A Research Project: Facebook's Effects on Customer Behavior

This research report explores the impact of Facebook on consumer behavior, utilizing a mixed-methods approach involving questionnaires and data analysis. The study investigates how Facebook influences customer experience, shopping desires, and online marketing perceptions. Key findings indicate that a significant majority of respondents believe Facebook enhances customer experience, increases shopping desires, and bridges the gap between customers and online marketing. The research also examines the role of customer reviews, information accessibility, and advertising effectiveness on Facebook. The report concludes that Facebook plays a substantial role in shaping consumer behavior and offers recommendations for organizations to leverage Facebook for improved customer engagement and marketing strategies. Desklib provides access to this and other solved assignments for students.

UNIT 11 RESEARCH PROJECT
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Contents
Executive summary....................................................................................................................3
Introduction................................................................................................................................4
Methodology..............................................................................................................................5
Questionnaire and analysis.........................................................................................................6
Results and findings...................................................................................................................8
Discussion................................................................................................................................16
Conclusion................................................................................................................................17
Recommendations....................................................................................................................18
References................................................................................................................................19
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Executive summary
The main purpose of this research is to understand the impact of Facebook on the customer
behavior. The profit and productivity of the organisation are increasing with the use of social
media As per the review and opinion of the respondents it is clear that the social media is
playing a tremendous role in satisfying the needs and demand of customers. The organisation
can develop an online application for communicating with a large number of customers. For
fulfilling the customer needs, the organisation needs to consistently upload information and
data on their official sites.
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Introduction
The aim of this assignment is to develop a research study on the impact of Facebook on
customer behavior. This will assist in enhancing the knowledge and research skills and
develop a deep understanding of the selected topic. The topic of this report is customer
behavior influence on Facebook on the consumer. This research project will assist in gaining
information regarding the impact of Facebook on customer behavior and purchase. Most of
the target audience will be customers so that effective information will be collected. The
recommendation and conclusion will be designed as the outcome and review of the customer.
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Methodology
The research methodology is defined as the set of tools and technique used for making an
effective conclusion and recommendation (Taylor, et. al. 2015). With the help of research
methodology, the researcher will be able to collect data and information for the success of the
project.
Research methods
Qualitative research method- In this method, the information is mainly investigated with
the help of computational or mathematical technique (Mackey and Gass, 2015). Techniques
used in the qualitative research method are polls, questionnaire, survey and many more.
Quantitative research method- The sample size of the quantitative research method is
typically small and respondents are selected to fulfill the research. Group discussion,
individual interviews are the main technique used in quantitative research.
Sampling- It is a procedure of choosing units from a population of interest so by learning the
sample the researcher will get a fair result from the population. For attaining the aims and
objective of the research, 100 of the respondents are selected (Flick, 2015). Random
sampling will be used where the data will be collected randomly i.e. without any
discrimination.
Data collection- Data collection is an important to step in which the data are collected from
different source. Following are the methods used for the collection of data:
Primary sources- The primary sources include a questionnaire, survey and other methods
where the data are collected collection the reviews and opinion related to the stated topic
(Ledford and Gast, 2018).
Secondary sources- The secondary information is collected through article, journal, books,
blogs, and others.
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Questionnaire and analysis
The questionnaire is prepared for analysing the demand and desire of customers regarding the
use of Facebook. The main aim of developing a questionnaire is to gain the knowledge and
experience of customers. The questionnaire is mainly prepared for 10 questions which will be
distributed among 100 of the selected respondents. The review and information of the
respondents will be collected by the researcher in order to gain an effective outcome.
Name:
Age:
Gender:
Question 1: Has the social media enhances the customer experience in an active way?
 Yes
 No
Question 2: Do you think that Facebook has increased the desire of people regarding
shopping?
 Yes
 No
Question 3: Do you think that Facebook filled the space between customers and online
marketing?
 Yes
 No
Question 4: According to your experience, has the review of previous customers helps in
improving the online marketing of customers?
 Yes
 No
Question 5: Do you think with the help of Facebook sites, the customers are able to seek out
products information initiative in an active way?
 Yes
 No
Question 6: Do Facebook sites triggers the customer to purchase goods?
 Yes
 No
Question 7: Do you find ads on mass media are still eye-catching?
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 Yes
 No
Question 8: Do you agree that searching for information is easier on Facebook?
 Yes
 No
Question 9: Do you search for related evidence on Facebook before purchasing?
 Yes
 No
Question 10: Do you think that social media page on the brand affects your vision?
 Yes
 No
Question 11: Any suggestions?
…………………………………………………………………………………………….
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Results and findings
Question 1: Has the social media enhances the customer experience in an active way?
Yes 80
No 20
80%
20%
Response
Yes No
Analysis- The above graph is depicting the role of social media such as Facebook in
enhancing the customer experience. 80 of the respondents believe that social media is one of
the important parts of the current time period. Most of the customers are using online sites for
getting knowledge and idea regarding purchasing or others. With help of social media, the
customers are getting experienced regarding shopping or other factors. On the other hand, 20
of the customers are giving their negative review because they think that customers are not
getting effective experiencing product and services.
Question 2: Do you think that Facebook has increased the desire of people regarding
shopping?
Yes 90
No 10
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90%
10%
Response
Yes No
Analysis- Many of the customers are using social media as a source for online shopping. The
above graph shows that the desire and demand level of products and services are increasing
day by day as this is due to the evolvement of social media. 90 of the customers are
responding to the above question in a positive way whereas 10 of the customers are opposing
the stated question. In the current time period, a large number of customers is using online
sites for their shopping purpose. Various brands are using Facebook as a field for advertising
their product.
Question 3: Do you think that Facebook filled the space between customers and online
marketing?
Yes 75
No 25
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75%
25%
Response
Yes No
Analysis- Many of the customers are not familiar with the online marketing as the social
media such as Facebook helps in resolving the gap between customers and online marketing.
Many of the customers are using social media which helps in knowing the advantage of
online shopping. 75 of the customers says that social media helps in resolving the issue
between customers and social media whereas 25 of the customers are opposing the statement.
Question 4: According to your experience, has the previous review of customers helps in
improving the online marketing of customers?
Yes 60
No 40
60%
40%
Response
Yes No
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Analysis- There are various social sites which are used by the customers all over the world. It
can be seen that the customers can easily post their positive and negative review regarding
the online product. It can be seen that the negative feedback of the respondents simply
demotivates the customers for buying the product. 60 of the respondents say that they get
satisfied with the online comments and blogs of the customers where 40 of them are not.
Question 5: Do you think with the help of Facebook sites, the customers are able to seek
out products information initiative in an active way?
Yes 70
No 30
70%
30%
Response
Yes No
Analysis- 70 of the customers thinks that Facebook helps in providing effective information
regarding shopping and others. It can be seen that many of the brands are using their online
pages for connecting the customers. They also use to provide effective and efficient
information as per the demand and desire of customers. 30 of the respondents are opposing
the information provided on the social sites such as Facebook. This is because they do not get
effective information on Facebook related to their product. Mainly it can be seen that
Facebook provide the basic information of the product which can affect the marketing
experience of the consumer.
Question 6: Do Facebook sites triggers the customer to purchase goods?
Yes 80
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No 20
80%
20%
Response
Yes No
Analysis- 80 of the customers thinks that Facebook helps in triggering customers to buy the
product. Many of the shopping brands used to post their new and attractive clothes on their
Facebook sites and others. A large number of customers gets excited by seeing new and
attractive images on social sites. This helps in initiating the customers towards the product.
On the other hand, 20 of the customers are opposing the statement.
Question 7: Do you find ads on mass media are still eye-catching?
Yes 95
No 5
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