MGT502 Business Communication: Facebook as a Business Platform

This assignment analyzes Facebook as a business communication tool, focusing on its features and effectiveness for business communication. The assignment includes a critique of a peer's post, evaluating the strengths and weaknesses of their analysis of Facebook's role in business. The critique highlights the importance of considering both the advantages and disadvantages of using Facebook for business, including privacy concerns, the use of marketing tools, and the potential for reaching a wide audience. The assignment also discusses the importance of utilizing various Facebook features for communication and launching products, while emphasizing the need to reach a broader audience beyond the community section. The references cited provide additional context for understanding the use of Facebook in business communication.

0FACEBOOK AS BUSINESS COMMUNICATION TOOL
Facebook as a business communication tool
Name of the student
Name of the University
Author’s note

1FACEBOOK AS BUSINESS COMMUNICATION TOOL
Critique on peer post
The post provided on the Facebook gives a basic definition of what Facebook does to the
users. In the first part, only the advantages have been discussed about what the social site provide
the business. The first part tells how the navigation pages will be like. The increase in the users
of the Facebook for about 2 million, has been explained that how this is beneficial for the
business purpose. Because, all over the world, the social networking site is used for the
entertainment purpose also. However, it clearly underlines the two aspects of Facebook that what
businesses expect from it.
The second part of the post clearly explains about the privacy and the safety measures
provided by the Facebook. The post mentions some tools that make the marketers reach the
audience but what tools are used by the businesses has not been mentioned. However, the report
clearly mentions that businesses can utilise the details of users on the site and use it for
advertisement purpose (Chari et al., 2016). This is one of the major advantages of the Facebook
explained in the post. But the post should also underlines the negative impact of the Facebook
for business and how the negativity can impact the business communication.
In the last post, the report tells the importance of utilising the community section of the
Facebook as an ideal section for interaction but the post should also include other sections as
well. Facebook has many features that a business can utilize for communication purpose or
launching a product, the post must also talk about those. Not everyone on the Facebook becomes
part of the community section, so the post should include some more points about reaching a
larger portion of the audience in short span of time (Assimakopoulos et al., 2017). In spite of
this, the post is comprehensively written and well explained.

2FACEBOOK AS BUSINESS COMMUNICATION TOOL
References
Assimakopoulos, C., Antoniadis, I., Kayas, O. G., & Dvizac, D. (2017). Effective social media
marketing strategy: Facebook as an opportunity for universities. International Journal of
Retail & Distribution Management.
Baglione, S. L., Amin, K., McCullough, A., & Tucci, L. (2018). FACTORS AFFECTING
FACEBOOK ADVERTISEMENTS: EMPIRICAL STUDY. International Journal of
Business, Marketing, & Decision Science, 11(1).
Chari, S., Christodoulides, G., Presi, C., Wenhold, J., & Casaletto, J. P. (2016). Consumer trust
in user‐generated brand recommendations on Facebook. Psychology &
Marketing, 33(12), 1071-1081.
Mariani, M. M., Di Felice, M., & Mura, M. (2016). Facebook as a destination marketing tool:
Evidence from Italian regional Destination Management Organizations. Tourism
management, 54, 321-343.