Report on Business Communication for Marks and Spencer using Facebook

This report examines the role of Facebook in business communication, focusing on the case of Marks and Spencer. It explores how the company utilizes Facebook to engage with customers, highlighting the platform's benefits such as cost-effectiveness and targeted advertising. The report discusses the advantages of using Facebook as a marketing tool, emphasizing its ability to communicate with customers and potentially increase sales and profitability. The analysis includes references to academic sources and online resources, providing a comprehensive overview of the topic and its practical applications for businesses like Marks and Spencer. The report concludes that incorporating Facebook into business communication strategies is essential for enhancing a company's financial status and customer reach.

Business Communication

Contents
INTRODUCTION.................................................................................................................................3
MAIN BODY........................................................................................................................................3
CONCLUSION.....................................................................................................................................3
REFERENCES......................................................................................................................................3

INTRODUCTION
Business communication can be describe as the process that is used by company in
order to share information to customers (Bovée, Thill and Raina, 2016). This is very effective
for attracting and influencing customers. This report is based on Marks and Spencer
company. In this different benefits that is accomplished by business though Facebook is
determined.
MAIN BODY
Facebook is a social networking site that is used by most of the customers. There are
various benefits that could be attain by Marks and Spencer company by posting
advertisement on Facebook in order to communicate with customers (Shih, 2013). This is
innovative and creative way for sharing information to customer as well as attract them.
Facebook communication will assist in increasing sales of respective company as well as
earning more profits.
As per the views presented by Joshua Parkinson in the article Top 10 Benefits of a
Facebook Business Page, (2020), it is determined that the marketing expense for company to
use Facebook as a tool of marketing communication is almost $0. Facebook ads are more
inexpensive as compare to TV ads as well as able to target more customers (Top 10 Benefits
of a Facebook Business Page, 2020). Through this Marks and Spencer can communicate with
customer anytime or anywhere. This will have positive impact on financial status of
company.
CONCLUSION
From the above report it has been concluded that it is essential for organisation to
consider Facebook as a tool of business communication. This is one of the most popular
social networking site that will help in enhancing financial condition of company.
REFERENCES
Books and Journal
Bovée, C. L., Thill, J. V., & Raina, R. L. (2016). Business communication today. Pearson
Education India.

Shih, R. C. (2013). Effect of using Facebook to assist English for business communication
course instruction. Turkish Online Journal of Educational Technology-TOJET, 12(1), 52-59.
Online
Top 10 Benefits of a Facebook Business Page. 2020. [Online]. Available through :<
https://www.postplanner.com/top-10-benefits-facebook-business-page/>.