Annotated Bibliography of Facebook Usage in Business Communication

This annotated bibliography examines the multifaceted role of Facebook in business communication, drawing on a selection of academic research papers. The report begins by exploring the addictive nature of Facebook, investigating the motivations behind its usage and potential negative impacts on individuals. It then delves into how students perceive and utilize Facebook for academic purposes, considering its integration into the learning process and the influence of social factors. The analysis further investigates how online networks on Facebook shape individual perspectives, particularly regarding ideological diversity and the algorithms that govern content exposure. The report also presents techniques for sentiment analysis on Facebook, exploring applications in e-learning and personalized learning experiences. Furthermore, it examines the relationship between Facebook usage, self-disclosure, personality traits, and social cohesion, as well as the influence of personality on Facebook behavior. The report also explores the connection between Facebook usage and social capital, the inequalities in its use, and the effects of social media on student behaviors. Finally, the report analyzes the effectiveness of Facebook advertising in enhancing consumer purchase intentions. This comprehensive overview provides valuable insights into Facebook's impact on various aspects of business and communication, supported by a wide range of academic sources.

Running head: FACEBOOK
Facebook
Name of the student:
Name of the university:
Authors note :

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Ryan, T., Chester, A., Reece, J., & Xenos, S. (2014). The uses and abuses of Facebook: A
review of Facebook addiction.
The research paper has given a background and has given out a brief idea about the uses
of social networking sites that have become addictive to certain individuals. It is due to the link
that is prevalent between the motivation for the usage of the media besides the expansion of the
obsession in the area. The research paper has given a systematic review that is related to
Facebook and has conducted gratification research about Facebook addiction. The methods that
are used in the is on the basis of the academic databases, which have 24 studies that have studied
the usage of Facebook, and there are also nine studies which s associated with the gratification of
the Facebook study. The studies have revealed the causes for consuming Facebook is passing the
period, maintenance of the relationship, plus companionship. However, these motivations have
to lead to the addition of Facebook. The paper in the latter part of the section has recommended
that further research can be carried out to find the validity of Facebook addiction.
Sánchez, R. A., Cortijo, V., & Javed, U. (2014). Students' perceptions of Facebook for
academic purposes. Computers & Education, 70, 138-149.
Facebook is said to be one of the most popular sites among college students. However,
the paper states though it is popular, it has no significant contribution to classroom usage. The
paper focuses on exploring the reason for whether it will be worthwhile for the academic faculty
to integrate Facebook in the learning process. To find out the answer, the researchers have
undertaken a study that is to carry out among the 214 undergraduate students at the Huelva
University Of Spain. The researchers have applied the structural equation model in the study in
order to recognize the issues that may stimulate the students so that they can adapt facebook in
their learning style. It is concluded that social influence is the prominent factor in the adoption of

2FACEBOOK
Facebook by the student. The paper concludes that the main aim of Facebook usage is to
maintain social relationships. Educational usage of Facebook is directly linked to the persistence
of the usage.
Bakshy, E., Messing, S., & Adamic, L. A. (2015). Exposure to ideologically diverse news
and opinion on Facebook. Science, 348(6239), 1130-1132.
This article mentions how exposure, news, opinion, and civic information has
increasingly occurred through social media. The aim of this article is to trace how online
networks influence and create an impact on the perspective of the individual against their
ideological notion. The researchers have carried out research among the 10 million Facebook
users who interact in order to share news on Facebook. The paper has directly sedate the
ideological homophily in the Facebook network plus explores and analyzed the magnitude to
which the mixed friends are usually exposed to the situation. The scholars have qualified the
algorithm of Facebook to find out the extent of how they can be used in the process. In
comparison to the algorithm ranking, there are individual choices which have engage in
recreation a sturdier role in order to limit the cross-cutting contented on Facebook.
Ortigosa, A., Martín, J. M., & Carro, R. M. (2014). Sentiment analysis in Facebook and its
application to e-learning. Computers in human behavior, 31, 527-541.
The authors in the paper have presented a new technique for conducting the sentimental
examination on Facebook. The analysis firstly conducts all the exact information which is about
the sentimental policy of the user, which is transmitted through the message they write.
Secondly, there is a model for the sentimental polarity of the user, which has to detect emotional

3FACEBOOK
changes in the user. The authors, while conducting the research has through the SentBuk, which
is Facebook application. The result which has obtained shows a feasible in order to perform the
sentimental analysis in the Facebook analysis. In terms of e-learning, it has served as the
personalized mode of learning. It has been observed that the use of Facebook has served as
feedback fr the teacher, particularly in the circumstance of which in terms of learning which is
online, where is less opportunity for face to face interaction. The authors in the article have also
mentioned the helpfulness of this exertion in terms of e-learning.
Hollenbaugh, E. E., & Ferris, A. L. (2014). Facebook self-disclosure: Examining the role of
traits, social cohesion, and motives. Computers in Human Behavior, 30, 50-58.
The authors of the paper claim that Facebook has proved to be one of the utmost popular
social networking in the context of the united states. It is stated that Facebook not only have an
impact in the online world, but it also has severe implication in the face to face connection. The
scholars have tried to explore how the uses of Facebook and self-disclosure behavior have been
utilized by the gratification and uses perspective. The scholars have also shown through the
convenience of the usage of the users of Facebook that there is individual as a well sociological
sector and facebook motives, which is used to discover the influence on the breadth, depth, and
the amount of the self-disclosure. The authors have also carried out the path analysis in order to
show the Big Five Personality Factors, social cohesion, and the motives which have contributed
to access the self-disclosure dimension. The authors have also discussed the limitation of the
study.
Moore, K., & McElroy, J. C. (2012). The influence of personality on Facebook usage, wall
postings, and regret. Computers in Human Behavior, 28(1), 267-274.

4FACEBOOK
The authors have used the five-factor model of personality in order to predict the attitude
and behavior in terms of the management and the psychology fields. It has been only traced
recently that there is also the effect of online factors such as Facebook in shaping the
psychological factor as well the people use of the technology. The study has shown both the
survey of users of Facebook in addition to the actual data of Facebook in order to unearth the
reasons why entities are elaborate in the process of facebook than the rest. There are nearly 219
undergraduate students who are participated in the examination that is used to access the
temperament and the conveyed usage of Facebook. The result of the study has shown that there
are various personalities affected in order to show a significant amount of the definite quantity of
Facebook networks and the type of wall posting and also the level of compunction in the
unsuitable Facebook content.
Ellison, N. B., Steinfield, C., & Lampe, C. (2011). Connection strategies: Social capital
implications of Facebook-enabled communication practices. New media & society, 13(6),
873-892.
The scholars have presented a study in order to assess whether users of Facebook have
diverse 'connection strategies', a term which is associated with the suite of Facebook associated
rational activities, which explores the relationship between the social capital and connection
strategies. There is a survey data of 40 individuals who revealed that behavior of social
information seeking in order to contribute to the perception of the social capital, which is a
connection with the focus on the strangers. The authors have reported that there are 'actual'
friends on the site, which is extrapolative social capital, however, to the point. The researchers
have claimed that this information will serve as an explanation in order to trace how the

5FACEBOOK
information of Facebook helps as a community lubricant in order to encourage individuals to
convert the dormant weak ties.
Junco, R. (2013). Inequalities in Facebook use. Computers in Human Behavior, 29(6), 2328-
2336.
The researchers in these studies have claimed that there are digital inequalities in the use
of the internet generally. There is a little research that has examined and evaluated the
inequalities in terms of Facebook Usage. The study has examined by the use of Facebook which
is related to the background of the student characteristics. These were analyzed in order to
conduct the different areas which are accessed in terms of the time spent and how the activities
are performed in the usage of Facebook. 2359 sampling of individuals is taken in order to
perform the same. The result that is obtained has shown that women are more prone to use
Facebook for the purpose of communication. It is also observed that African American usage of
Facebook is less compared to the rest of society. The researcher has also presented several
implications in the communications and the education sector.
Kaya, T., & Bicen, H. (2016). The effects of social media on students' behaviors; Facebook
as a case study. Computers in Human Behavior, 59, 374-379.
One of the most used tools for the process of communication in recent years is Facebook.
The authors have stated in the paper that there several studies that have already been carried out
regarding the same. The paper focuses on how the effect of social media like Facebook's impact
on the behavior of Facebook. The authors try to find out whether there is a optimistic connection
the social media involvement confidence as well as behavior relation, which is assessed through
the use of Facebook. A general scanning model was adopted by the researchers to observe the

6FACEBOOK
attitude of the school goers. The result highlighted that Facebook communication is used as a
model for the purpose of entertainment sharing of news and pictures as well as songs.
Additionally, the study also designates that scholars are aware of the concept of shielding their
communal identity.
Dehghani, M., & Tumer, M. (2015). A research on effectiveness of Facebook advertising on
enhancing purchase intention of consumers. Computers in Human Behavior, 49, 597-600.
The study has presented the effectiveness of the Facebook advertisement in order to
enhance your consumer purchasing intention on Facebook. The study has been applied in terms
of purchasing the goals as well as a evocative examination in terms of the procedure. The
researchers have carried out the survey was carried on the undergraduate students of the Cypriot
university. Data examination was approved out through the research on the sample and the use of
the Friedman test. The result of the learning has shown a facebook is a significant tool in order to
build brand image and brand equity, which are both contributing factor for bringing about a
significant change in order to alter the purchasing intention of the consumers.

7FACEBOOK
References
Bakshy, E., Messing, S., & Adamic, L. A. (2015). Exposure to ideologically diverse news and
opinion on Facebook. Science, 348(6239), 1130-1132
Dehghani, M., & Tumer, M. (2015). A research on effectiveness of Facebook advertising on
enhancing purchase intention of consumers. Computers in Human Behavior, 49, 597-600.
Ellison, N. B., Steinfield, C., & Lampe, C. (2011). Connection strategies: Social capital
implications of Facebook-enabled communication practices. New media & society, 13(6),
873-892.
Hollenbaugh, E. E., & Ferris, A. L. (2014). Facebook self-disclosure: Examining the role of
traits, social cohesion, and motives. Computers in Human Behavior, 30, 50-58.
Junco, R. (2013). Inequalities in Facebook use. Computers in Human Behavior, 29(6), 2328-
2336.
Kaya, T., & Bicen, H. (2016). The effects of social media on students' behaviors; Facebook as a
case study. Computers in Human Behavior, 59, 374-379.
Moore, K., & McElroy, J. C. (2012). The influence of personality on Facebook usage, wall
postings, and regret. Computers in Human Behavior, 28(1), 267-274.
Ortigosa, A., Martín, J. M., & Carro, R. M. (2014). Sentiment analysis in Facebook and its
application to e-learning. Computers in human behavior, 31, 527-541.
Ryan, T., Chester, A., Reece, J., & Xenos, S. (2014). The uses and abuses of Facebook: A review
of Facebook addiction.

8FACEBOOK
Sánchez, R. A., Cortijo, V., & Javed, U. (2014). Students' perceptions of Facebook for academic
purposes. Computers & Education, 70, 138-149.