MGT502 Business Communication: Evaluating Facebook's Financial Impact

This essay examines the role of Facebook in enhancing a company's financial performance. It explores how Facebook facilitates communication with employees, fosters customer relationships, and attracts potential investors, leading to increased profitability and improved financial management. The essay highlights the platform's ability to increase customer engagement, which directly contributes to revenue generation. Furthermore, it discusses how Facebook aids in employee involvement and decision-making processes, thereby reducing operational costs and improving overall efficiency. The analysis emphasizes the importance of using Facebook for building a strong company reputation, attracting investments, and managing financial resources effectively. The essay also discusses how Facebook can be used to improve the flow of information between the company and its investors. Finally, the essay concludes that Facebook is an essential tool for modern businesses to optimize their financial strategies and corporate communications.

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Facebook used as a digital communication for financial prospective for an organization
Facebook is used for communicating with the employees in the organization; it is because
of providing various benefits such as increasing long-term relationship, involving more
employees of an organization (Sias, 2017). Therefore, in this essay the discussion is made on
defining the reasons for using the Facebook in companies for financial benefits.
Facebook support the company to spread awareness among the customers regarding the
products through which more customers get attracted, this result in increasing profits of the
organization (Lee et al., 2018). This also supports in increasing the contract of the company with
the investors so that they can invest in the company which increase the cash flow of the company
(Ye & Ki, 2018). In the current year, it is estimated that Facebook is also used by an
organizations to build their reputation, status in the external environment through which the
financial position of the companies effects positively and support the company to invest in
important areas (Abatayo, Lynham, & Sherstyuk, 2018). Facebook also leads in including more
employees in the decision making through using the features such as “video conferencing”, “text
messages”, by which effective decisions is made in the organizations. This reduces the wastage
in an organization. This supports the company to reduce their cost and expenditure (Kim &
Yang, 2017).
From the above, it is concluded that Facebook supports the companies to increase their
corporation with the employees and can generate loyalty among the customers. It also rise the
capability of the organizations to manage their funds because of efficient decision making and
more involvement.