ALR704 Assessment 2: Comprehensive Report on Facebook Data Misuse

This report provides a comprehensive analysis of the Facebook-Cambridge Analytica data misuse scandal. It begins with an introduction to Facebook and the context of the crisis, followed by an environmental scanning section that examines the lifecycle of the crisis, including preparation, recognition, stabilization, resolution, and avoidance. The report delves into the results and analysis, including financial impacts, media coverage, and user behavior changes. It explores the crisis's causes, including data sharing practices and the role of Cambridge Analytica. The report examines the impacts on stakeholders, including financial losses and reputational damage. Finally, the report offers recommendations for Facebook to mitigate future crises, focusing on strategies and technological solutions to prevent similar incidents. The report uses figures and diagrams to illustrate key points and provides a detailed account of the events, analysis, and conclusions related to the scandal.