Facebook: Digital Disruption, Fake News, Impact, and Future Strategies

This presentation provides an in-depth analysis of the impact of fake news and digital disruption on Facebook. It begins with an introduction to Facebook and the pervasiveness of fake news, citing research on its spread and consequences. The main body delves into the role of digital disruption, various job roles within the Facebook ecosystem, and the psychological and societal impacts of misinformation, including the Cambridge Analytica scandal. The presentation includes an online research questionnaire and discussion guide for industry experts, exploring factors behind fake news spread and potential solutions. The conclusion highlights the responsibilities of both Facebook and its users in combating false information to ensure the company's sustainable growth and avoid conflicts. References to relevant academic sources are also provided.

GROUP
PRESENTATION

TABLE OF CONTENTS
 INTRODUCTION
 MAIN BODY
 CONCLUSION
 REFERENCES

INTRODUCTION
 In this rapidly changing world, it has become imperative to stay updated with the latest
news and information. Also, with the increasing role of internet and social media it has
become much easier for the people all around the globe to get updated with the latest
happenings and events.
 Facebook, is an American social media service company founded by Mark Zuckerberg
in the year 2004 with over more than two billion people using it globally thus making it
the biggest social media service organization.

MAIN BODY
 In the view point of Allcott and Gentzkow (2017) fake news invade the
communications and interactions in various shape and forms and it mainly leads to
misinformation, conflicts and chaos within the nation or a community. Internet has
always been a major source for spreading of fake news and the main reason behind is
its easy accessibility and freedom to write.
 According to Bakir and McStay (2018) the social media company has been involved in
spreading of fake news in various international events like BREXIT and United States
Presidential election. Although, the employees at company tried to figure out the root
cause behind spreading of fake news but it is very difficult to find an authentic lead that
initiated the fake news chain.

MAIN BODY
 Also, Berghel, (2017) argued that apart from selling fake news
Facebook has also faced heavy criticism regarding data mining,
breach of security and confidentiality and the list goes on.
Moreover, the technology giant has also been blamed for sharing
the personal details and information of its users to the third party
companies like Netflix, Spotify and Royal Bank of Canada.
 Although, in accordance with Carlson, (2018) these mistakes were
rectified immediately and were never repeated but the major issue
still remains to be the widespread of fake news on the website that
holds the power to disturb the peace and harmony within a
community.

Digital Disruption and its impact on
Facebook
 Digital disruption is concerned with the changes and
modifications brought by the digital technology and
their unique business models that affect the value
proposition of existing goods and services in the
market.
 The increasing use of innovative technology and
artificial intelligence has impacted the use of
existing products and services thus leading to their
disruption.

Types of Job within Facebook and What's app
sector
 There are different types of Job available within the Facebook industry the most
popular of them are
 Content planning and strategy lead: It is concerned with creating and developing
specific content for the targeted audience and attracting them towards buying the
appropriate product/service.
 Skills required: It is important to be creative and unique when it comes to creating
content and also develop business strategies after analysing the various opportunities
and challenges.

MAIN BODY
 Guess, A., Nyhan and Reifler, (2018) argues that the fake news on Facebook also had a
psychological impact on the health of people like stress, envy, depression and suicide
which has further hampered the goodwill and led to lawsuits and legal charges on the
company.
 According to Wingfield, Isaac and Benner, (2016) the major controversy that affected
Facebook's image was the Cambridge Analytic case where Facebook admitted that the
personal data and details of more than 50 million people had been accessed illegally
and without their permission and were put in use for the US elections.
 However, Shu and et.al., (2017) suggested that it is also the duty of social media users
to become more aware and cautious regarding the fake information and also it is their
fundamental duty to confirm the reliability of the following news before sharing it
further or to someone else.

Online research questionnaire to be sent to
industry expert
What are the major factors behind spread of fake news on social media sites like Facebook ?
 a. No verification required.
 b. Easy access to Facebook.
 c. Large number of available audience.
Do the users believe fake news available on Facebook?
 a. Yes
 b. no
 c. maybe
Does fake news promote hate and hamper the peace and harmony in the society?
 a. Yes
 b. No
 c.Sometimes

Discussion guide for face to face interview
with industry expert
 The face to face interview will include
addressing of major questions related to the use
of social media tools like Facebook and
WhatsApp and how safe they are to use.
 Also, other questions related to unauthorized
access to encrypted messages and is it important
to do so for the country's safety. How to stop
spreading of fake news and identifying different
ways to minimize the spread of fake news.

CONCLUSION
 From the above file, it can be concluded that Facebook organization is currently facing
many problems related to its security and fake news systems which has made it difficult
for it to survive as the legal laws and policies have hampered the image of the company
and also resulted in financial losses. Moreover, the widespread of fake news on
Facebook has led to various conflicts, misunderstanding and unethical activities within
the nation. Also, the company has taken various corrective measures in order to avoid
fake news on their website. Thus, at the end it can be stated that it is the role and
responsibility of both Facebook and its users to counter the widespread of false news as
it would avoid conflicts, confusion and chaos and also help in the sustainable future
growth of Facebook company.