MGT502 - Annotated Bibliography: Facebook for Business Communication

This annotated bibliography examines the multifaceted role of Facebook in business communication, drawing upon ten articles to analyze its impact on marketing, customer engagement, and overall business strategy. The articles cover a range of topics, including the positive and negative effects of Facebook on business performance, its effectiveness as a marketing tool, and its use as a communication platform. The bibliography explores how businesses use Facebook for promotion, customer interaction, and real-time communication, highlighting case studies and research findings from various countries. The analysis considers both the benefits, such as increased visibility and reduced marketing costs, and the challenges, such as privacy concerns and the need for effective strategies to navigate changing algorithms. The bibliography is relevant for business students and professionals seeking to understand how to leverage Facebook for effective business communication and online marketing.

Student Name
INSTITUTIONAL AFFILIATION(S)
BUSINESS COMMUNICATION

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The use of Facebook for Business communication
Article 1.
Abdulahi, A., Samadi, B., & Gharleghi, B. (2014). A Study on the Negative Effects of
Social Networking Sites Such as Facebook among Asia Pacific University
Scholars in Malaysia. International Journal of Business and Social Science, 5(10),
133-145.
This article has been prepared by the faculty of Business and Management and hence
proves to be authentic. The authors aim at identifying and analyse the negative impacts of
social media sites like Facebook on Asia Pacific University Scholars. The authors distributed
152 survey papers to the university students and examined the negative impacts observed by
them. The results found are very important for this bibliography as it finds that Facebook
affects the performance of business studies students along with impacting their health.
Although this paper is different from other paper related to business communication
in this bibliography, this paper helps in understanding close connectivity between electronic
communication and its users along with issues related to privacy and law associated with
Facebook (Akram & Kumar, 2017). This paper can be used by business studies students
particularly those who are unaware of risks associated with Facebook and plans to use
Facebook as a business communication tool in future professional life.

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Article 2.
Akram, W., & Kumar, R. (2017). A Study on Positive and Negative Effects of Social
Media on Society. International Journal of Computer Sciences and Engineering,
5(10), 347-354.
This article authors belongs to Department of Computer Applications and claims that
Facebook is one of the biggest social media networking sites on the internet which connects
more than 1.59 billion active users. As posited by Baruah (2012), this paper states that
Facebook has evolved as one of the best media that helps organizations in getting connected
with customers around the globe. It is predicted that more than 1 million middle and small
enterprises use Facebook to advertise their business.
This article can prove helpful to business organizations who seek strategies related to
promotion and online networking within their workplace. Since clients can easily associate
and collaborate with businesses, many firms are using social media sites like Facebook to
promote their business online. This paper not only pinpoint the positive impacts of Facebook
but also about its negative side and hence enriches this bibliography.
Article 3.
AL-Ghamdi, H., Al-Hadban, N., & Al-Hassoun, T. (2014). The Effectiveness of
Facebook as a Marketing Tool. International Journal of Management &
Information Technology, 10(2), 1815-1827.
Through extensive research-based analysis, AL-Ghamdi, Al-Hadban, & Al-Hassoun
(2014) intends to find reasons behind why Facebook is used as an effective business
communication tool to influence customers in Saudi Arabia. While Djurica , Djurica, Marič,

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& Jovanović (2013) argues that social networks are a new form of communication
technology, this paper claims social network as a future trend in social networking and
communication field.
The authors notice and describe Web 2.0 platforms and how they impact society at a
global level. Hence, information technology employees, as well as managers, can take note of
information presented in this article which acknowledges advances in communication
technology and how organizations can communicate freely with one another. Since this paper
uses a case study to describe the uses of Facebook, it enhances the bibliography by helping its
readers determine whether social media marketing and advertisement are useful for them or
not.
Article 4.
Al-Mu’ani, L., Saydam, S., & Çalicioğlu, C. (2014). Facebook as a Marketing
Communications Tool - Facebook Official Pages Content Analysis for Jordanian
Telecommunications Companies in the Mobile Operators Sector. International
Journal of Business and Social Science, 5(4), 205-211.
Marketing communications has become pivotal to an organization’s success or
failure. While new technological innovations bring opportunities to address real-time
communication needs, ones who fail to adapt them often face difficulties in gaining a
competitive edge. To analyse how Jordanian telecommunication firms operates
communication tools like Facebook, this paper authors makes an investigation of Jordanian
customers.
This article can be compared with AL-Ghamdi, Al-Hadban, & Al-Hassoun (2014) as
both the articles makes a case study to reveal how Facebook integrates real-time messages

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with company websites. by reading this paper, managers and communication strategy
developers can use mobile operating sector and Facebook to establish marketing
communication and engage with customers effectively. This paper is very important for the
bibliography as it reveals how consumers trust has declined from television ads since past
few years where only 28% global consumers believe that television ads are reliable over
social media ads.
Article 5.
Baruah, T. D. (2012). Effectiveness of Social Media as a tool of communication and its
potential for technology-enabled connections: A micro-level study. International
Journal of Scientific and Research Publications, 2(5), 1-10.
Just like an experienced writer, Baruah, Department of Mass Communication, have
not missed any fact which states why social media sites such as Facebook, MySpace, Twitter
and Skype have evolved as a revolutionary wave in social media networking. The author
stress more upon the uses and significance of social media in people’s life and workplaces.
Comparing the article with Djurica , Djurica, Marič, & Jovanović (2013), it has been noted a
few advantages have observed by both the articles such as online sharing of information and
increased visibility.
This paper can be recommended to present business organization who are considering
implementing Facebook as a communication tool. The paper illuminates the bibliography and
will be used for making further research as it gives an insight on online communication tools
and technology. Digital communication tools not only mediate business communication
variously but also develops way of thinking about changing communication aspects at the
community as well as interpersonal levels.

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Article 6.
Djurica, M., Djurica, N., Marič, M., & Jovanović, M. (2013). Facebook Marketing.
Retrieved from
https://www.researchgate.net/publication/273137769_Facebook_Marketing
Djurica , Djurica, Marič, & Jovanović (2013) claims that marketing through Facebook
and social controlling is one process that is depended upon promotion of potential and
existing customers so that free exchange of idea and voluntary participation is enhanced.
Since this article contains critical messages on customer relations, business managers must
read this paper to ensure that they can expose expensive promotional information concerning
product or service offered to their customer via social media sites.
Unlike viewpoints presented by AL-Ghamdi, Al-Hadban, & Al-Hassoun (2014), this
paper cites that social media have altered consumer’s perception towards products and
services and will continue to do so in future years also. Therefore, it becomes essential to
make further research on how Facebook creates new necessities for business communication
strategies as well as for generating new opportunities. This paper is very important for the
bibliography as it analyses Facebook marketing trends and looks it more as a strategy than
technological innovation.

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Article 7.
Driver, S. (2019). Facebook for Business: Everything You Need to Know. Retrieved
from https://www.businessnewsdaily.com/7761-facebook-business-guide.html
The above news article has been published by a reputed news website, Business News
Daily and the author is an ardent social media watcher and holds a Bachelor’s degree in
Journalism and Telecommunications. Driver (2019) finds that using Facebook may seem
complicated for businesses due to algorithms and rules getting changed frequently. But, with
appropriate techniques and strategies, Facebook can become one of the best communications
tools to target audiences with the help of paid social media campaigns.
This article is quite enriching and can be used by business study students as well as
communication strategy developers since it teaches how to develop a Facebook page and use
it to advantage businesses. As cited by Goulart & Gollner (2012), this news article also states
that Facebook has many users and thus it can use the information collected to advantage
businesses by giving them purchase leads.
Article 8.
Goulart, E., & Gollner, A. (2012). Facebook as an Organizational Communication Tool:
a Brazilian study. Retrieved from
https://www.researchgate.net/publication/279435560_Facebook_as_an_Organiza
tional_Communication_Tool_a_Brazilian_study
The worldwide use of Facebook has provided businesses with a new form of
communication, cultural promotion and exchange of ideas. Today, social media networking
site not just represents a technological phenomenon but a cultural and social communication

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forum. Given such potentials, the propagators of such critical information, Goulart & Gollner
(2012) have added critical information regarding organizational communication with the help
of corporate profiles to its audience.
Akram & Kumar (2017) documented that social media sites like Facebook are like an
innovative idea which opens brilliant opportunities as well as new scopes for advancements.
Indeed, this paper also compliments such understanding and this bibliography by making an
investigation on uses of Facebook and why it is regarded as an important mechanism for
workplace communication. Like an experienced researcher, the author conducted empirical
research to find which organizational communication tool can be used as corporate profiles
on Facebook and the level of engagement required by corporations to reveal digital presence.
Article 9.
Queensland Government. (2016). Benefits of Facebook for business. Retrieved from
https://www.business.qld.gov.au/running-business/marketing-sales/marketing-
promotion/online-marketing/facebook/benefits
This paper is completely reliable and accurate since it is been published by the
Queensland Government to educate people and businesses about the benefits of Facebook for
business. Accordingly, the article reveals how Facebook has provided the business with
various benefits such as having a personal website, lowered marketing strategy costs, sharing
basic information, interacting with customers, providing customer support, etc.
Similar viewpoints have been shared by AL-Ghamdi, Al-Hadban, & Al-Hassoun
(2014) where the authors describe benefits Facebook have provided in Saudi Arabia. Adding
to the benefits, the information regarding how business can set up and add location history in
Facebook to gain advantage illuminates the bibliography topic. However, further research

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needs to be made as the article lacks quantitative analysis and describing the negative impacts
of Facebook as well. But then, people working in small and middle-sized firms in Australia
can get very important information about Facebook effects and why they need to consider
using Facebook in their communication strategy.
Article 10.
Ramsaran-Fowdar, R. R., & Fowdar, S. (2013). The Implications of Facebook
Marketing for Organizations. Contemporary Management Research, 9(1), 73-84.
Social media sites like Facebook have changed the manner organizations used to do
business online in last few decades and due to it, social media marketing and communication
have developed its own niche in the global business world. Today, organizations hire social
media analytics and community managers who form their department and separate there work
from traditional advertising and marketing departments. By providing such critical insights,
the work of Ramsaran-Fowdar & Fowdar (2013) enlightens this bibliography.
Due to the extensive popularity gained by Facebook, this article states various
implications for business managers to understand many reasons behind Facebook marketing
and communication. The exploratory effort put in this paper analyses and directs Facebook
marketers about concerns that can be associated with social media marketing. While Driver
(2019) stated that with Facebook companies can enjoy real-time conversations with users,
this paper provides practical implications for organizations who seek using social media
marketing and communication tools.

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References
Abdulahi, A., Samadi, B., & Gharleghi, B. (2014). A Study on the Negative Effects of Social
Networking Sites Such as Facebook among Asia Pacific University Scholars in
Malaysia. International Journal of Business and Social Science, 5(10), 133-145.
Akram, W., & Kumar, R. (2017). A Study on Positive and Negative Effects of Social Media
on Society. International Journal of Computer Sciences and Engineering, 5(10), 347-
354.
AL-Ghamdi, H., Al-Hadban, N., & Al-Hassoun, T. (2014). The Effectiveness of Facebook as
a Marketing Tool. International Journal of Management & Information Technology,
10(2), 1815-1827.
Al-Mu’ani, L., Saydam, S., & Çalicioğlu, C. (2014). Facebook as a Marketing
Communications Tool - Facebook Official Pages Content Analysis for Jordanian
Telecommunications Companies in the Mobile Operators Sector. International
Journal of Business and Social Science, 5(4), 205-211.
Baruah, T. D. (2012). Effectiveness of Social Media as a tool of communication and its
potential for technology-enabled connections: A micro-level study. International
Journal of Scientific and Research Publications, 2(5), 1-10.
Djurica, M., Djurica, N., Marič, M., & Jovanović, M. (2013). Facebook Marketing. Retrieved
from https://www.researchgate.net/publication/273137769_Facebook_Marketing
Driver, S. (2019). Facebook for Business: Everything You Need to Know. Retrieved from
https://www.businessnewsdaily.com/7761-facebook-business-guide.html

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Goulart, E., & Gollner, A. (2012). Facebook as an Organizational Communication Tool: a
Brazilian study. Retrieved from
https://www.researchgate.net/publication/279435560_Facebook_as_an_Organizationa
l_Communication_Tool_a_Brazilian_study
Queensland Government. (2016). Benefits of Facebook for business. Retrieved from
https://www.business.qld.gov.au/running-business/marketing-sales/marketing-
promotion/online-marketing/facebook/benefits
Ramsaran-Fowdar, R. R., & Fowdar, S. (2013). The Implications of Facebook Marketing for
Organizations. Contemporary Management Research, 9(1), 73-84.