Analysis of Facebook as a Business Communication Tool - MGT502

This discussion board post analyzes Facebook as a business communication tool, as part of the MGT502 Business Communication course. The post explores the features and characteristics of Facebook that make it effective for business communication, including its ability to engage both existing and target customers, and its role in disseminating information about prices, offers, and discounts. The post also acknowledges the challenges of using Facebook, such as the potential for negative comments and the risk of information overload. Furthermore, the post includes a peer-reviewed response discussing Facebook's features like 'like' and 'share' buttons, which enhance connectivity and influence customer engagement, particularly for businesses like restaurants. The analysis concludes by emphasizing Facebook's role in customer involvement and its impact on overall business performance, including sales, marketing, innovation, and customer collaboration.

Running Head: BUSINESS COMMUNICATION
Business Communication
Name of the Student:
Name of the University:
Author Note:

1BUSINESS COMMUNICATION
Post 1:
Facebook as the effective business communication tool
Facebook as emerged as one of the significant business communication tools in the
modern world. The people who are using the medium of Facebook has been successful channel
of mass media. The medium of Facebook has enabled the engagement with both the exiting and
the target customers. The tool of the business communication medium will be undertaken in
order to reach the targets of the business outcome in the generation of the demand for the
particular service that the communication media has targeted to propagate (Kabir, 2017).
The research in this field has state that the benefits of the adoption and the utilization of
the Facebook as the most popular social media that acts as the most viable medium along with
the acquiring of the new customers and the development of the long term relationship that will
promote the loyalty of the customers that will be attained. The communication channel of
Facebook will help to allow the businesses in the expression of the current flow of the
information that will be used as the prices and the different offers or the discounts accrued
(Escobar-Rodríguez & Bonsón-Fernández, 2017).
The different business sectors by using the medium of Facebook will be able to achieve
an effective communication outcome with most of the customers on a simultaneous basis. The
tool of Facebook has been the most parallel form of the communication medium where a single
message within no time spreads to the rest part of the world online at that moment. A marketer
for instance can view who is online or not and can accordingly analyze the immediate response
from the people (Assimakopoulos et.al 2017).

2BUSINESS COMMUNICATION
Owing to the tremendous popularity of Facebook as the effective tool of social media, in
the recent times, the Facebook Messenger has also got a huge traction. Rough estimates reveal
that almost 1.5 billion users of Facebook who are actively sharing, posting their comments or
liking the posts use it a preferred medium for fostering communication among each other (Tran,
2017).
The businesses have the opportunity to implement and integrate the media of Facebook
into the service processes in order to simplify the interactions that take place between the
business sectors and the customers. The users have also used the GIFs, the pdfs and the
emoticons via the messenger app which creates a vast opportunity for the business sectors in
order To make the messaging platform as the most significant aspect of the market strategy
(Parvin, 2017).

3BUSINESS COMMUNICATION
Post 2
Peer reviewed Post
In response to the peer reviewed post it can be stated that she has mentioned about the
increase in the number of the subscribers and their numbers on the Facebook channel on a global
basis that will also include the diverse features which offers the different links for the posts, the
fan pages displayed and the level of the advertisement strategy used in the Facebook channel.
The peer reviewed article provides a clear picture of the effective channel for the communication
medium that will be suitable for the particular business environment in terms of the business
efficiency of Facebook.
The peer reviewed article state that the options like the like buttons and the share buttons
available on the Facebook page enhance the level of connectivity with their customers. The peer
reviewed article has stated that the likes and the share button specially for the restaurants on the
Facebook page has influenced in the increase in the number of their customers across the entire
globe. Unlike the traditional norms of the website pages, the consumers can utilize the brand
pages through the medium of facebook that will boost the sharing of the most common interests
among the consumers across the globe without incurring any significant cost for this.
The article has also highlighted various challenges on the intended income of the
organizations through the tool of social media. The reputation of the several organizations can be
brutally destroyed through the different negative comments posted by the people on the
Facebook page. The overflow of the interest of the information will impede the communications
network which may sometimes overlook the new products and its updates.

4BUSINESS COMMUNICATION
Post 3
Summary of the Discussion
Finally it can be stated that Facebook as the most popular social media also supports the
wide degree of customer involvement in the different organizations who get the chance to clear
the insights through the needs of the customers. The brief analysis of the insights of the
customers can aid the market organizations in the identification and the for addressing the
negative form of the publicity along with the complaints of the customers and in order to
recognize, acquire and exploit the knowledge gained. Facebook can be utilized in order to
identify the new opportunities in the new business sector and the new ideas of the products in the
market. Facebook in the marketing context helps in the development of their products and for the
improvement of the services.
It clear from the research and the associated studies that the correct and optimum use of
Facebook by any business sector will have a positive effect on the overall business performance.
By using Facebook as the most important channel of the communication medium where the
business can improve the level of the performance in the context of the sales along with the
marketing, innovation and the collaboration with the different customers all over the globe (Heo
& Lee, 2018).

5BUSINESS COMMUNICATION
References:
Assimakopoulos, C., Antoniadis, I., Kayas, O. G., & Dvizac, D. (2017). Effective social media
marketing strategy: Facebook as an opportunity for universities. International Journal of
Retail & Distribution Management.
Escobar-Rodríguez, T., & Bonsón-Fernández, R. (2017). Facebook practices for business
communication among fashion retailers. Journal of Fashion Marketing and
Management: An International Journal.
Heo, M., & Lee, K. J. (2018). Chatbot as a new business communication tool: The case of naver
talktalk. Business Communication Research and Practice, 1(1), 41-45.
Kabir, M. (2017). Facebook advertising–an innovative digital marketing communication tool.
Parvin, S. (2017). Facebook as a communication tool for an academic library: East West
University library, Bangladesh perspective. International Information & Library Review,
49(3), 237-247.
Tran, T. P. (2017). Personalized ads on Facebook: An effective marketing tool for online
marketers. Journal of Retailing and Consumer Services, 39, 230-242.
Bibliography
The peer reviewed article