BBA Management Information System Assignment 2 Report 2019

This report delves into various aspects of Management Information Systems (MIS), commencing with an analysis of mobile applications like email, social networking, and calendar, emphasizing their role in business operations and employee collaboration. It differentiates between data and information, exploring organizational, management, and technological facets of information systems. The report examines the application of MIS, particularly in scenarios like UPS's package tracking system, detailing inputs, outputs, and processing methods. Furthermore, it discusses the use of RFID in businesses, CRM components, and the impact of the internet. Ethical considerations regarding data collection, website security threats, and mitigation strategies are also explored. The report also covers OLAP benefits, cloud computing advantages, and a comparison between file systems and DBMS. A case study on Facebook's data privacy, including GDPR implications, is presented, along with Facebook's business and revenue models, challenges, and strategies for mitigation. The report offers a comprehensive overview of key MIS concepts and applications.

Running head: INFORMATION SYSTEMS
INFORMATION SYSTEMS
Name of the Student
Name of the university
Author note

1INFORMATION SYSTEMS
Answer to question 1
Three mobile applications are email, social networking and calendar from the
Microsoft Exchange ActiveSync. The business function includes making the employees
control work easily and assisting them to fix complicated things. These allow a better level of
collaboration in between various entities of the system (Lu 2017). These help in improving
operational efficiency and decision making by permitting the masses to communicate from
for anywhere and any place. Readily available data can help in making better as well as faster
decisions and it saves time and money by making use of applications like this.
Answer to question 2
Data refers to raw facts that has been gathered and is related to some person or
something, that being random in nature. Information on the other hand refers to certain facts
that concern specific event and is organized in nature. For example 240343 is just a data and
it becomes an information if it’s written as 24-03-43, may be some one’s birth date 24th
March 1943.
The organizational facet of information system refers to the incorporation of
information system in the firm’s hierarchy, various business processes, political interest,
functional specialities and culture. The management facet of information system refers to the
leadership of the management, strategies along with the managerial behaviour. The
information system tools in this case help managers in decision making and many more
(DeLone and McLean 2016). The technological facet of information system refers to the
computer hardware and software, data management and telecommunications technology and
this helps managers to handle changes or modifications in the systems.

2INFORMATION SYSTEMS
Answer to question 3
Management information system can be used by VES to get the current as well as
operational performance data that include the sales and data related to inventory. This can
help the firm in creating prescheduled reports which in turn can be used by the company to
come up with strategies, tactics in operational planning and various other operations (Laudon
and Laudon 2016). An MIS report can be certainly a pie chart illustrating the sales of the
different products territory wise or on the basis of other parameters.
Answer to question 4
The inputs of UPS’s package tracking system are: details of the package, customer’s
signature, package delivery, and details of bill, location, customer’s clearance documents and
package pickup. The outputs are current location, recipient, details of route, time of pickup
and time of delivery, details of driver, package accounts and summary report related to the
package. The processing involves transferring required data to centralized server to be stored
so that it can be retrieved as and when necessary.
The organizational facet refers to the procedures involved in tracking the packages
and inventory management providing information for the UPS’s service center (Dewar, Rao
and Schumacher 2017). Management dimensions refer to the service level operations and the
costs of UPS. The technological facet refers to computers hardware and software along with
the network of UPS.
Answer to question 5
a) RFID used for three different purposes in businesses is as follows:
i) Provides customers with interactive experience in stores.

3INFORMATION SYSTEMS
ii) Retailers are making use of integrated RFID solutions that is helping them in minimizing
“out-of-stock” situations, providing real-time data related to location of merchandise thereby
improving customer experience (Chongwatpol 2015).
iii) Amazon Go store made use of the technology to provide customers with a unique
checkout experience. Customers could shop and leave the store after which the store charges
items to the users’ Amazon account sending them an e-receipt.
b) Geographic information system captures, stores, manipulates, analyzes, manages and
presents every kind of geographical data. It is a tool that can be made use of in problem
solving as well as decision solving problems. This also helps in visualizing data in spatial
environment. The geospatial data is analyzed to find the features of location and their
relationships with other features, density of the features in a specific area and many more
(Vinodkumar 2016). It helps the users to map things, quantities, densities, finding out what is
happening inside or nearby a place, changes occurring around and many more.
c) The three main components of CRM are SalesForce Automation, Human Resource
Management and Lead Management. The SalesForce Automation comprises of forecasting,
processing of sales, recording and keeping a track of all potential interactions. It helps in
understanding the opportunities of generation of revenue (Hassan, Nawaz, Lashari and Zafar
2015). Human Resource Management refers to the effective use of available human resources
and their skills in different situations. Lead management is tracking the sales lead and their
distribution.
Answer to question 6
a) As per the statistics of 2019, 63.4% of the mobile phone users access the Internet and data
till January 2018 almost 3.7 billion Internet users are there (Getto and Amant 2015).

4INFORMATION SYSTEMS
b) The competition of the service providers is high with the high potential of new entrants.
The power of suppliers has to do a lot in this as the Internet is being used for wide range of
purposes. The power of customers can play a vital role in making or breaking a service
provider in the competitive market. The threat of the substitute products is high as people are
getting attracted to new products and offers in this sector (Mathooko and Ogutu 2015). The
three strategies of Porter are cost leadership, differentiation and market segmentation. The
service providers can take over the market with new offers and affordable Internet packages.
Differentiation in between the service providers is a vital part in this sector and also market
segmentation (Wicker, Soebbing, Feiler and Breuer 2015).
Answer to question 7
a) The ethical concerns related to collection of data of customers are if necessary data is
being collected, if these are being collected in a proper way, limiting sharing of consumer
data and correcting any errors in these data (Palmer 2015). It is the ethical responsibility of
the employees to go through customer data unless it is required and the data should not be
sold to the competitors.
b) The security threats to the web site are from cyber criminals who can attack the e-
commerce website in various ways such as:
Tricking the shopkeeper by calling shopper as an employee and extracting information.
Resetting passwords by accessing users’ persona information, guessing the passwords and
many more. Network sniffing is another scenario which is a situation where the sniffer is
getting to know about the data that is being exchanged in between the users’ and the servers
(Peltier 2016). Bug attacks are also prevalent these days and Denial of Service attacks.

5INFORMATION SYSTEMS
The ways to mitigate these attacks are proper education of the employees about the
threats, setting safe passwords and changing the same at frequent intervals, managing the
cookie information that is stored in a device, personal firewall, encrypting and decrypting
information, digital signatures, and digital certificates and server firewalls (Safa et al. 2015).
These are some of the preventive measures that can be taken and it is mandatory to make the
users aware of the facts and administrators must keep on updating their systems.
Answer to question 8
a) The benefits of OLAP are business-focused multidimensional data, trustworthy
calculations, speed-of-thought analysis, business-focused calculations and flexible reporting
(Dhanasree and Shobabindu 2016).
b) Cloud helps an organization to bring in reductions in the need for maintaining the in-house
experts, reduces a firm’s IT related costs and the organization need not have to worry about
the hardware and software updates at a constant basis.
c)
FILE SYSTEM DBMS
Helps to manage data files in a
computer system.
Software that helps to create as
well as manage databases.
Storing, sorting and retrieving
has to be done manually.
Permits SQL querying thus
making it easy to search files.
Table 1: Comparison between file system and DBMS (Kim, Whang, Kwon and Song
2016)
d) The main block of a firm is its IT infrastructure as this links it to its customers,
stakeholders and others. The good the IT infrastructure that is the hardware, software, human

6INFORMATION SYSTEMS
resources and network, better is the business operations. IT infrastructure helps a business to
develop links with the various operations.
FACEBOOK DATA PRIVACY CASE STUDY
Answer to question 1
Facebook said that it would carry on investigation with all the applications that could
access its users’ information in a large amount prior to the year 2014. It came up with new
restriction plans on the developers’ data access., went for tough policies along with terms for
the third party application developers, putting off some programs, upgrading the privacy
tools, coming up with a data management tool called “Access Your Information” and
making it easy for the users to check out their info.
Answer to question 2
The purpose of GDPR was to safeguard the privacy of user data and see to it that the
being collected is being done as per their consent. The customers should know what data
about them are being collected by the firm.
Three data protection requirements of GDPR are as follows:
1) Requires the consent of the subjects for processing data.
2) Anonymity of the data to be maintained to protect privacy (Tankard 2016).
3) Providing proper notifications about data breaches.
Answer to question 3
Facebook’s business model and revenue model includes the advertising model and all
revenue is generated from targeted advertising. The revenue of Facebook as in 2018 was:

7INFORMATION SYSTEMS
Advertising gave the company 98% of its revenue and the remaining 2% was the fee from the
developers (Doyle 2015).
The benefits of Facebook Business page are as follows:
i) Increased exposure to the potential customers.
ii) Lowering the marketing expenses.
iii) Reaching maximum number of the targeted audience.
iv) Building Brand loyalty.
v) Increasing Web Traffic.
vi) Boosting SEO
The challenges are as follows:
i) Governance related troubles
ii) Declination of trust in technology
iii) Monetization pressures
Answer to question 4
Some of the challenges faced by social networking companies are as follows:
i) Difficulty in monetizing.
ii) Excessive number of players.
iii) Moving in marketers and the moving out users.
iv) Privacy issues

8INFORMATION SYSTEMS
In order to mitigate these issues leaders should focus on long term success and partner with
social media influencers. For privacy concerns the social media sites should incorporate new
guidelines and policies such as GDPR.

9INFORMATION SYSTEMS
References
Chongwatpol, J., 2015. Integration of RFID and business analytics for trade show
exhibitors. European journal of operational research, 244(2), pp.662-673.
DeLone, W.H. and McLean, E.R., 2016. Information systems success
measurement. Foundations and Trends® in Information Systems, 2(1), pp.1-116.
Dewar, R.D., Rao, H. and Schumacher, J., 2017. UPS Supply chain solutions. Kellogg School
of Management Cases, pp.1-19.
Dhanasree, K. and Shobabindu, C., 2016, December. A survey on OLAP. In 2016 IEEE
International Conference on Computational Intelligence and Computing Research
(ICCIC) (pp. 1-9). IEEE.
Doyle, K., 2015. Facebook, Whatsapp and the Commodification of Affective
labour. Communication, politics & culture, 48(1), p.51.
Getto, G. and Amant, K.S., 2015. Designing globally, working locally: using personas to
develop online communication products for international users. Communication Design
Quarterly Review, 3(1), pp.24-46.
Hassan, R.S., Nawaz, A., Lashari, M.N. and Zafar, F., 2015. Effect of customer relationship
management on customer satisfaction. Procedia economics and finance, 23, pp.563-567.
Kim, J.S., Whang, K.Y., Kwon, H.Y. and Song, I.Y., 2016. PARADISE: Big data analytics
using the DBMS tightly integrated with the distributed file system. World Wide Web, 19(3),
pp.299-322.
Laudon, K.C. and Laudon, J.P., 2016. Management information system. Pearson Education
India.

10INFORMATION SYSTEMS
Lu, Y., 2017. Industry 4.0: A survey on technologies, applications and open research
issues. Journal of industrial information integration, 6, pp.1-10.
Mathooko, F.M. and Ogutu, M., 2015. Porter’s five competitive forces framework and other
factors that influence the choice of response strategies adopted by public universities in
Kenya. International Journal of Educational Management, 29(3), pp.334-354.
Palmer, D.E., 2015. Business Ethics in the Information Age: The Transformations and
Challenges of E-Business. In Handbook of Research on Business Ethics and Corporate
Responsibilities (pp. 15-33). IGI Global.
Peltier, T.R., 2016. Information Security Policies, Procedures, and Standards: guidelines for
effective information security management. Auerbach Publications.
Safa, N.S., Sookhak, M., Von Solms, R., Furnell, S., Ghani, N.A. and Herawan, T., 2015.
Information security conscious care behaviour formation in organizations. Computers &
Security, 53, pp.65-78.
Tankard, C., 2016. What the GDPR means for businesses. Network Security, 2016(6), pp.5-8.
Vinodkumar, T.M. ed., 2016. Geographic information system for smart cities. Copal
Publishing Group.
Wicker, P., Soebbing, B.P., Feiler, S. and Breuer, C., 2015. The effect of Porter’s generic
strategies on organisational problems of non-profit sports clubs. European Journal for Sport
and Society, 12(3), pp.281-307.