Business Communication Report: Facebook Features and Critique

This report provides a critique of a peer's post on Facebook as a business communication tool. It highlights the limitations of the original post, which primarily focuses on advertising and publicity, and expands on the various ways businesses utilize Facebook, including customer service, personalized interactions, and marketing strategies. The report explains Facebook's functionality, emphasizing its role in search engine optimization and collaborative tools, such as sharing videos and graphics. It also discusses Facebook's advantages, such as enhancing brand reputation and cost-effective marketing, while also acknowledging potential disadvantages like information leaks. The report includes references to academic sources and suggests areas for improvement in the original post, such as a more comprehensive discussion of Facebook's features and a comparison with other social media platforms. The report emphasizes the importance of positive feedback and the role of Facebook in corporate social responsibility activities.

Running Head: BUSINESS COMMUNICATION
Business communication
Name of the student
Name of the University
Author’s note

1BUSINESS COMMUNICATION
Critique on the post
Facebook has gained popularity all over the world in terms of personal as well as
professional business tool. Business now a days find convenience in using Facebook as a
communication tool for marketing its products and services as well as for interacting with the
customers (Bovée, Thill & Raina, 2016). The peer post highlights the simple structures of the
Facebook and debates about the sharing posts and stories but does not explains how the app
works for the business. The post articulates that the Facebook is only utilised for the advertising
and publicity purpose, but this is not accurate to some point. The companies also spend on
Facebook for unveiling diverse proposals and deals, to deliver client service, personalised service
to the clients and many more.
The post does not explains the functioning of the Facebook. The Facebook works through
the search engine optimisation that helps the customers in navigating from one website to the
other. The report says that Facebook is used as a collaborative tool by the business entities and
help the business by sharing videos, graphics, pictures and more of the products to enhance its
sale. But it is not true to some extent. Facebook is not just used for communication purpose but it
also enhances a brand’s reputation in the market, helps in cost effective marketing, segmentation
and targeting of the potential customers and more. The post does not explain that how positive
feedback can be utilised by the companies and act as positive word of mouth for the brand. The
post is confined only saying about posting videos, pictures and commenting on the pictures. It
should be more focussed in explaining the main features of Facebook being used by the
companies these days (Burke & Kraut, 2016).

2BUSINESS COMMUNICATION
Only one example of a company is provided that uses Facebook which is Amazon. The
report should also include the disadvantages of using it as communication tool like it can lead to
leaking of confidential information and more. And also there is no comparison of Facebook
made with any other app like Whatsapp, twitter and more. Businesses also use Facebook for
CSR activities.

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References
Bovée, C. L., Thill, J. V., & Raina, R. L. (2016). Business communication today. Pearson
Education India.
Burke, M., & Kraut, R. E. (2016). The relationship between Facebook use and well-being
depends on communication type and tie strength. Journal of computer-mediated
communication, 21(4), 265-281.
Cortado, F. J., & Chalmeta, R. (2016). Use of social networks as a CSR communication
tool. Cogent business & management, 3(1), 1187783.
Tromholt, M. (2016). The Facebook experiment: Quitting Facebook leads to higher levels of
well-being. Cyberpsychology, behavior, and social networking, 19(11), 661-666.