Research Proposal: Facebook Ads and Their Influence on Young Consumers

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Abstract
The following Research proposal is on the impact of advertisement on Facebook over the young
customers. Facebook and other social platforms have now days have been greatly emerging as a
advertisement platform for all kinds of endorsement of different kind of products. This Research
proposal will demonstrate all the research designs and solutions to this issue and the impacts
which advertisements are making on the young customers ( Zhu, 2015).
Introduction
Social media platforms are in greatly used in the developing countries and these are heavily used
among the youngsters who are enthusiastic on getting updated on all field which they are able to
do so, using these platforms. Due to this heavy usage of social media platforms, there are some
other uses also have been started to be consumed by the advertisement companies, as they have
started advertising their products on the social media. Hence this research is purely based on the
impacts which these advertisements are making over the young customers.
Research questions
What products are majorly affecting young customers and why?
There are no such hard guidelines over the advertisement policies on the Facebook, and also
there is no restriction on whom of what age can make an account on Facebook, hence any age
group can be easily found on Facebook. There is some restriction imposed but Facebook do not
verify much about the age group which is using the account on Facebook. There are ads on
contraceptives, some porn websites ads are also there, some are banned but still some
advertisement companies are still able to advertise those products on to Facebook which is
highly affect young teenagers who are around 18, as these are meant for adult not for them.
What can be done to stop it?
Facebook just ask to type your age and start using Facebook as it is free and open to all. There is
solution which should be adopted by Facebook is to verify the user age whether he or she is
actually of 18plus or not. Hence Facebook should ask for a valid identity card or a scanned copy
which can verify their age group (Ashley, 2015).

Research design and data collection:
Research design is the method through which data has been collected over the advertisements
which are been shown over Facebook. A survey has been conducted where people has been
asked of all age group about the kind of advertisements they want to see and they don’t want to
see. This survey is very helpful in collecting data regarding the advertisements. There are many
fake accounts which are also there and survey also has been conducted, to analyses how many
accounts are been made of a single person( Zhu, 2015).
Significance and limitations of this research
This research is very important and should be conducted as there is need of an advertisement
policy which can stop advertisement companies to post such ads on to the social media
platforms, there are mainly two solution of this problem, one is there should be proper
verification should be there which can confirm the age of the user, and secondly, to implement
such policy which boycott ad companies to post disturbing content over Facebook (Ashley,
2015).

Week 1 Understanding the concept of social media
Week 2 Research on what are the issues other than ads
posted which are arising on social media
Week 3 Privacy issues also been researched as ads are
mostly posted by fake accounts
Week 4 Research upon how Facebook has emerged
from low privacy policy to good policies
Week 5 Issues related to the ads and understand the
concept of how ads are posted
Week 6 Issues related to 18plus ads posted and
research over it.
Week 7 How these issues can be resolved
Week 8 Research method how the data to be collected
should be taken into account
Week 9 Collecting data and analyzing it
Week 10 Limitations of research conducted
Week 11 Research and analyze how to boycott such
limitations
Week 12 Start analyzing collected data and propose
some solutions
Week 13 Clarify whether the solutions can be
implemented practically or not
Time Frame chart

Ethical issues: there can be some ethical issue arises in solving the problem which is been
researched here in this proposal, ethical issues such as if the person who is using the account and
the person in the account are different. A harsh policy implementation will affect the revenue of
Facebook as Facebook get a high revenue from the Ad posted there. ( Tuten, 2017).

References:
 Tuten, T.L. and Solomon, M.R., 2017. Social media marketing. Sage.
 Ashley, C. and Tuten, T., 2015. Creative strategies in social media marketing: An
exploratory study of branded social content and consumer engagement. Psychology &
Marketing, 32(1), pp.15-27.
 Stephen, A.T., 2016. The role of digital and social media marketing in consumer
behavior. Current Opinion in Psychology, 10, pp.17-21.
 Zhu, Y.Q. and Chen, H.G., 2015. Social media and human need satisfaction: Implications
for social media marketing. Business horizons, 58(3), pp.335-345.