Investigation: Facebook Usage, Narcissism, Self-Esteem, and Gender

This report investigates the correlation between problematic Facebook usage, narcissism, and self-esteem in young adults, examining the role of gender. The study aims to determine if there is a negative correlation between problematic Facebook usage and self-esteem, a positive correlation between Facebook usage and narcissism, and significant gender differences across these variables. The research design employs a correlational approach with convenience sampling, using the Bergen Facebook Addiction Scale (BFAS), Narcissistic Personality Inventory (NPI), and a Self-Esteem Scale. The study includes a sample of 200 college students (100 males, 100 females) aged 18-25, analyzing data using Pearson’s Product moment correlation, regression analysis, and independent T-tests. The report details the methodology, variables, participants, inclusion and exclusion criteria, and ethical considerations, providing a comprehensive overview of the research design and expected outcomes.

Investigation of the
relationship between
Problematic Facebook Usage,
narcissism and Self Esteem in
Young Adults and the role of
Gender.

 Facebook is one of the most well-known Social
media site.
 Understanding if facebook is a predictor for
problems such as depression, low self esteem,
decreased well being, is essential.
 According to Toma and Hancock (2011),
Addiction to Facebook has dire effects on an
individual’s wellbeing.
 Positive correlation has been found between
unhealthy Facebook usage and antisocial and
self promotional behaviors (Carpenter, 2012).
Purpose Statement

 Excessive attention seeking tendencies and
obsession with one’s own self can be defined as
Narcissism.
 Social media helps in reaching larger circles
and acquiring more attention.
 Studies suggest significant relationship
between excessive facebook usage and
narcissism (Buffardi & Campbell, 2008).
 Studies suggest positive correlation between
excessive usage of facebook and extraversion
(Wilson, Fornasier, & White, 2010)
Purpose statement

 The evaluation that an individual makes about
themselves in terms of the capabilities they have,
their significance and their self worth can be
defined as self esteem (Wilson, Fornasier, & White,
2010).
 A negative correlation has been found between
Unhealthy Facebook use and Self Esteem.
(Echeburúa, 2010)
 Studies suggest that young people have the
tendency to fall into addiction for facebook in
comparison to other age groups (Forest & Wood,
2012).

 The present study is going to be conducted
to investigate if problematic Facebook
usage is a predictor self- esteem and
narcissism.
 We will also be looking if there is any
significant gender difference in the three
scales.
Purpose of the Study

 There will be a negative correlation between
Problematic Facebook Usage and Self
Esteem in Young Adults.
 There will be a positive correlation between
problematic Facebook Usage and
Narcissism.
 There will be a significant gender difference
in the three variables.
Hypothesis

 Correlational design is to be used, in order
to find out relation ship between the
variables.
 Convenience Sampling method is to be
used due to constraints like time, budget
and availability of participants.
Design

 Predictor Variable is Problematic Facebook
usage.
 Criterion Variables are Narcissism and Self
Esteem.
Variables

 Participants in the Study will be college
students between 18-25 years of age. The
sample size would be 200. (100 males, 100
females).
 Participants in the Study will be college
students between 18-25 years of age. The
sample size would be 200. (100 males, 100
females).
Participants

Participants
Inclusion Criteria Exclusion Criteria
 Participant Should
belong to the age
group of 18-25
 Participant should be
willing to take part in
the study
 Participant does not
belong to the age
group
 Participant has serious
physical ailment.
 Participant has a
history of Mental
Health issues.

 Bergen Facebook Addiction Scale (BFAS)
( Raskin & Terry, 1988)
 Narcissistic Personality Inventory (NPI) is
going to be used to quantify Narcissism.
 Self-Esteem Scale is going to be used to
measure Self esteem of Individuals.
Tools

 Clear information about the tests need to be
given to the Participants.
 Consent sign need to be signed.
 Anonymity of the participants to be
maintained.
 They should be able to reach out to the
researcher in case of any difficulty.
Ethics

 Pearson’s Product moment correlation.
 Regression analysis
 Independent T-tests
Analysis

 Buffardi, L. E., & Campbell, W. K. (2008). Narcissism and social
networking web sites. Personality and social psychology bulletin, 34(10),
1303-1314.
 Carpenter, C. J. (2012). Narcissism on Facebook: Self-promotional and
anti-social behavior. Personality and individual differences, 52(4), 482-
486.
 Echeburúa, E. (2010). Addiction to new technologies and to online social
networking in young people: A new challenge.
 Forest, A. L., & Wood, J. V. (2012). When social networking is not working:
Individuals with low self-esteem recognize but do not reap the benefits of
self-disclosure on Facebook. Psychological science, 23(3), 295-302.
 Satici, S. A., & Uysal, R. (2015). Well-being and problematic Facebook
use. Computers in Human Behavior, 49, 185-190.
 Toma, C. L., & Hancock, J. (2011). Affirming the self-online: Motives and
benefits of Facebook use: Paper presented at the annual meeting of the
International Communication Association. Boston, MA.
References

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