This report provides a comprehensive analysis of Facebook Inc.'s business environment. It begins with an introduction outlining the importance of analyzing business environments and the factors influencing business activities. The report then delves into a PESTEL analysis, examining the political, economic, social, technological, environmental, and legal factors impacting Facebook Inc. It also includes recommendations based on the PESTEL analysis. Following this, a Porter's Five Forces analysis assesses the competitive forces within the social media market, evaluating the bargaining power of buyers, the threat of new entrants, the threat of substitutes, the bargaining power of suppliers, and the intensity of competitive rivalry. The report continues by defining resources, capabilities, and core competencies. Finally, a SWOT analysis is conducted to evaluate Facebook Inc.'s internal strengths and weaknesses, as well as external opportunities and threats, concluding with a summary of the findings.