This report provides a detailed analysis of the business environment in which Facebook Inc. operates. It begins with an introduction to the social media market and its significance in modern business promotion. The external environment is examined through a PESTLE analysis, covering political, economic, social, technological, legal, and environmental factors impacting Facebook's operations, including the effects of Brexit and technological advancements. The microenvironment is analyzed using Porter's Five Forces, assessing the competitive intensity and attractiveness of the industry. An internal environment analysis identifies Facebook's resources, capabilities, and core competencies. Finally, a SWOT analysis summarizes the strengths, weaknesses, opportunities, and threats faced by Facebook Inc. in the global market, offering insights into strategic challenges and potential growth areas. Desklib provides access to this and other solved assignments for students.