Assessment 1B MGT502: Analysis of Facebook as Business Communication

This report analyzes Facebook as a business communication tool, focusing on its features and their impact on business operations. It explores how Facebook facilitates communication, including the use of messenger, sharing of stories, and the application of likes and emojis. The report highlights Facebook's effectiveness in attracting customers, building relationships, and gathering feedback. It references academic sources to support the arguments, demonstrating the platform's role in crisis communication and its application by businesses. The report examines Facebook's capacity to communicate product information and engage with audiences, ultimately portraying it as an essential tool for modern business communication strategies, as highlighted in the MGT502 Business Communication module.

Running Head: Marketing
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FACEBOOK
Business Communication
4/3/2020

Marketing
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Characteristics and features of Facebook as a business communication tool
Facebook is a social networking site where people communicate with each other with the
help of the internet. There are several other features used on Facebook which are related to the
poke, Comment, share which helps in communicating the people through these sources also.
Facebook provides the unique feature of the messenger where people communicate with each
other and notification is sent when someone pings you (Eriksson and Olsson, 2016). This feature
helps in analyzing the people that when the other people messaged you so that you can revert
them on time.
Facebook is the medium of communication for the people who are living away so far and
helps in sharing their expression with other people. People are also communicating through
Facebook by sharing their stories on their timelines which helps in analyzing what they are doing
currently. Even they are the features used in Facebook that if the person is likes something and
they want to appreciate it then they can use the likes in the form of thumbs up which is very
common (Ki, E. J., and Nekmat, 2014). Even there were many emojis also used while
communicating on Facebook so if people are making any sarcasm, serious or any normal
communication then they can add those emojis to reflect their emotions too.
Facebook is the effective communication for the business also as it helps in attracting
many customers and capture the new audiences also by uploading the pictures and videos. The
business is communicated about its products to the audiences by using the Facebook platform as
it helps in building long term relationships with them (Eriksson and Olsson, 2016). Facebook
also has the unique feature that it allows the customers to give feedback on the product of the
business through which the company can analyses what the customers want and how to deal with
them.

Marketing
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References
Eriksson, M., & Olsson, E. K. (2016). Facebook and Twitter in crisis communication: A
comparative study of crisis communication professionals and citizens. Journal of
Contingencies and Crisis Management, 24(4), 198-208.
Ki, E. J., & Nekmat, E. (2014). Situational crisis communication and interactivity: Usage and
effectiveness of Facebook for crisis management by Fortune 500 companies. Computers
in Human Behavior, 35, 140-147.