Using Facebook as a Social Media Channel for Marketing Report

This report examines the use of Facebook as a social media marketing channel. It begins by highlighting the common uses of social media, such as customer acquisition and engagement, and then focuses on Facebook's advantages, including its large user base and various marketing features like Facebook feeds, dynamic video options, and paid advertising. The report discusses the tools available within Facebook, such as monitoring tools and engagement options, and emphasizes the benefits of using Facebook over other platforms, including its high number of active users. It also explores strategies for promotion, such as offering engagement opportunities and leveraging different posting options like videos and images. The report concludes by highlighting Facebook's ability to target specific customer interests, provide insights on campaign performance, improve brand awareness, and build a global community. The report also includes references to relevant academic sources.

Using Facebook as a Social
media Channel for Marketing
Student’s Name
Affiliate Institution

Introduction
Using social media is
common for;
 Acquisition of new
clientele (Jin & Ryu,
2019)
 Better customer
engagements
 Gaining a higher return
on investment
 Challenge:
- selecting the right
channel

Examples of Available Channels
There are many different social media
platforms an organization can use. These
include;
 You-tube
 Twitter
 Pinterest
 Facebook
 Instagram
 LinkedIn
 Digg

Chosen Channel
Facebook
 Is the biggest social media platform globally
 Has a myriad of market features like
Facebook feeds- to post product updates
Dynamic video- suitable for marketing
campaigns (Shen & Bissell, 2015)
Paid advertising- suitable for both customers
and product services

Analytics of the use of Facebook Channel

Conjunction tools used in FacebookAre suitable when added
to the preferred channel
Advantage: It will help
the company to hit home
with the right message
for the clients
Examples:
 Monitoring tools
 Engagement options
 Analytics

Advantages of using Facebook
over other sites
It has over 1
billion registered
accounts globally
Monthly active
users- 2.2 billion
Ranked to have
the highest
number of active
users compared
to other sites

Strategies for Promotion and benefits to
the Business
Offering endless engagements opportunities
for the audience to comment, like or share
products (Griffith, 2015)
Levering different posting options like videos,
images, blog posts
The options can be linked back to pools,
slideshows, carousels, and company website

Conclusion
Allows high-targeted adds to customers on
specific interests, demographics, and locations
Provides valuable insights on campaign
performance
Improves brand awareness to a large market
build a community in the global market cycle

References
Griffith, E. (2015). Facebook’s Video Invasion.
(cover story). Fortune International (Asia), 171(8),
148.
Jin, S. V., & Ryu, E. (2019). Celebrity fashion brand
endorsement in Facebook viral marketing and
social commerce. Journal of Fashion Marketing &
Management, 23(1), 104–123.
Shen, B., & Bissell, K. (2013). Social Media, Social
Me: A Content Analysis of Beauty Companies’ Use
of Facebook in Marketing and Branding. Journal of
Promotion Management, 19(5), 629–651.