Analyzing Facebook's Marketing Challenges and Strategies

This report provides a comprehensive analysis of the key marketing problems facing Facebook. It identifies the lack of consistency in new candidates and lack of popularity as primary issues, attributing them to declining user engagement and shifts in user demographics, particularly the aging user base. The report examines the impact on advertising revenue, Facebook's competitive advantages through acquisitions like Oculus and WhatsApp, and the company's product line consistency. It also discusses the promotion mix, pricing strategies, and the overall consistency of the management program. The analysis highlights the need for Facebook to adapt its marketing strategies to address these challenges and maintain its market position. The report concludes by referencing several academic sources that support its findings.

Running head: MARKETING RESEARCH 1
Marketing Research
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MARKETING RESEARCH 2
Marketing Research
The major marketing problem at Facebook
According to Abu-Khater et al (2017), the primary showcasing issue confronting
Facebook organization is the absence of consistency in a new candidate and additionally absence
of ubiquity with the stage. This can be ascribed to the way that People quit utilizing Facebook, in
view of the stages of the factual investigation. Abu-Khater et al (2017), clarifies that this one is
self-evident, in light of the decline in client maintenance, development, or commitment could
render Facebook less appealing to designers and sponsors, which may have a material and
antagonistic effect on the organization's income, business, budgetary condition, and
consequences of tasks," Facebook states. Albeit yearly income in 2017 developed to a 154%
expansion between 2009/2010 and 88% between 2010/2011, it depended on client development
that will, in the end, need to ease back because of higher market entrance rates, which is
financial, conveys that the organization is coming up short on individuals or clients. The real
driving variable of Facebook declared prevalence on clients is that Facebook's utilization among
Baby Boomers has soared, and purchasers say that displays an observation issue for promoters.
They need to be the place youngsters are, not where their folks and grandparents are.
The objectives of the management program
As indicated by Negri, (2016), a decent case to demonstrate how the organization has
been influenced by the present declarations I clients which I turn handicaps is promoting as an
organization is that, In the year 2009, 2010, and 2011, publicizing represented 98%, 95%, and
85%, individually, concerning the general Facebook income which accordingly Facebook
completed 2011 with net salary of $1 billion. Actually, that is an amazing development for a
privately owned business, yet Facebook is esteemed by some at $100 billion. Anyway since

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2014, the organization's ads with respect to income gathered have honey bee dropping at a high
rate which depicts the organization's drop out in its advertising procedure (Kosinski, et al).
Management concepts are at issue in the program
The way that Facebook is utilized by in excess of a billion people regularly makes it both
a perfect specialized instrument and a simple method to spread deception. Individuals see
significant tech organizations as having tremendous control over their lives, and Facebook
should figure out how to adjust its impact with open observation. Of course, Facebook Inc.
benefits by its driving business area position in the web-based systems administration business.
In any case, according to Dhar, & Wu, (2015). This present Analysis raises different issues that
the association must convey to keep up its improvement and efficiency. It is endorsed that
Facebook must extend its business to restrain exhibit danger presentation while abusing possible
additional wellsprings of earnings to keep the affiliation creating. Another proposition is for
Facebook Inc. to continue with its inventive work hypotheses to fabricate its capacities in
checking cybercrime that swindles customers of its online long range interpersonal
communication organizations, remembering the true objective to develop a sound exhibiting
stage for the association
Competitive advantage does the management program offer
Facebook competitive advantage is advancement through methods for acquisitions. The
company’s business strategy fixates on working up closeness in various branches of web
business by methods for getting relevant associations. In 2014, the association got Oculus an
association making virtual reality advancement and WhatsApp Inc. errand individual application
for mobile phones. Consequently, in the year 2012, Facebook bought Instagram a celebrated

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photo sharing application for 1 billion dollars cash and stock. The solid financial position that
can enable more key acquisitions, later on, is one of the key wellsprings of Fthe company’s high
ground.
The width, depth, and consistency of the firm’s product lines
As indicated by Negri, (2016), a decent case to demonstrate how the organization has
been influenced by the present declarations I clients which I turn handicaps is promoting as an
organization is that, In the year 2009, 2010, and 2011, publicizing represented 98%, 95%, and
85%, individually, concerning the general Facebook income which accordingly Facebook
completed 2011 with net salary of $1 billion. Actually, that is an amazing development for a
privately owned business, yet Facebook is esteemed by some at $100 billion. Anyway since
2014, the organization's ads with respect to income gathered have honey bee dropping at a high
rate which depicts the organization's drop out in its advertising procedure (Kosinski, et al).
Promotion mix is being used
Facebook progresses its electronic informal communication platform to obtain customers
for a greater interest. This section of the advancing mix portrays the company’s publicizing
trades performs with its objective customers. Facebook Inc. uses the going with progression
works out, sorted out by hugeness (Dhar, & Wu, 2015). Facebook's business energetically relies
upon viral exhibiting, which incorporates verbal progression.
Pricing strategies are being used
Facebook Inc. uses the going with esteeming procedures for its online show publicizing
organization. In using the market-arranged prizing method, Facebook Inc. uses contenders'

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expenses as the purpose behind prizing its show advancing organizations. These expenses are
regularly associated per see and per click, among other customer made exercises on the
association's long-range relational communication site applications.
The consistency of the overall management program and the middle manager's
capability to translate strategy into action
The consistency of the overall managerial program with regards to marketing at the
company is very poor. This is because five years ago the marketing and management strategies
adopted by the company were well put I place as well as their impact based on the company’s
revenue was visible, which is not the case I recent years (Negri, 2016). On the other hand, the
capability of the middle managers to implement new strategies is being crippled by lack of new
innovative ideas at the company which leads to over-dependence of previous strategies that are
underperforming at the current time.

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Reference
Kosinski, M., Matz, S. C., Gosling, S. D., Popov, V., & Stillwell, D. (2015). Facebook as
a research tool for the social sciences: Opportunities, challenges, ethical
considerations, and practical guidelines. American Psychologist, 70(6), 543.
Negri, F. (2016). Retail and Social Media Marketing: Innovation in the Relationship
between Retailers and Consumers. In Social Media and Networking: Concepts,
Methodologies, Tools, and Applications (pp. 1671-1693). IGI Global.
Dhar, T., & Wu, T. (2015). Mobile computing toys: marketing challenges and
implications. In Mobile Services for Toy Computing (pp. 39-49). Springer, Cham.
Ohlhausen, M. K. (2014). Privacy challenges and opportunities: The role of the Federal
Trade Commission. Journal of Public Policy & Marketing, 33(1), 4-9.
Abu-Khater, H., Metzar, N., Alotaibi, M., Boulos, Z., Lally, W., & Daim, T. (2017).
Technology Management: Case of Facebook. In Research and Development
Management (pp. 199-225). Springer, Cham.