Digital Marketing Strategies: A Communication Strategy for Starbucks

This report examines the application of digital marketing strategies, focusing on the use of Facebook and Instagram, within a specific communication strategy. It defines digital marketing, outlines various strategies like SEO and PPC, and provides examples of how Facebook and Instagram contribute to promotional aspects of the marketing mix, particularly for Starbucks. The report discusses how these platforms facilitate communication and enhance market reach, considering current studies on digital marketing trends and customer behavior. It concludes that Facebook and Instagram are effective tools for publicizing and marketing goods, enabling businesses to engage with customers and achieve targeted audience reach.