Stakeholder Strategy & Portfolio Analysis: Facebook and D&H Foods

This presentation delivers a comprehensive analysis of two distinct business cases: Facebook's stakeholder strategy development and implementation, and a portfolio analysis of D&H Food Group. The Facebook segment delves into identifying and analyzing key stakeholder groups, including swing, defensive, offensive, and hold stakeholders, proposing strategic options and implementation strategies tailored to each group. The presentation then transitions to a portfolio analysis of D&H Food Group, utilizing tools like the BCG matrix, GE-McKinsey matrix, and synergy matrix to evaluate the performance of various product lines such as Munchy Biscuits, Pure Juice, Funville, Burgers R Us, and Home Fresh. The analysis provides insights into market share, growth potential, and recommendations for strategic resource allocation, culminating in a conclusion that emphasizes the importance of portfolio analysis for companies with diverse product offerings. The presentation underscores the need for adapting to market changes and implementing strategies to meet stakeholder expectations.

Stakeholder Strategy Development and Implementation
Facebook

INTRODUCTION
• The stakeholder strategy plan is defined as a plan or a guide which directs the
company for managing effective communication with key stakeholders.
• The following presentation will outline the stakeholder strategy development of
Facebook (Dou, Zhu and Sarkis, 2015).

Stakeholder Analysis (summary)
The stakeholder analysis is a technique
which is used by different companies in
order to identify the different
stakeholder and analyse and evaluate
the needs and expectations of the
stakeholders.

Swing Stakeholder: strategic options
• These stakeholders are a type of stakeholders who
have high cooperative and high threatening
abilities which influences the outcome for a
particular situation. The swing stakeholders are
customers.
• These types of stakeholder scan either help the
organization or hinders the working of the
company (Novikov, 2018).

Swing Stakeholder: recommendations
The major recommendation for
the swing stakeholders of
Facebook that is the consumers
is that they must be participative
in the change of rules program

Defensive Stakeholder: strategic options
• The defensive stakeholders of Facebook are its employees who works for
Facebook.
• These are the stakeholders which helps the company in taking measures for
accomplishing and assisting the company in achieving its objectives and goals.
• The strategic program for the defensive stakeholders is to hold and sustain all the
standard and the quality which the company have and which is distinct from its
competitors.

Defensive Stakeholder:
recommendations
• The major recommendation for the defensive stakeholder is that they must hold
some meeting of the shareholder.
• This helps the company in managing business practices with reference to belief
and values of these stakeholders like employees.
• The strategy will assist in creating enhanced value to the shareholders.

Offensive Stakeholder: strategic options
• The offensive stakeholders of Facebook are the government. These are a type of
stakeholders which helps the company in achieving the objectives by way of
complying with some rules and regulations.
• This helps the company in gaining a competitive position by taking away the
market share from the competitors. It is because of the reason that the government
interferes to a great extent.

Offensive Stakeholder: recommendations
• The major recommendation for the offensive stakeholder is to adapt to the market
and governmental changes which are been happening within the external
environment.
• It is necessary to update with the latest changes so that it is not obsolete with the
current market trends.

Hold Stakeholder: strategic options
• These are a type of stakeholders which involves maintaining and sustaining the
position of the company in the market.
• The hold stakeholder of Facebook are the owners because they are putting a lot of
investment in the company.

Hold Stakeholder: recommendations
• The hold stakeholders are generally the suppliers of the company
• The supplier’s performance should be recorded and assessed and to manage cost
effectiveness at time of purchase of raw material.

Strategy implementation
• It refers to as the process of applying the recommended strategy in order to
improve the state and position of the company within the market.
• There are many different types of ways through which the company can
implement the different strategies within the business. The strategy is
implemented in order to meet the expectations of the stakeholders.

Swing stakeholder; strategy
implementation
• The strategy of the swing stakeholder can be implemented with help of
strategy of implementation strategy of participation.
• Under this strategy the stakeholder that is the customers wherein they
takes participation in the changes taking place within the Facebook
operations and the technology

Offensive stakeholder; strategy implementation
• The strategy program which can be implemented for offensive stakeholders can be
promotion of shared value initiatives.
• This will promote coordination and cooperation in diverse workforce of
organisation

Defensive stakeholder; strategy implementation
• This strategy must be implemented with help of providing incentives to the
stakeholders for implying the strategies within the company.
• This will boost the morale of the stakeholders and they will feel motivated to
work within the company and for the benefit of the company.

Hold stakeholder; strategy
implementation
• This strategy is implemented by way of gaining commitment from the suppliers.
• This is because of the reason that the suppliers must commit to the company that
it will cater to all the requirements of the company.

Conclusion
• With the help of the presentation it was identified that stakeholder strategy
development is very necessary for satisfying and increasing the stakeholders of
the company.
• It was concluded that there are four types of stakeholder that is swing, defensive,
offensive and hold stakeholders. Also, it outlined specific programs and strategic
option which are used in Facebook.

Portfolio Analysis
D&H Food Group

Introduction
Portfolio analysis is defined as the process of reviewing and analysing all the elements
of all the components which are included in the product mix of the company.
This is done in order to take some decision relating to the products and services in
accordance with the changes taking place within the market. Conducting portfolio
analysis helps the manager in identifying the better ways through which it can allocate
resources to all its product range. The presentation will deal with the portfolio analysis
of Delicious and Healthy (D & H) foods

BCG Matrix
?
Relative Market Share
Market Growth Rate

GE-McKinsey Matrix
Growt
h
Competitive strength
of business unit
High Med Low
Industry
attractiveness
High
Med
Low
Growt
h
Harves
t
Selective Harves
t
Harves
t
Selective
SelectiveGrowt
h

Synergy Matrix
Threshold of acceptance
Misfits
Incoming:
Benefits from belonging
to portfolio
+-
Fits
+
-
Outgoing:
Benefit to portfolio
Altruists
Givers
Parasites
Takers

Business categorisation
BCG
Matrix
GE-McKinsey
Matrix
Synergy
Matrix
Munchy Biscuits Dogs Harvest Misfit
Pure Juice Cash cows Select Fit
Funville Question mark Grow Giver
Burgers R Us Star Select Altruists
Home Fresh star Select Taker

Munchy Biscuits
Analysis
• For this products market share of D & H food group is more than 30 types of biscuits with 40
brands but the growth of the biscuits is limited. It is because of the reason that competition is
tough and now- a- days more focus is laid on health consciousness.

Pure Juice
Analysis
• The Pure juice produced by the company comes from their own orchards and
the products are certified and organic and of superior quality and because of
this it commands higher price in market (Rauch, 2017).
• The manager are cautious in expanding the business because they have doubt
of diluting their brand image.
• The company has smaller market share but has more brand loyalty

Funville
Analysis
• The company has decreased the market share because of increase in
multinational companies of chocolates.
• The company is famous for chocolate coated biscuits and some feels that it
should give it to munchy biscuits and should focus on only chocolates.
• The company has lost major market share because of increase in multinational
chocolate companies.

Burgers R Us
Analysis
• It is doing well because of the reason that it has acquired a plant based meat
manufacturing which uses vegetarian alternatives which tastes like meat. The
management of the company wants to move away from the highly
competitive fast food business to a premium healthy food segment.
• Market share of company is evident by its more than 60 outlets spread all over
the globe

Home Fresh
Analysis
• The market for this company has a strong foothold in the market even
though the market is small there are many indicators which outlines
the fact that the company has growth opportunity for next ten years.
• The market is small but the company has established a strong stake in
the market

Conclusion
• From the analysis of presentation, it can be concluded that when a company
deals in multi product range then for its success it is essential to carry on
portfolio analysis.
• There are many techniques which are used for analysing the portfolio like
BCG matrix, McKinsey matrix and synergy matrix.
• Also it outlined the product range of the company and its whole analysis and
some recommendations for improvement.

References
Books and journals
• Johnson, G., 2016. Exploring strategy: text and cases. Pearson Education.
• Rauch, P., 2017. Developing and evaluating strategies to overcome biomass
supply risks. Renewable energy. 103. pp.561-569.
• Jenkins, W. and Williamson, D., 2015. Strategic management and business
analysis. Routledge.

THANK YOU