New Venture Business Plan for Sustainable Clothing: Fabrics Pvt Ltd

This project presents a comprehensive business plan for Fabrics Private Limited, a new venture focused on producing eco-friendly and cost-efficient clothing. The plan begins with an introduction highlighting the market need for sustainable fashion and the company's value proposition. It details the business model, including revenue generation through a subscription model, and the marketing plan, utilizing the 7 Ps of marketing to reach the target market. A financial plan with forecasted profit and loss statements is included, along with an organizational plan that addresses team management and financing strategies such as crowd funding and equity markets. The plan also covers managing the new venture's operations, growth, and potential challenges like over-trading and recession, concluding with exit strategies. The business plan emphasizes the relevance of sustainable practices and its potential in the Romanian market, providing a detailed roadmap for the venture's success.

New Venture Business Plan

Table of Contents
 INTRODUCTION
 Developing the Business Idea and Starting a New Venture
 Recognising the business opportunity
 Overview of the business plan
 The marketing plan
 The financial plan
 The organisational plan
 Financing a New Venture
 Sources of new capital
 Management of working capital to finance the business
 Equity Markets
 Managing the New Venture
 Managing the early operations
 Managing growth and expansion
 Coping with too much business - the dangers of over-trading
 Life in a recession
 Exit routes and ending the venture
 CONCLUSION
 REFERNCES

INTRODUCTION
 The new business venture helps the market to cater their needs in a proper
manner. The development of a new business venture is a reason that market
will work with new skills and competencies.
 The product which is dealt in the following conducted business plan is
manufacturing the clothes with sustainable fabrics that are a blessing to the
Mother Earth.
 The products thus launched and manufactured will be environmental
friendly which will as a result cater the need of innovation.
 The operations will be conducted under the brand name of Fabrics Private
Limited. The variety of clothes manufactured are trendy and are cost
friendly which will make more and more people reach towards it.

Recognising the business opportunity
Company Purpose
Production of eco-friendly and cost efficient goods to cater needs of target markets.
 The purpose of the organisation is to produce sustainable and eco-friendly goods at an effective rate
which will create efficiency and effectiveness to the organisation. The fabrics and the chemicals used
in the production are sustainable and will reduce the pressure on the business surroundings.
Problem
 As the world is moving towards modernisation, there is an urgent need of sustainable clothes as
fashion industry is the second largest pollution causing industry in the whole world.
 There are large dumping yards which is hampering the environmental surroundings. To reduce waste
clothes with recyclable fabrics is required to be launched.
Solution
 The business ventures are required to meet the expectations of consumers in such a manner that
consumers are satisfied and their demands are met. Value Proposition refers to why a buyer will
purchase a product or service from the respective business entity. This serves as a reason that they
have to evaluate the target market and then work accordingly. The new product thus designed serves
the value proposition and works.
Why Now
 The idea is of high relevance in the present times because there is an urgent need for the same. There
is increased pollution in the economy which is a result that the products which are sustainable are
required to be launched. The fabrics thus used are eco-friendly and will not harm the environment
which is majorly required by the environment. This will be supported by buyers and governmental
bodies both .

Overview of the business plan
 Product
 The product designed will be serving the fashion demands properly as the clothes manufactured
and designed will serve the demands of existing trends.
 Business Model
 Business Models are the core systematic plans which are used by the organisations in order to
carry out business in an effective and profitable manner. This will help in meeting the anticipated and contingent
expenses without disrupting the existing business. To achieve this the various business that can be studied are as
under:
 The Revenue model is a business model that works for examining and evaluating the revenue sources that are
needed to fulfil the aims and objectives of the organisation. This works for offering high values and prices so that
organisation earns more and more. The selected revenue model for this business will be based on subscription
model.
 A subscription model assists you with profiting by the intensifying worth of client connections. That implies that
as long as your clients constantly see the worth your organization accommodates them, they'll keep on paying you
for it. If the business will provide the best services to the customers then it will help in increasing the revenue of
the company due to which goodwill of the company will also get enhanced in the marketplace.
 The membership income model is not new. Since its inception in the 17th century, it has been a staple of business
such as distribution, equipment and recent programming.

CONTINUE…
 But before doing so, it's worth looking at some key points of the membership income
model and why it works for a variety of organizations.
 This model will helps in analysing the revenue generating the power of the business
and it also helps in analysing the performance of the business so that growth of the
business can take place in the marketplace. By using this model there are various
advantages which the organisation can gain in order to increase their performance in
the marketplace.
 Pricing: The pricing model defines at what rate the product will be sold in the
market. This works on catering the needs and perception of market. The prices are
decided under this on the basis that it is satisfactory to both consumers and owners.
 Average account size and/or lifetime value: The model works for determining the
business value for the whole lifetime. This tells how business venture can bring
worth to its existence by carrying out effective marketing mix activities.
 Sales & distribution model: The business model works for determining how the sales
of products in an organisation can be enhanced so that a high revenue is generated.
 Customer/pipeline list: This works describes the target market for the product. The
target market for the recyclable clothes is every segment of individuals who are
aware about the sustainable development.

The marketing plan
 The 7 Ps of marketing
 Product: Product refers to the product you are selling, including all highlights, benefits, and benefits that customers can
appreciate by purchasing the product or service.
 Price: It suggests a procedure for evaluating the cost of articles and administration and what this means for the customer.
You need to understand how much your customers are ready to pay, how much they will need to cover their regular
expenses, how to make net profits and installments, as well as the various costs. Limitations and regular evaluations may
also be considered to attract customers and retain benefits. Company should set the affordable prices for the product which
they are providing so that their demand in the market can be increased.
 Promotion: It's a timed exercise you use to keep your customers focused on your products and management, including
advertising, business strategy, direct marketing, and advertising. It is commonly referred to as a demo strategy. There are
various techniques to promote the product in the market like advertising direct selling etc through which people can get
aware about the services of the business in the market.
 Place: A place is a place where goods and controls are displayed, produced, sold or distributed. Customer access to our
products is very important and we ensure that our customers can find you. Target market should be identified by the
business to increase the sale of the product in the marketplace.
 People: People come into contact with employees and suppliers who work for the company, including themselves.
 Process: Bike tips can be found on bikes related to sending goods and care to customers. It's also about "who was easy to
work with."
 Physical evidence: Proof of fact means anything your customers see when interacting with your company. These include:
 Competition
 In the market of Romania itself there are many leading clothing brands who are working for the needs and demands of
consumers and they can be seen as:
 Interfashion Prodesign
 Katty Fashion

The financial plan
In order to execute operations and financial activities in an economic manner it is required by the business
organisations to prepare an anticipated budget plan in order to evaluate and examine how much finances will be required.
The evaluation will help in knowing how much funds will be required to be procured and for how much time. This
will support in evaluating the best suitable method to procure funds. This will also allocate the funds for respective
activities.
•Forecasted Profit and Loss Income statement for 3 years:

The organisational plan
 Team
 As the organisation is working on a wider scale and has a large production business, there is a need of effective and
managed team working and looking for managerial process and overall development of the organisations. This is a reason
that management process is carried out effectively and without deficiencies. The managers decide roles and policies
according to which the employees will work.
 Financing a New Venture
 Sources of new capital
 Crowd Funding: This caters funds in small parts and accumulate together to help the people who requires it. They focus
on new businesses which will help the business venture.
 Capital: In this the owners bring funds from their home as their savings.
 Management of working capital to finance the business
 The working capital is required to be managed as they are the petty expenses which are incurred in day to day activities.
When these are not maintained the organisation can suffer huge losses.
 Equity Markets
 The equity markets are the secondary markets from where the funds can be procured. The management team issues the
shares in market, at a specified rate and onto which divided is paid. This acts as a source of revenue for the shareholders
and for the business ventures, they will be able to procure large sums of funds. The funds procured from equity markets
will result in diversifying the ownership.

Managing the New Venture
 To manage the new venture, its operations and other related activities are required to be managed and controlled
since its initiation.
 Managing the early operations
 The business operations are highly required to be managed by keeping a proper check so that there are reduced
deficiencies and problems in the business.
 Managing growth and expansion
 To expand and grow in the market where the operations are being performed and also in the new markets, there is
a need of systematic planning and development. To cater the needs of expansion and growth it is required to study
the recent and ongoing market trends by respective models and strategies (Pham, Bui and Hoang, 2020).
 Coping with too much business - the dangers of over-trading
 When the employees are pressurized to work more than their competencies, it will result in
decreasing the potential of the employees and degradation in quality of goods and services thus manufactured.
Over trading will result in decreasing the quality of products which will reduce the brand name and goodwill .
 Life in a recession
 The situation of recession affects the whole country and the respective industry as well. The
country of Romania is facing issues of pandemic which has resulted in recession cases. The recession will reduce
the employment opportunities and thus affect the standards of living of economy and its residents .
 Exit routes and ending the venture
 The business ventures works as an ongoing concern but they are also prepared for the anticipated
issues that can arise due to any of the condition of the business markets. The organisations prepare themselves for
the event of winding up creating a plan as to how the business venture will execute their liquidation procedure.

CONCLUSION
 From the above plan it can be concluded that a new business venture is required to be
developed and presented in a very significant manner.
 Business venture is required to be managed and operated in a systematic manner so
that there are less issues and problems.
 When the business is new and innovative, like in the above report it requires a lot of
monitoring so that there are no issues and it serves a greater aim.
 The economy will be benefited and as a result it has to be successful. The company
requires to manage the operations and finances in an appropriate manner which
requires strategic planning and support.

REFERENCES
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 Pham, A.D., Bui, M.T. and Hoang, D.P., 2020. Employees’ Motivation for Creating International
Business Venture: The Role of Perceived Competence and Job Satisfaction. Asian Academy of
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