MBA632: Analyzing Facebook.com's Knowledge Management Systems

This report provides a comprehensive analysis of Facebook's knowledge management systems. It begins with an introduction to Facebook, its history, and the challenges it faces, including governance issues, monetization pressures, and declining user trust. The report then delves into Facebook's current knowledge management systems, including groupware, data warehousing, content management, and document management systems. It details how Facebook captures, uses, and manages its data, covering software like Memcached, Haystack, and BigPipe, as well as data mining and business intelligence practices. The business intelligence section explores descriptive, predictive, and prescriptive analytics and how Facebook uses them to improve operations and make strategic decisions. The report concludes by highlighting how Facebook utilizes stored data to gain insights and enhance future prospects, offering a detailed overview of the social media giant's approach to knowledge management.

Facebook.com
By
Institution
Professor’s Name
The Date

Introduction
• A thriving and reputable social network in the globe.
• Users can make registration and create account for free.
• Users can thus share different information like texts,
pictures, and videos.
• The organization thus ensures security in order to govern
the user’s activities (Hoffmann, Proferes, and Zimmer,
2018).

History
• Founded in the year 2004 in America.
• Headquarters; Menlo Park, California.
• The founders were students at Harvard University.
• Mark Zuckerberg, Eduardo Saverin, Dustin Moskovitz, and
Chris Hughes pioneered the Company.
• Had over 1b users in 2012(Hall, 2019).

Challenges; managing and
capturing Knowledge
More bad Headlines
• Bad and negative stories continue to unfold.
• Various people continue to tarnish the platform through
uncouth activities.
• This include political warring and wrangles.
• The activities leads to platform’s scrutiny.
• The disruption thus may inhibit company’s key
concentration (The Street, 2019).

Challenges cont.
Monetization Pressures
• The company is under pressure of monetizing more of its products.
• An example is packing more ads on other platforms like Instagram.
• Challenge in expanding into greater varieties of content to carry
ads.
• Investors need to see that the company continue in innovating in
the core advert business before investing.
• Such investments include monetizing Messenger and WhatsApp
(The Street, 2019).

Challenges cont.
Governance Troubles
• The company is experiencing leadership rivalry.
• An example is some people have called for greater checks
for Zuckerberg who controls majority of voting shares.
• Shareholders proposal to split CEO’s and Chairman’s roles
underway.
• Conflicting governance may inhibit new insights (The
Street, 2019).

Challenges cont.
Declining Trust in Tech
• Social media has become very addictive.
• The issue has caused many mixed reactions.
• The results is that idleness especially among the youths is
high.
• Sensitization to combat addiction is ongoing.
• The awareness may negatively affect the platform despite
rebuilding its lost credibility (Hormes, Kearns, and Timko,
2014).

Current Knowledge Management
Systems
Groupware Systems
• Technology designed in order to help people collaborate
(Mostaeen, Roy, Roy, and Schneider, 2019).
• Facebook thus utilizes tools like communication tools.
• Communication tools makes communication easier among
the employees.
• This is because they can send messages, emails, and files
hence enhancing communication.

Current Knowledge Management
Systems
Groupware Systems cont.
• The teams in the organization also utilize
conferencing tools.
• The tool enhances e.g. for video and audio
conferencing.
• Appropriate even when all stakeholders are not
physically present in the physical office.
• Conferencing can suit all stakeholders to table a
meeting and share insights even at their home.
• Helps in saving on the travelling costs.

Current Knowledge Management
Systems cont.
Groupware Systems cont.
• The company also utilizes collaborative management
tools.
• The tools are responsible for managing group
activities.
• Thus ensures employees in Facebook collaborate in
workflow processes.
• Ideas and insights are shared to meet the set goals
e.g. on entitled projects.

Knowledge Management Systems
cont.
Data Warehousing Systems
• Entails the electronic storage of huge amount of data.
• Being a huge organization, it utilizes such systems to store
its voluminous data.
• The system is designed to query and analyze the stored
data.
• Thus it connects and analyzes the Company’s data from
heterogeneous sources.

Knowledge Management Systems
cont.
Data Warehousing Systems cont.
• The system is core for the BI system.
• Thus analysis for the purpose of reporting is
performed on the stored data.
• This enables the strategic use of data.
• Thus, deep insights are drawn from the stored data
to provide the management with strategic
knowledge.
• Informed decision is thus made for the next course
of action.