MGT502 Assessment 1B: Facebook Use in Business Communication

This report examines the application of Facebook in both internal and external business communication. It begins by highlighting Facebook's prevalence as a primary social media platform for businesses, emphasizing its role in interacting with customers and stakeholders. The report explores the benefits of using Facebook for internal communication, such as facilitating instant messaging, forecasting trends, and improving supply chain operations. It also discusses the challenges associated with internal Facebook use. Furthermore, the report analyzes the role of Facebook in external communication, emphasizing its effectiveness in attracting partners, customers, and suppliers. It highlights how Facebook provides businesses with access to valuable customer data and enables immediate feedback. The report concludes by underscoring the significance of Facebook in business communication, as it offers guidance, information, and motivation to enhance business success by promoting brand awareness and customer services.

Running head USE OF FACEBOOK FOR BUSINESS COMMUNICATION 1
Use of Facebook for Business Communication (External/Internal)
Name 
Institution Affiliation

USE OF FACEBOOK FOR BUSINESS COMMUNICATION 2
Introduction
Facebook remains to be the number one social media platform utilized by different
businesses to interact internally and externally. With about two billion dynamic users every
month, it is not tough to imagine that several businesses, regardless of size, have selected to use
Facebook as the means of engaging as well as interact with their clients. According to Johannsen
(2018), the use of Facebook for business communication has been vital as it helps in enhancing
transparency and helps the business with stakeholders to forge new relationships with different
customers. Before business communication started using Facebook as it is presently, customers
could only contact business operators via their designated email accounts or their toll-free phone
numbers to receive different customer services. It was not typical that business clients would
leave negative feedback or reviews during such times. In the present day, customers are voicing
their views more and using the Facebook platform to do so as they engage with business
stakeholders (Sias & Duncan, 2018). Therefore, this research paper examines different benefits
of applications of Facebook for internal alongside external communication in business.
Use of Facebook for Internal Communication in Business
Internal communication in business is known to be the process of changing information
among individuals within the organization, such as the management team, workers, and
customers. Facebook is used as a form of internal communication in most businesses. Facebook
has several benefits in business organizations as it can be used for forecasting new trends, new
product ideas, as well as enhancing supply chain operations (Sias & Duncan, 2018). It also helps
in improving the delivery of an instant message from one office to another during business
operations. Besides, application of Facebook has improved how business managers can

USE OF FACEBOOK FOR BUSINESS COMMUNICATION 3
communicate with coworkers concerning various issues such as events that are coming up
without moving from one office to another (Johannsen, 2018). However, application of
Facebook for internal interaction in business is regarded by some researchers not to be the best
form of communication, as it is too personal, and it also displays too much personal data that
could be inappropriate at times.
Use of Facebook in External Communication in Business
External communication in business comprises of the idea that deals with the exchange of
information between the organization together with other organizations, individuals, groups, or
partners outside of their structure. The application of Facebook in external communication in
business has been essential in assisting an organization in attracting partners, customers, and
suppliers to conduct new transactions in business possibly. According to Johannsen (2018), the
use of Facebook gives the business access to vast amounts of data on their clients, from shopping
traits and preferences to their income and culture. Facebook help businesses to post new
information on their accounts and receive more immediate feedback than they usually would
when they use emails.
Conclusion
It is evident from the above examination that the use of Facebook is vital in internal and
external business communication for its effective functioning. The platform is used for business
communication to offer practical guidance, information and motivate individuals to work
efficiently for the success of the business. Besides, the use of Facebook assists in presenting the
appropriate image of the company to the public by promoting brand awareness and customer
services and feedback.

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References
Johannsen, F. (2018). Process-related value propositions of enterprise social media use for the
external communication with end consumers. Business Process Management Journal,
24(1), 183-215. doi: 10.1108/bpmj-03-2016-0049
Sias, P., & Duncan, K. (2018). Not Just for Customers Anymore: Organization Facebook,
Employee Social Capital, and Organizational Identification. International Journal Of
Business Communication, 232948841876593. doi: 10.1177/2329488418765930