Facebook: An Analysis of Business Communication Strategies

This presentation explores Facebook as a vital communication tool in the business environment. It defines what constitutes an exemplary communication tool and identifies the key characteristics that make Facebook effective for business purposes. The presentation analyzes how Facebook impacts business outcomes, examining its role in improving communication and customer relations. It highlights how technology, specifically Facebook, enhances business communication strategies and emphasizes the importance of business presentation skills to effectively convey information to both customers and employees. The conclusion summarizes the benefits of Facebook as a communication platform, including its role in sharing information, gathering customer feedback, and improving a company's brand image. The presentation is supported by relevant references, which enhances the credibility of the arguments presented.

Facebook as a
communication tool

Table of Content
• Introduction
• Exemplary communication tool
• Characteristics of exemplary communication tool
• Effectiveness of the Facebook affect the outcome
• Use of technology improve business communication
• Use business presentation skills
• Conclusion

Introduction
• In a business organization, communication is referring to the effective process that used
for sharing necessary information between people in and outside of the company. In
addition of this, effective business communication is based on how employees and
management of company interact in order to reach all the set goals and objectives in an
effective manner. In digitalised world, various communication tools like Facebook,
Instagram, Twitter and many more social media tools are there that used to communicate
with customers.

Exemplary communication tool look like
• Communication is considered as a most important tool that used by every business
organization to attain growth in market place. As strong communication skills directly
affect the entire relationship with employees, customers and suppliers as well. It also hep
in developing a positive workplace culture in which each and every employee feel valued
and motivated.

Characteristics of exemplary communication
tool that make it effective
• Effective communication is the bloodline for every business organization because it helps in
reducing the possibilities of misunderstanding among employees and customers as well. With the
help of effective and strong communication, organization can easily sustain itself in market place.
In this regard, there are some characteristics of effective communication:
• Clear, Concise, Concrete, Coherent, Courteous, Listening for understanding, Focus and attention,
Emotional awareness and control.

Effectiveness of the Facebook affect the
outcome
• There are various communication tools that used by company to interact with their customers. In
this Facebook is considered as an effective tool of communication that is popular social network
serve over the internet. In globalised world, majority of people are active over the Facebook this is
the reason that it is refers to the powerful tool. Mainly, it allows people to share their information
and also keep on touch.

Continue
• In organizational context, it is an effective communication tool that help them in sharing data with
customers and at the same time also provide a platform wherein company can easily interact with
large number of people at a single time. With the help of Facebook, company reach their target
customers because it is a viable and effective channel that support in promoting and spreading
awareness in customers mind. Along with this, it also helps in building strong relationship with
customers and company as well. This is the reason that Facebook is an effective tool of
communication that put positive impact over the company and its brand image as well.

Use of technology improve business
communication
• Facebook is a tool that used to sharing and providing feedback with customers in order to
understand their actual needs and wants towards its products and services. Mainly, it is referring to
the technology that implement by the company as a communication tool to communicate with their
customers in order to make them aware about its offerings. In addition of this, Facebook is more
likely most popular social networking that is effective and user-friendly.

Continue
• By using this, business organization can easily create page and groups that help in allowing them
in sharing their content over there. This can be effective for inviting more and more consumers
over the company and its services as well. Thus, it is important for business organization to
effectively share their information with consumers so that they can maintain positive relation with
theme through Facebook.

Use business presentation skills
• It is crucial for business to effectively present their ideas and information Infront of customers and
their workers as well. As it is beneficial for developing positive and healthy relation with them.
According to me, presentation should be clear so that audience can be easily understand what you
want to share with them. For this, I also use effective skills like I keep my data clearer and more
concise that provide clear meaning Infront of customers.

Conclusion
• From the above-mentioned report, it has been concluded that communication is one of the
important process to share data and information to one person to another. Mainly, it helps in
increasing efficiency and productivity level of both parties i.e. employees and customers as well. In
context of this, Facebook is an effective tool of communication that used by company to
communicate with their customers. It is also beneficial in providing them all the necessary
information about its offering. One of the main advantages of Facebook is that it help in proving
feedback from customers that support in understanding what exactly customers wants from the
company. With the assistance of this, firm can easily improve their positive brand image at market
place.

References
• Gerodimos, R. and Justinussen, J., 2015. Obama’s 2012 Facebook campaign: Political
communication in the age of the like button. Journal of Information Technology & Politics. 12(2).
pp.113-132.
• Jha, A., Lin, L. and Savoia, E., 2016. The use of social media by state health departments in the
US: analyzing health communication through Facebook. Journal of community health. 41(1).
pp.174-179.

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Anderson, K.C. and et. Al., 2014. Influence of hedonic and utilitarian motivations on retailer loyalty
and purchase intention: a facebook perspective. Journal of Retailing and Consumer Services. 21(5).
pp.773-779.
Arzu, E. K. O. Ç., 2014. Facebook groups as a supporting tool for language classrooms. Turkish
Online Journal of Distance Education. 15(3). pp.18-26.
Bissessar, C. S., 2014. Facebook as an informal teacher professional development tool. Australian
Journal of Teacher Education. 39(2). p.9.

•Thank- You