performance as well as
goodwill of the team (Li, Li and Jin, 2020). Moreover there are several brand personality traits

which impact on the decision of formula one fan that which team they can select for supporting.
The ration of conducting this research is to understand about the formula one industry as well as
it also helps in determining the bran personality traits related to the respective industry. In
addition to this, the ration of doing this research is to determine different formula one teams and
their brand personality for making loyal supporters. Along with this it also help in understanding
the right brand personalities that can result in the customers feeling to determine which team is
relevant and remaining loyal to it. On the other hand, by conducting this research researcher able
to enhance its several skills which help them in attaining the future goal. This will include skills
such as communication, problem solving, presentation, analytical skill and many more. Through
conducting this research researcher also able to provide recommendation to teams of formula one
that how they can attract more fans as well as make them loyal for time duration.
Significance of research
The significance of conducting this research is to understand about one of the famous
automobile competition i.e. formula one racing which is one seated racing. Through conducting
this research investigator want to increase their understanding related to the formula one industry
as well as they also want to enhance their knowledge related to the brand personality traits in
respect of Formula one (Real and Kunz, 2020). Moreover by this researcher also increase their
knowledge related to the different formula one teams and their brand personality for making
loyal supporters. In this researcher will conduct evaluation of different formula one teams such
as Mercedes, Red Bull racing, Renault, Mc Laren, Racing point, Ferrari, Alpha Tauri, Hass F 1
Team, Williams and many others. In addition to this by conducting this research, investigator
also want to understand right brand personalities that can result in the customers feeling to
determine which team is relevant and remaining loyal to it. This is so because through that they
able to provide recommendations that how team can attract more fans as well as make them loyal
for the long time.

REFERENCES
Books and Journals
Cox, M., 2020. The Business Case for Love: How Companies Get Bragged About Today.
Springer Nature.
Dotan, G., 2020. Beating the Book: A Machine Learning Approach to Identifying an Edge in
NBA Betting Markets (Doctoral dissertation, UCLA).
Ingegneri, A. M., Sanborn, E. H. and Measmer, J.O., 2020. Design and Optimization of an FSAE
Vehicle.
Li, Z., Li, R. and Jin, G., 2020. Sentiment Analysis of Danmaku Videos Based on Naïve Bayes
and Sentiment Dictionary. IEEE Access, 8, pp.75073-75084.
Real, M. R. and Kunz, W. M., 2020. Television and sports. A companion to television, pp.265-
284.